update design.md v2
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necatiozmen
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# Design System Inspired by Vercel
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---
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version: alpha
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name: Vercel Inspired
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description: An inspired interpretation of Vercel's design language — a developer-platform brand whose surface is a stark black-and-ink duet on near-white canvas, broken at hero scale by a multi-color mesh gradient (cyan / blue / magenta / amber) that acts as the entire decorative system, paired with a custom geometric sans for headlines and a monospaced caption face for technical labels.
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## 1. Visual Theme & Atmosphere
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colors:
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primary: "#171717"
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on-primary: "#ffffff"
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ink: "#171717"
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body: "#4d4d4d"
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mute: "#888888"
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hairline: "#ebebeb"
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hairline-strong: "#a1a1a1"
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canvas: "#ffffff"
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canvas-soft: "#fafafa"
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canvas-soft-2: "#f5f5f5"
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link: "#0070f3"
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link-deep: "#0761d1"
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link-bg-soft: "#d3e5ff"
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success: "#0070f3"
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error: "#ee0000"
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error-soft: "#f7d4d6"
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error-deep: "#c50000"
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warning: "#f5a623"
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warning-soft: "#ffefcf"
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warning-deep: "#ab570a"
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violet: "#7928ca"
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violet-soft: "#d8ccf1"
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violet-deep: "#4c2889"
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cyan: "#50e3c2"
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cyan-soft: "#aaffec"
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cyan-deep: "#29bc9b"
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highlight-pink: "#ff0080"
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highlight-magenta: "#eb367f"
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gradient-develop-start: "#007cf0"
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gradient-develop-end: "#00dfd8"
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gradient-preview-start: "#7928ca"
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gradient-preview-end: "#ff0080"
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gradient-ship-start: "#ff4d4d"
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gradient-ship-end: "#f9cb28"
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selection-bg: "#171717"
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selection-fg: "#f2f2f2"
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Vercel's website is the visual thesis of developer infrastructure made invisible — a design system so restrained it borders on philosophical. The page is overwhelmingly white (`#ffffff`) with near-black (`#171717`) text, creating a gallery-like emptiness where every element earns its pixel. This isn't minimalism as decoration; it's minimalism as engineering principle. The Geist design system treats the interface like a compiler treats code — every unnecessary token is stripped away until only structure remains.
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typography:
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display-xl:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 48px
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fontWeight: 600
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lineHeight: 48px
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letterSpacing: -2.4px
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display-lg:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 32px
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fontWeight: 600
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lineHeight: 40px
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letterSpacing: -1.28px
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display-md:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 24px
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fontWeight: 600
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lineHeight: 32px
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letterSpacing: -0.96px
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display-sm:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 20px
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fontWeight: 600
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lineHeight: 28px
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letterSpacing: -0.6px
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body-lg:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 18px
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fontWeight: 400
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lineHeight: 28px
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letterSpacing: 0px
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body-md:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 16px
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fontWeight: 400
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lineHeight: 24px
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body-md-strong:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 16px
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fontWeight: 500
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lineHeight: 24px
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body-sm:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 14px
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fontWeight: 400
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lineHeight: 20px
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letterSpacing: -0.28px
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body-sm-strong:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 14px
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fontWeight: 500
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lineHeight: 20px
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letterSpacing: -0.28px
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caption:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 12px
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fontWeight: 400
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lineHeight: 16px
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caption-mono:
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fontFamily: Geist Mono, ui-monospace, SFMono-Regular, Menlo, Monaco, monospace
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fontSize: 12px
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fontWeight: 400
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lineHeight: 16px
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code:
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fontFamily: Geist Mono, ui-monospace, SFMono-Regular, Menlo, Monaco, monospace
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fontSize: 13px
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fontWeight: 400
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lineHeight: 20px
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button-md:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 14px
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fontWeight: 500
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lineHeight: 20px
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button-lg:
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fontFamily: Geist, Inter, system-ui, -apple-system, sans-serif
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fontSize: 16px
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fontWeight: 500
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lineHeight: 24px
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The custom Geist font family is the crown jewel. Geist Sans uses aggressive negative letter-spacing (-2.4px to -2.88px at display sizes), creating headlines that feel compressed, urgent, and engineered — like code that's been minified for production. At body sizes, the tracking relaxes but the geometric precision persists. Geist Mono completes the system as the monospace companion for code, terminal output, and technical labels. Both fonts enable OpenType `"liga"` (ligatures) globally, adding a layer of typographic sophistication that rewards close reading.
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rounded:
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none: 0px
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xs: 4px
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sm: 6px
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md: 8px
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lg: 12px
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xl: 16px
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pill-sm: 64px
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pill: 100px
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full: 9999px
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What distinguishes Vercel from other monochrome design systems is its shadow-as-border philosophy. Instead of traditional CSS borders, Vercel uses `box-shadow: 0px 0px 0px 1px rgba(0,0,0,0.08)` — a zero-offset, zero-blur, 1px-spread shadow that creates a border-like line without the box model implications. This technique allows borders to exist in the shadow layer, enabling smoother transitions, rounded corners without clipping, and a subtler visual weight than traditional borders. The entire depth system is built on layered, multi-value shadow stacks where each layer serves a specific purpose: one for the border, one for soft elevation, one for ambient depth.
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spacing:
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xxs: 4px
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xs: 8px
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sm: 12px
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md: 16px
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lg: 24px
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xl: 32px
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2xl: 40px
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3xl: 48px
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4xl: 64px
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5xl: 96px
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6xl: 128px
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section: 192px
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components:
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nav-bar:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-sm}"
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height: 64px
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padding: "{spacing.sm} {spacing.lg}"
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nav-link:
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textColor: "{colors.body}"
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typography: "{typography.body-sm}"
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rounded: "{rounded.full}"
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padding: "{spacing.xs} {spacing.sm}"
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nav-cta-signup:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.body-sm-strong}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.xs}"
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height: 28px
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nav-cta-login:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-sm-strong}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.xs}"
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height: 28px
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nav-cta-ask-ai:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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typography: "{typography.body-sm-strong}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.xs}"
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height: 28px
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button-primary:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.button-lg}"
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rounded: "{rounded.pill}"
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padding: "0px {spacing.sm}"
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button-secondary:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.button-lg}"
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rounded: "{rounded.pill}"
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padding: "0px {spacing.sm}"
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button-primary-sm:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.button-md}"
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rounded: "{rounded.pill}"
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padding: "0px {spacing.xs}"
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button-secondary-sm:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.button-md}"
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rounded: "{rounded.pill}"
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padding: "0px {spacing.xs}"
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tab-ghost:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-sm}"
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rounded: "{rounded.pill-sm}"
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padding: "0px {spacing.md}"
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icon-button-circular:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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rounded: "{rounded.full}"
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card-marketing:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-md}"
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rounded: "{rounded.md}"
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padding: "{spacing.lg}"
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card-marketing-large:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-md}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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card-soft:
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backgroundColor: "{colors.canvas-soft}"
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textColor: "{colors.ink}"
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typography: "{typography.body-md}"
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rounded: "{rounded.md}"
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padding: "{spacing.lg}"
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template-card:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-md}"
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rounded: "{rounded.md}"
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padding: "{spacing.md}"
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code-editor-mockup:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.code}"
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rounded: "{rounded.md}"
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padding: "{spacing.lg}"
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form-input:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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typography: "{typography.body-sm}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.sm}"
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height: 40px
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form-input-sm:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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typography: "{typography.body-sm}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.sm}"
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height: 32px
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form-input-lg:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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typography: "{typography.body-md}"
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rounded: "{rounded.sm}"
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padding: "0px {spacing.sm}"
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height: 48px
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badge-secondary:
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backgroundColor: "{colors.canvas-soft}"
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textColor: "{colors.body}"
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typography: "{typography.caption}"
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rounded: "{rounded.full}"
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padding: "0px {spacing.xs}"
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pricing-card:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.body-md}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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pricing-card-featured:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.body-md}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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logo-strip:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.body}"
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typography: "{typography.body-sm}"
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padding: "{spacing.lg} {spacing.xl}"
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hero-band:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.display-xl}"
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padding: "{spacing.4xl} {spacing.lg}"
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feature-mesh-band:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.ink}"
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typography: "{typography.display-lg}"
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padding: "{spacing.5xl} {spacing.lg}"
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showcase-band-light:
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backgroundColor: "{colors.canvas-soft}"
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textColor: "{colors.ink}"
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typography: "{typography.display-lg}"
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padding: "{spacing.5xl} {spacing.lg}"
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showcase-band-dark:
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backgroundColor: "{colors.primary}"
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textColor: "{colors.on-primary}"
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typography: "{typography.display-lg}"
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padding: "{spacing.5xl} {spacing.lg}"
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footer:
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backgroundColor: "{colors.canvas}"
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textColor: "{colors.body}"
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typography: "{typography.body-sm}"
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padding: "{spacing.4xl} {spacing.lg}"
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link-inline:
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textColor: "{colors.link}"
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typography: "{typography.body-md}"
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banner-marketing:
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backgroundColor: "{colors.canvas-soft}"
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textColor: "{colors.body}"
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typography: "{typography.body-sm}"
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rounded: "{rounded.full}"
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padding: "{spacing.xs} {spacing.sm}"
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# ─── Examples (illustrative) — auto-derived; resolve any TO_FILL markers below ───
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ex-pricing-tier:
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description: "Default tier card. Mirrors pricing-card chrome on canvas-soft surface with a hairline border."
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backgroundColor: "{colors.canvas-soft}"
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textColor: "{colors.ink}"
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borderColor: "{colors.hairline}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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ex-pricing-tier-featured:
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description: "Featured tier — polarity-flipped to ink primary with white text and white CTA."
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backgroundColor: "{colors.ink}"
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textColor: "{colors.on-primary}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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ex-product-selector:
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description: "What's Included summary card — repurposed for the brand's GPU / inference / Pro feature tiers."
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backgroundColor: "{colors.canvas-soft}"
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rounded: "{rounded.md}"
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padding: "{spacing.lg}"
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ex-cart-drawer:
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description: "Subscription summary — line items per add-on (NOT a literal e-commerce cart)."
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backgroundColor: "{colors.canvas}"
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rounded: "{rounded.md}"
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padding: "{spacing.lg}"
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item-divider: "{colors.hairline}"
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ex-app-shell-row:
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description: "Sidebar nav row. Active state uses brand primary as a left-edge indicator bar."
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backgroundColor: "{colors.canvas}"
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activeIndicator: "{colors.primary}"
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rounded: "{rounded.sm}"
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padding: "{spacing.xs} {spacing.sm}"
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ex-data-table-cell:
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description: "Mirrors the brand's table chrome. Header uses caption-mono uppercase mono; body uses body-sm."
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headerBackground: "{colors.canvas-soft}"
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headerTypography: "{typography.caption-mono}"
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bodyTypography: "{typography.body-sm}"
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cellPadding: "{spacing.xs} {spacing.sm}"
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rowBorder: "{colors.hairline}"
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ex-auth-form-card:
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description: "Sign-in / sign-up card. Mirrors card-marketing-large chrome with form-input primitives inside."
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backgroundColor: "{colors.canvas-soft}"
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rounded: "{rounded.lg}"
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padding: "{spacing.xl}"
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||||
ex-modal-card:
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description: "Modal dialog surface — same chrome as card-marketing-large with Level 5 modal shadow."
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||||
backgroundColor: "{colors.canvas}"
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rounded: "{rounded.lg}"
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||||
padding: "{spacing.xl}"
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ex-empty-state-card:
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||||
description: "Empty-state illustration frame. Generous padding on canvas-soft."
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||||
backgroundColor: "{colors.canvas-soft}"
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||||
rounded: "{rounded.lg}"
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||||
padding: "{spacing.3xl}"
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||||
captionTypography: "{typography.body-md}"
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||||
ex-toast:
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description: "Toast notification surface — flat-cornered card-marketing chrome with Level 4 shadow."
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backgroundColor: "{colors.canvas}"
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rounded: "{rounded.md}"
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||||
padding: "{spacing.sm} {spacing.md}"
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||||
typography: "{typography.body-sm}"
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||||
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||||
---
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## Overview
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Vercel is a developer-platform brand — the page is a deployment dashboard's marketing surface, written for engineers who already know the syntax. It earns that posture with one of the cleanest stark systems on the web: near-white `{colors.canvas-soft}` body background, ink-near-black `{colors.ink}` text, a 200-step gray scale that gives every divider, border, and disabled state its own deliberate step. The only place the brand introduces colour at marketing scale is the multi-stop mesh gradient (`{colors.gradient-develop-start}` → `{colors.gradient-preview-end}` → `{colors.gradient-ship-start}` → cyan / magenta / amber) that floats in atmospheric backdrops, never miniaturised to a swatch. That gradient is the entire decoration system.
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||||
Type is the second decisive voice. The brand's own custom geometric sans (Geist) carries display, body, button — everything narrative — at weight 600 for display, 500 for buttons, 400 for body. A matching monospaced face (Geist Mono) carries technical labels: terminal mockups, code blocks, sometimes filename captions. Headlines are sentence-case with aggressive negative letter-spacing (`-2.4px` at 48 px hero) — the brand never letter-spaces positively, never goes uppercase outside of mono labels.
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||||
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||||
Surfaces use a four-step ladder: `{colors.canvas}` (pure white for cards), `{colors.canvas-soft}` 98% (the page body), `{colors.canvas-soft-2}` 95% (occasional inset region), `{colors.primary}` (the deep ink-near-black used as the polarity-flipped band when a section needs the dark mode treatment). Shadows are exceptionally subtle — every elevated card carries a stacked shadow built from `0px 1px 1px #00000005` + `0px 2px 2px #0000000a` + an inset border. Cards never float on heavy drop-shadow; they sit on the page held by hairline + soft glow.
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||||
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||||
**Key Characteristics:**
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||||
- Geist Sans with extreme negative letter-spacing (-2.4px to -2.88px at display) — text as compressed infrastructure
|
||||
- Geist Mono for code and technical labels with OpenType `"liga"` globally
|
||||
- Shadow-as-border technique: `box-shadow 0px 0px 0px 1px` replaces traditional borders throughout
|
||||
- Multi-layer shadow stacks for nuanced depth (border + elevation + ambient in single declarations)
|
||||
- Near-pure white canvas with `#171717` text — not quite black, creating micro-contrast softness
|
||||
- Workflow-specific accent colors: Ship Red (`#ff5b4f`), Preview Pink (`#de1d8d`), Develop Blue (`#0a72ef`)
|
||||
- Focus ring system using `hsla(212, 100%, 48%, 1)` — a saturated blue for accessibility
|
||||
- Pill badges (9999px) with tinted backgrounds for status indicators
|
||||
- A single black-ink primary CTA `{colors.primary}` carries every conversion target, paired with white-on-white `button-secondary` for the secondary action. The brand uses 100 px pill shape for marketing CTAs and a tight 6 px square shape for in-app nav buttons.
|
||||
- A multi-stop mesh gradient (cyan-blue-magenta-amber) is the only decorative chrome — used at hero scale and inside feature-band atmospheric backdrops. It is the brand.
|
||||
- Every section eyebrow and small label uses the monospace face `{typography.caption-mono}` or `{typography.code}`; everything else is in the geometric sans.
|
||||
- Subtle stacked-shadow elevation — three offsets layered with 4-12 % black opacity — never a single heavy drop-shadow.
|
||||
- A complete 100–1000 gray + blue + red + amber + green + teal + purple + pink colour scale exists as a system token set, but the marketing surface uses only the `100`, `1000`, and `700`-level tones; the rest stay in the design-system tokens for in-product surfaces.
|
||||
- An "Active CPU" pricing rhythm: `pricing-card` lays out 3-up on the pricing page with `pricing-card-featured` (Pro tier) polarity-flipped to `{colors.primary}` against white-card siblings.
|
||||
|
||||
## 2. Color Palette & Roles
|
||||
## Colors
|
||||
|
||||
### Primary
|
||||
- **Vercel Black** (`#171717`): Primary text, headings, dark surface backgrounds. Not pure black — the slight warmth prevents harshness.
|
||||
- **Pure White** (`#ffffff`): Page background, card surfaces, button text on dark.
|
||||
- **True Black** (`#000000`): Secondary use, `--geist-console-text-color-default`, used in specific console/code contexts.
|
||||
### Brand & Accent
|
||||
- **Ink** (`{colors.primary}` — `#171717`): The single primary CTA color. Black-near-pure ink that carries every Sign Up pill, every footer CTA, the dark-band polarity-flip. Used as text color throughout the page on light surfaces. (Resolved from `--ds-gray-1000`.)
|
||||
- **Cyan** (`{colors.cyan}` — `#50e3c2`): A signature mint-cyan used in the brand gradient and inside Geist-system spotlight tokens. Visible inside the hero gradient stops.
|
||||
- **Highlight Pink** (`{colors.highlight-pink}` — `#ff0080`): The brand's highlight magenta, used as the high-saturation stop in the preview-gradient pair.
|
||||
- **Violet** (`{colors.violet}` — `#7928ca`): The deep purple used as the start of the preview-gradient and inside developer-console highlights.
|
||||
- **Link Blue** (`{colors.link}` — `#0070f3`): The brand's primary link color and the legacy `--geist-success` semantic.
|
||||
|
||||
### Workflow Accent Colors
|
||||
- **Ship Red** (`#ff5b4f`): `--ship-text`, the "ship to production" workflow step — warm, urgent coral-red.
|
||||
- **Preview Pink** (`#de1d8d`): `--preview-text`, the preview deployment workflow — vivid magenta-pink.
|
||||
- **Develop Blue** (`#0a72ef`): `--develop-text`, the development workflow — bright, focused blue.
|
||||
### Surface
|
||||
- **Canvas** (`{colors.canvas}` — `#ffffff`): The pure-white card / dialog / modal surface.
|
||||
- **Canvas Soft** (`{colors.canvas-soft}` — `#fafafa`): The default page background — 98 % white. Almost every section sits on this tone.
|
||||
- **Canvas Soft 2** (`{colors.canvas-soft-2}` — `#f5f5f5`): A slightly deeper inset surface for "code editor inner background", template-card hover states, and dropdown menus.
|
||||
- **Hairline** (`{colors.hairline}` — `#ebebeb`): 1 px dividers — table rows, card borders, input borders.
|
||||
- **Hairline Strong** (`{colors.hairline-strong}` — `#a1a1a1`): The 500-level gray, used as the slightly-stronger divider on light bands and as the deemphasised text color.
|
||||
|
||||
### Console / Code Colors
|
||||
- **Console Blue** (`#0070f3`): `--geist-console-text-color-blue`, syntax highlighting blue.
|
||||
- **Console Purple** (`#7928ca`): `--geist-console-text-color-purple`, syntax highlighting purple.
|
||||
- **Console Pink** (`#eb367f`): `--geist-console-text-color-pink`, syntax highlighting pink.
|
||||
### Text
|
||||
- **Ink** (`{colors.ink}` — `#171717`): Every heading and body paragraph on light surfaces.
|
||||
- **Body** (`{colors.body}` — `#4d4d4d`): Secondary text — sub-headings, body captions, nav-link inactive text, footer column body.
|
||||
- **Mute** (`{colors.mute}` — `#888888`): Lowest-priority text — placeholder text, fine print, low-key labels.
|
||||
- **On Primary** (`{colors.on-primary}` — `#ffffff`): All text on `{colors.primary}` surfaces.
|
||||
|
||||
### Interactive
|
||||
- **Link Blue** (`#0072f5`): Primary link color with underline decoration.
|
||||
- **Focus Blue** (`hsla(212, 100%, 48%, 1)`): `--ds-focus-color`, focus ring on interactive elements.
|
||||
- **Ring Blue** (`rgba(147, 197, 253, 0.5)`): `--tw-ring-color`, Tailwind ring utility.
|
||||
### Semantic
|
||||
- **Success / Link** (`{colors.success}` — `#0070f3`): The brand's legacy success indicator doubles as the primary link color. Visible underline-on-hover for inline body links.
|
||||
- **Link Deep** (`{colors.link-deep}` — `#0761d1`): The pressed / visited tone for inline links.
|
||||
- **Link Bg Soft** (`{colors.link-bg-soft}` — `#d3e5ff`): Soft pastel blue fill for "what's new" pill banners and informational badges.
|
||||
- **Error** (`{colors.error}` — `#ee0000`): Validation red for destructive actions and form errors.
|
||||
- **Error Soft** (`{colors.error-soft}` — `#f7d4d6`): Soft pastel red for destructive-state backgrounds.
|
||||
- **Error Deep** (`{colors.error-deep}` — `#c50000`): Pressed / deep destructive state.
|
||||
- **Warning** (`{colors.warning}` — `#f5a623`): Caution / pending status indicator.
|
||||
- **Warning Soft** (`{colors.warning-soft}` — `#ffefcf`) / **Warning Deep** (`{colors.warning-deep}` — `#ab570a`): Background + pressed variants.
|
||||
|
||||
### Neutral Scale
|
||||
- **Gray 900** (`#171717`): Primary text, headings, nav text.
|
||||
- **Gray 600** (`#4d4d4d`): Secondary text, description copy.
|
||||
- **Gray 500** (`#666666`): Tertiary text, muted links.
|
||||
- **Gray 400** (`#808080`): Placeholder text, disabled states.
|
||||
- **Gray 100** (`#ebebeb`): Borders, card outlines, dividers.
|
||||
- **Gray 50** (`#fafafa`): Subtle surface tint, inner shadow highlight.
|
||||
### Brand Gradient
|
||||
The brand's signature decoration is a three-pair gradient stack:
|
||||
- **Develop** (`{colors.gradient-develop-start}` `#007cf0` → `{colors.gradient-develop-end}` `#00dfd8`) — the blue-to-teal pair used to mark the "deploy" / "develop" rhythm.
|
||||
- **Preview** (`{colors.gradient-preview-start}` `#7928ca` → `{colors.gradient-preview-end}` `#ff0080`) — the violet-to-pink pair used for "preview" surfaces.
|
||||
- **Ship** (`{colors.gradient-ship-start}` `#ff4d4d` → `{colors.gradient-ship-end}` `#f9cb28`) — the coral-to-amber pair used for "ship" surfaces.
|
||||
|
||||
### Surface & Overlay
|
||||
- **Overlay Backdrop** (`hsla(0, 0%, 98%, 1)`): `--ds-overlay-backdrop-color`, modal/dialog backdrop.
|
||||
- **Selection Text** (`hsla(0, 0%, 95%, 1)`): `--geist-selection-text-color`, text selection highlight.
|
||||
- **Badge Blue Bg** (`#ebf5ff`): Pill badge background, tinted blue surface.
|
||||
- **Badge Blue Text** (`#0068d6`): Pill badge text, darker blue for readability.
|
||||
The three pairs collapse into a single multi-color mesh gradient when used as the hero atmospheric backdrop. Treat the gradient as one unified object — do not crop down to a single colour, do not reorder the stops, and do not miniaturise. Used at hero scale only.
|
||||
|
||||
### Shadows & Depth
|
||||
- **Border Shadow** (`rgba(0, 0, 0, 0.08) 0px 0px 0px 1px`): The signature — replaces traditional borders.
|
||||
- **Subtle Elevation** (`rgba(0, 0, 0, 0.04) 0px 2px 2px`): Minimal lift for cards.
|
||||
- **Card Stack** (`rgba(0,0,0,0.08) 0px 0px 0px 1px, rgba(0,0,0,0.04) 0px 2px 2px, rgba(0,0,0,0.04) 0px 8px 8px -8px, #fafafa 0px 0px 0px 1px`): Full multi-layer card shadow.
|
||||
- **Ring Border** (`rgb(235, 235, 235) 0px 0px 0px 1px`): Light gray ring-border for tabs and images.
|
||||
|
||||
## 3. Typography Rules
|
||||
## Typography
|
||||
|
||||
### Font Family
|
||||
- **Primary**: `Geist`, with fallbacks: `Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol`
|
||||
- **Monospace**: `Geist Mono`, with fallbacks: `ui-monospace, SFMono-Regular, Roboto Mono, Menlo, Monaco, Liberation Mono, DejaVu Sans Mono, Courier New`
|
||||
- **OpenType Features**: `"liga"` enabled globally on all Geist text; `"tnum"` for tabular numbers on specific captions.
|
||||
Two custom faces carry the entire system:
|
||||
|
||||
1. **A custom geometric sans** (extracted as `Geist`) for every display, body, button, link, and label. Weights 400 / 500 / 600 are the working set; the face never appears in 700 or heavier. Display sizes are tracked aggressively negative (`-2.4 px` at 48 px hero, `-1.28 px` at 32 px section); body stays at neutral or slightly-negative tracking.
|
||||
2. **A custom monospaced face** (extracted as `Geist Mono`) for terminal mockups, code blocks, and small mono-caption labels — anything that wants to signal "technical." Weight 400 only at 12 – 13 px. Tracking neutral.
|
||||
|
||||
A condensed display sans (`Space Grotesk`) is loaded as a third face for occasional editorial moments but does not render as the primary face anywhere in the captured surfaces.
|
||||
|
||||
### Hierarchy
|
||||
|
||||
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|
||||
|------|------|------|--------|-------------|----------------|-------|
|
||||
| Display Hero | Geist | 48px (3.00rem) | 600 | 1.00–1.17 (tight) | -2.4px to -2.88px | Maximum compression, billboard impact |
|
||||
| Section Heading | Geist | 40px (2.50rem) | 600 | 1.20 (tight) | -2.4px | Feature section titles |
|
||||
| Sub-heading Large | Geist | 32px (2.00rem) | 600 | 1.25 (tight) | -1.28px | Card headings, sub-sections |
|
||||
| Sub-heading | Geist | 32px (2.00rem) | 400 | 1.50 | -1.28px | Lighter sub-headings |
|
||||
| Card Title | Geist | 24px (1.50rem) | 600 | 1.33 | -0.96px | Feature cards |
|
||||
| Card Title Light | Geist | 24px (1.50rem) | 500 | 1.33 | -0.96px | Secondary card headings |
|
||||
| Body Large | Geist | 20px (1.25rem) | 400 | 1.80 (relaxed) | normal | Introductions, feature descriptions |
|
||||
| Body | Geist | 18px (1.13rem) | 400 | 1.56 | normal | Standard reading text |
|
||||
| Body Small | Geist | 16px (1.00rem) | 400 | 1.50 | normal | Standard UI text |
|
||||
| Body Medium | Geist | 16px (1.00rem) | 500 | 1.50 | normal | Navigation, emphasized text |
|
||||
| Body Semibold | Geist | 16px (1.00rem) | 600 | 1.50 | -0.32px | Strong labels, active states |
|
||||
| Button / Link | Geist | 14px (0.88rem) | 500 | 1.43 | normal | Buttons, links, captions |
|
||||
| Button Small | Geist | 14px (0.88rem) | 400 | 1.00 (tight) | normal | Compact buttons |
|
||||
| Caption | Geist | 12px (0.75rem) | 400–500 | 1.33 | normal | Metadata, tags |
|
||||
| Mono Body | Geist Mono | 16px (1.00rem) | 400 | 1.50 | normal | Code blocks |
|
||||
| Mono Caption | Geist Mono | 13px (0.81rem) | 500 | 1.54 | normal | Code labels |
|
||||
| Mono Small | Geist Mono | 12px (0.75rem) | 500 | 1.00 (tight) | normal | `text-transform: uppercase`, technical labels |
|
||||
| Micro Badge | Geist | 7px (0.44rem) | 700 | 1.00 (tight) | normal | `text-transform: uppercase`, tiny badges |
|
||||
| Token | Size | Weight | Line Height | Letter Spacing | Use |
|
||||
|---|---|---|---|---|---|
|
||||
| `{typography.display-xl}` | 48px | 600 | 48px | -2.4px | Hero headline ("Build and deploy on the AI Cloud."). |
|
||||
| `{typography.display-lg}` | 32px | 600 | 40px | -1.28px | Section headlines ("Your frontend, delivered.", "A compute model for all workloads."). |
|
||||
| `{typography.display-md}` | 24px | 600 | 32px | -0.96px | Card-cluster headlines, pricing-tier names. |
|
||||
| `{typography.display-sm}` | 20px | 600 | 28px | -0.6px | Inline display micro-headings. |
|
||||
| `{typography.body-lg}` | 18px | 400 | 28px | 0 | Lead paragraphs under section headlines. |
|
||||
| `{typography.body-md}` | 16px | 400 | 24px | 0 | Default body paragraph. |
|
||||
| `{typography.body-md-strong}` | 16px | 500 | 24px | 0 | Bolded inline body. |
|
||||
| `{typography.body-sm}` | 14px | 400 | 20px | -0.28px | Secondary body, nav-link text, button-md labels. |
|
||||
| `{typography.body-sm-strong}` | 14px | 500 | 20px | -0.28px | Nav CTA labels, table-row emphasis. |
|
||||
| `{typography.caption}` | 12px | 400 | 16px | 0 | Footer secondary lines, badge labels. |
|
||||
| `{typography.caption-mono}` | 12px | 400 | 16px | 0 | Section eyebrows and label captions that want a technical voice. |
|
||||
| `{typography.code}` | 13px | 400 | 20px | 0 | Inline code, terminal mockups, command snippets. |
|
||||
| `{typography.button-md}` | 14px | 500 | 20px | 0 | Small / nav-scale button labels. |
|
||||
| `{typography.button-lg}` | 16px | 500 | 24px | 0 | Marketing-scale pill button labels. |
|
||||
|
||||
### Principles
|
||||
- **Compression as identity**: Geist Sans at display sizes uses -2.4px to -2.88px letter-spacing — the most aggressive negative tracking of any major design system. This creates text that feels _minified_, like code optimized for production. The tracking progressively relaxes as size decreases: -1.28px at 32px, -0.96px at 24px, -0.32px at 16px, and normal at 14px.
|
||||
- **Ligatures everywhere**: Every Geist text element enables OpenType `"liga"`. Ligatures aren't decorative — they're structural, creating tighter, more efficient glyph combinations.
|
||||
- **Three weights, strict roles**: 400 (body/reading), 500 (UI/interactive), 600 (headings/emphasis). No bold (700) except for tiny micro-badges. This narrow weight range creates hierarchy through size and tracking, not weight.
|
||||
- **Mono for identity**: Geist Mono in uppercase with `"tnum"` or `"liga"` serves as the "developer console" voice — compact technical labels that connect the marketing site to the product.
|
||||
- **Negative tracking is part of the voice.** Display sizes use aggressive `-2.4` to `-0.6` px tracking. Reverting to default tracking breaks the brand.
|
||||
- **Sentence-case headlines, period-terminated.** Headlines like "Build and deploy on the AI Cloud." end with a deliberate period — that punctuation is part of the brand's voice.
|
||||
- **Mono for the technical layer only.** Section eyebrows, code blocks, terminal mockups. Body paragraphs never set in mono.
|
||||
- **Weight 600 is the display ceiling.** The geometric sans never appears at 700 / 800. The brand reads as a calmer system because of this.
|
||||
|
||||
## 4. Component Stylings
|
||||
### Note on Font Substitutes
|
||||
The two primary faces are proprietary (custom-cut for the brand). Open-source substitutes:
|
||||
- **Geometric sans** — *Inter* (400 / 500 / 600) is the closest stylistic match; `font-feature-settings: "ss01", "ss02"` enables the geometric alternates. *Satoshi* is a passable second choice.
|
||||
- **Monospace** — *JetBrains Mono* (400) at 12 – 13 px matches the technical voice. *IBM Plex Mono* is the second-best option.
|
||||
|
||||
## Layout
|
||||
|
||||
### Spacing System
|
||||
- **Base unit**: 4 px. The brand's `--geist-space` token is exactly 4 px and every captured value is a multiple of 4.
|
||||
- **Tokens**: `{spacing.xxs}` 4 px · `{spacing.xs}` 8 px · `{spacing.sm}` 12 px · `{spacing.md}` 16 px · `{spacing.lg}` 24 px · `{spacing.xl}` 32 px · `{spacing.2xl}` 40 px · `{spacing.3xl}` 48 px · `{spacing.4xl}` 64 px · `{spacing.5xl}` 96 px · `{spacing.6xl}` 128 px · `{spacing.section}` 192 px.
|
||||
- **Section padding**: marketing bands use `{spacing.4xl}` to `{spacing.5xl}` top/bottom. Hero bands stretch to `{spacing.section}` to give the mesh gradient room to breathe.
|
||||
- **Card interior padding**: marketing cards sit at `{spacing.lg}` to `{spacing.xl}`; template-grid cards stay tighter at `{spacing.md}` because they sit in a denser grid.
|
||||
- **Inline gap**: button rows, nav rows, and chip rows use `{spacing.sm}` to `{spacing.md}` between siblings. The brand's `--geist-gap` is exactly 24 px.
|
||||
|
||||
### Grid & Container
|
||||
- **Max width**: ~1400 px (`--ds-page-width`); the legacy `--geist-page-width` is 1200 px and still appears on some marketing surfaces. Content centres with horizontal gutters of `{spacing.lg}` 24 px on desktop, `{spacing.md}` 16 px on mobile.
|
||||
- **Column patterns**:
|
||||
- Three-feature row: 3-up at desktop, 1-up at mobile (rows like "Web Apps / Composable Commerce / Multi-tenant Platforms").
|
||||
- Tab pill row: 5-up centred row of `tab-ghost` pills.
|
||||
- Template-grid cluster: 5-up at desktop, scaling to 1-up at mobile.
|
||||
- Pricing tier grid: 3-up at desktop with the middle tier polarity-flipped.
|
||||
- Logo strip: ~5 logos wide, single row.
|
||||
|
||||
### Whitespace Philosophy
|
||||
The mesh gradient does most of the heavy decorative lifting; whitespace separates the bands. Section spacing is generous — `{spacing.4xl}` to `{spacing.5xl}` between bands lets the gradient breathe. Inside a card, the headline/paragraph stack is tight (`{spacing.xs}` 8 px gap), then a wider gap before the CTA cluster. The page reads as engineered — large gaps + tight interior, never the other way around.
|
||||
|
||||
### Responsive Strategy
|
||||
|
||||
#### Breakpoints
|
||||
|
||||
| Name | Width | Key Changes |
|
||||
|---|---|---|
|
||||
| Mobile | < 600px | Hero stacks; nav collapses to hamburger; 3-up feature grids drop to 1-up; tab pill row enables horizontal scroll. |
|
||||
| Tablet | 600–959px | 3-up grids drop to 2-up; nav still horizontal. |
|
||||
| Desktop | 960–1199px | Full 3-up grids; pricing 3-up. |
|
||||
| Wide | 1200–1399px | Container caps at 1400 px content width. |
|
||||
| Ultra-wide | ≥ 1400px | Content stays centred at 1400 px; bands stretch edge-to-edge in colour but content holds the max-width. |
|
||||
|
||||
#### Touch Targets
|
||||
The `button-primary` pill renders at ~32 px tall in nav and ~48 px tall in marketing contexts. Marketing CTAs comfortably meet WCAG AAA at all breakpoints; nav buttons inflate touch area through `{spacing.xs}` padding on mobile to meet the 44 × 44 px floor.
|
||||
|
||||
#### Collapsing Strategy
|
||||
- **Nav**: full link row + Ask AI / Log In / Sign Up pills at desktop. Collapses to logo + hamburger at mobile with the menu opening as a full-overlay.
|
||||
- **Hero**: mesh gradient stays centred; headline + body stack vertically at all breakpoints (the brand doesn't use a split-hero pattern).
|
||||
- **Three-feature row**: 3-up → 2-up → 1-up at the breakpoints above; cards keep their `{rounded.md}` 8 px shape across all viewports.
|
||||
- **Pricing card grid**: 3-up at desktop, vertical stack at mobile with `pricing-card-featured` always sitting in the middle.
|
||||
- **Template grid**: 5-up → 3-up → 2-up → 1-up. Each `template-card` keeps its 16:9 aspect on the image.
|
||||
|
||||
#### Image Behavior
|
||||
- **Mesh gradient**: rendered as inline SVG or canvas-painted gradient; scales fluidly with the hero container; never crops, never tiles.
|
||||
- **Customer logos**: rendered as monochrome SVGs in the logo strip; consistent 24 px height.
|
||||
- **Code editor mockup**: dark `{colors.primary}` rectangle with mono text rendered inside; treated as an image at the layout level.
|
||||
- **Template thumbnails**: 16:9 landscape inside `{rounded.md}` card chrome; lazy-loaded; consistent grayscale palette in the placeholder state.
|
||||
|
||||
## Elevation & Depth
|
||||
|
||||
| Level | Treatment | Use |
|
||||
|---|---|---|
|
||||
| Level 0 — Flat | No shadow, no border. | Full-bleed hero bands and the polarity-flipped dark sections. |
|
||||
| Level 1 — Inset Hairline | `0 0 0 1px #00000014` inset 1 px border. | Default card chrome — the brand's universal "you can see this card" cue. |
|
||||
| Level 2 — Subtle Drop | `0px 1px 1px #00000005, 0px 2px 2px #0000000a` plus inset hairline. | Slightly elevated cards (template-grid, marketing-card). |
|
||||
| Level 3 — Soft Stack | `0px 2px 2px #0000000a, 0px 8px 8px -8px #0000000a` plus inset hairline. | The "medium" elevation — feature-grid cards. |
|
||||
| Level 4 — Float Stack | `0px 2px 2px #0000000a, 0px 8px 16px -4px #0000000a` plus inset hairline. | "Large" elevation — pricing cards, callout panels. |
|
||||
| Level 5 — Modal | `0px 1px 1px #00000005, 0px 8px 16px -4px #0000000a, 0px 24px 32px -8px #0000000f` plus inset hairline. | Modal / dialog surfaces and dropdown menus. |
|
||||
|
||||
The brand uses STACKED shadows — multiple small offsets layered to fake natural light — never a single 8-px-blur generic drop. Inset hairline rings are always added so the card edge stays crisp.
|
||||
|
||||
### Decorative Depth
|
||||
- **Mesh gradient as atmospheric depth**: the hero's multi-stop gradient is the brand's only "atmospheric" effect — applied as a flat 2-D backdrop rather than a 3-D illustration.
|
||||
- **Polarity-flipped dark band as section-depth**: switching the surface from `{colors.canvas-soft}` to `{colors.primary}` (the deep ink) is the brand's chief depth cue between bands.
|
||||
- **Inset-shadow + drop-shadow combo**: the cards' combination of an inset 1 px ring and a multi-stop drop produces a "card sits on the page" effect without ever feeling material-heavy.
|
||||
|
||||
## Shapes
|
||||
|
||||
### Border Radius Scale
|
||||
|
||||
| Token | Value | Use |
|
||||
|---|---|---|
|
||||
| `{rounded.none}` | 0px | Full-bleed hero / footer bands. |
|
||||
| `{rounded.xs}` | 4px | Tightest inline pill — the `nav-cta-signup` 6-px-radius button (mapped to `xs/sm`). |
|
||||
| `{rounded.sm}` | 6px | The brand's `--geist-radius` token — base UI radius for in-app buttons, form inputs, dropdown menus. |
|
||||
| `{rounded.md}` | 8px | The brand's `--geist-marketing-radius` token — feature cards, template cards. |
|
||||
| `{rounded.lg}` | 12px | Slightly larger card chrome (pricing-card variants). |
|
||||
| `{rounded.xl}` | 16px | Largest card chrome — when a card hosts a hero image cap. |
|
||||
| `{rounded.pill-sm}` | 64px | Tab-ghost pills inside the "AI Apps / Web Apps / Ecommerce / Marketing / Platforms" row. |
|
||||
| `{rounded.pill}` | 100px | The marketing CTA pill — `button-primary`, `button-secondary`, "Start Deploying" pill. |
|
||||
| `{rounded.full}` | 9999px | Icon-button circular containers, nav-link ghost pills. |
|
||||
|
||||
### Photography Geometry
|
||||
- **Mesh gradient**: full-bleed 2-D atmospheric backdrop, never cropped to a frame; treated as the page's wallpaper.
|
||||
- **Customer logos**: monochrome SVG, consistent 24 px height in a flex row.
|
||||
- **Code editor mockup**: 16:10 dark rectangle, `{rounded.md}` corners.
|
||||
- **Template thumbnails**: 16:9 landscape inside `{rounded.md}` chrome.
|
||||
- **Showcase imagery**: 2:1 or 16:9 inside `{rounded.lg}` to `{rounded.xl}` chrome with a stacked shadow.
|
||||
|
||||
## Components
|
||||
|
||||
### Buttons
|
||||
|
||||
**Primary White (Shadow-bordered)**
|
||||
- Background: `#ffffff`
|
||||
- Text: `#171717`
|
||||
- Padding: 0px 6px (minimal — content-driven width)
|
||||
- Radius: 6px (subtly rounded)
|
||||
- Shadow: `rgb(235, 235, 235) 0px 0px 0px 1px` (ring-border)
|
||||
- Hover: background shifts to `var(--ds-gray-1000)` (dark)
|
||||
- Focus: `2px solid var(--ds-focus-color)` outline + `var(--ds-focus-ring)` shadow
|
||||
- Use: Standard secondary button
|
||||
**`button-primary`** — the canonical 100-px-radius black pill, marketing scale.
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, label set in `{typography.button-lg}`, padding `0px {spacing.sm}` 12 px, shape `{rounded.pill}` 100 px. Renders ~48 px tall when paired with the marketing flex layout.
|
||||
|
||||
**Primary Dark (Inferred from Geist system)**
|
||||
- Background: `#171717`
|
||||
- Text: `#ffffff`
|
||||
- Padding: 8px 16px
|
||||
- Radius: 6px
|
||||
- Use: Primary CTA ("Start Deploying", "Get Started")
|
||||
**`button-secondary`** — the white pill paired with the black primary inside marketing bands.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, same typography + padding as `button-primary`, shape `{rounded.pill}`.
|
||||
|
||||
**Pill Button / Badge**
|
||||
- Background: `#ebf5ff` (tinted blue)
|
||||
- Text: `#0068d6`
|
||||
- Padding: 0px 10px
|
||||
- Radius: 9999px (full pill)
|
||||
- Font: 12px weight 500
|
||||
- Use: Status badges, tags, feature labels
|
||||
**`button-primary-sm`** — the smaller-scale primary pill used inside nav and pricing-card CTAs.
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, label set in `{typography.button-md}` (14 px / 500), shape `{rounded.pill}`.
|
||||
|
||||
**Large Pill (Navigation)**
|
||||
- Background: transparent or `#171717`
|
||||
- Radius: 64px–100px
|
||||
- Use: Tab navigation, section selectors
|
||||
**`button-secondary-sm`** — the smaller-scale white pill paired with `button-primary-sm`.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, same typography + shape as `button-primary-sm`.
|
||||
|
||||
**`tab-ghost`** — the centred-row tab pill ("AI Apps / Web Apps / Ecommerce / Marketing / Platforms").
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, label set in `{typography.body-sm}`, padding `0px {spacing.md}`, shape `{rounded.pill-sm}` 64 px.
|
||||
|
||||
**`icon-button-circular`** — the circular icon container (often a "?" or arrow inside).
|
||||
- Background `{colors.canvas}`, dark icon, 1 px solid hairline border, shape `{rounded.full}`.
|
||||
|
||||
**Nav CTAs:**
|
||||
|
||||
**`nav-cta-signup`** — the small black "Sign Up" button in the nav row.
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, label `{typography.body-sm-strong}`, padding `0px {spacing.xs}`, height 28 px, shape `{rounded.sm}` 6 px (the brand's `--geist-radius`).
|
||||
|
||||
**`nav-cta-login`** — the white "Log In" button in the nav.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, same typography / height / shape as `nav-cta-signup`.
|
||||
|
||||
**`nav-cta-ask-ai`** — the small "Ask AI" button with a faint border.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, 1 px solid `{colors.hairline}` border (extracted as `0px solid rgb(235, 235, 235)`), same typography / height / shape.
|
||||
|
||||
### Cards & Containers
|
||||
- Background: `#ffffff`
|
||||
- Border: via shadow — `rgba(0, 0, 0, 0.08) 0px 0px 0px 1px`
|
||||
- Radius: 8px (standard), 12px (featured/image cards)
|
||||
- Shadow stack: `rgba(0,0,0,0.08) 0px 0px 0px 1px, rgba(0,0,0,0.04) 0px 2px 2px, #fafafa 0px 0px 0px 1px`
|
||||
- Image cards: `1px solid #ebebeb` with 12px top radius
|
||||
- Hover: subtle shadow intensification
|
||||
|
||||
**`card-marketing`** — the canonical marketing feature card (3-up section cards).
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.lg}` 24 px, shape `{rounded.md}` 8 px (the `--geist-marketing-radius`). Carries Level 3 soft-stack shadow.
|
||||
|
||||
**`card-marketing-large`** — the larger marketing card used for "compute model" / "AI Gateway" callouts.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.xl}`, shape `{rounded.lg}` 12 px. Carries Level 4 float-stack shadow.
|
||||
|
||||
**`card-soft`** — the soft-tinted card used inside cluster groups (lighter than canvas-soft).
|
||||
- Background `{colors.canvas-soft}`, text `{colors.ink}`, padding `{spacing.lg}`, shape `{rounded.md}`.
|
||||
|
||||
**`template-card`** — the deploy-template card in the "Deploy your first app" grid.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.md}` 16 px, shape `{rounded.md}` 8 px. Hosts a 16:9 thumbnail at the top.
|
||||
|
||||
**`code-editor-mockup`** — the dark code-preview surface inside marketing bands.
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, body in `{typography.code}` (13 px / Geist Mono), padding `{spacing.lg}` 24 px, shape `{rounded.md}` 8 px.
|
||||
|
||||
**`pricing-card`** — the default pricing-tier card.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.xl}` 32 px, shape `{rounded.lg}` 12 px. Inside: tier name in `{typography.display-md}`, price in `{typography.display-xl}`, feature list in `{typography.body-md}` rows, CTA at the bottom.
|
||||
|
||||
**`pricing-card-featured`** — the polarity-flipped "Pro" tier card.
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, same shape + padding as `pricing-card`. CTA inverts to `button-secondary-sm` (white pill on black card).
|
||||
|
||||
### Inputs & Forms
|
||||
- Radio: standard styling with focus `var(--ds-gray-200)` background
|
||||
- Focus shadow: `1px 0 0 0 var(--ds-gray-alpha-600)`
|
||||
- Focus outline: `2px solid var(--ds-focus-color)` — consistent blue focus ring
|
||||
- Border: via shadow technique, not traditional border
|
||||
|
||||
**`form-input`** — the canonical text input.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, 1 px solid `{colors.hairline}` border, body in `{typography.body-sm}` (14 px), padding `0px {spacing.sm}`, height 40 px (the brand's `--geist-form-height`), shape `{rounded.sm}` 6 px.
|
||||
|
||||
**`form-input-sm`** — small-height variant (32 px tall) for tight forms.
|
||||
- Same as `form-input` but height 32 px (the `--geist-form-small-height`).
|
||||
|
||||
**`form-input-lg`** — large-height variant (48 px tall) for hero CTAs.
|
||||
- Same as `form-input` but height 48 px (the `--geist-form-large-height`); body in `{typography.body-md}` 16 px.
|
||||
|
||||
### Navigation
|
||||
- Clean horizontal nav on white, sticky
|
||||
- Vercel logotype left-aligned, 262x52px
|
||||
- Links: Geist 14px weight 500, `#171717` text
|
||||
- Active: weight 600 or underline
|
||||
- CTA: dark pill buttons ("Start Deploying", "Contact Sales")
|
||||
- Mobile: hamburger menu collapse
|
||||
- Product dropdowns with multi-level menus
|
||||
|
||||
### Image Treatment
|
||||
- Product screenshots with `1px solid #ebebeb` border
|
||||
- Top-rounded images: `12px 12px 0px 0px` radius
|
||||
- Dashboard/code preview screenshots dominate feature sections
|
||||
- Soft gradient backgrounds behind hero images (pastel multi-color)
|
||||
**`nav-bar`** — the sticky top nav.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, height 64 px (the brand's `--header-height`), padding `{spacing.sm} {spacing.lg}`. Layout: logo left, link row centre, "Ask AI / Log In / Sign Up" cluster right.
|
||||
|
||||
### Distinctive Components
|
||||
**`nav-link`** — the centred link row inside `nav-bar`.
|
||||
- Text `{colors.body}`, set in `{typography.body-sm}`, padding `{spacing.xs} {spacing.sm}`, shape `{rounded.full}` (ghost pill — visible only on hover or active, but the radius is documented).
|
||||
|
||||
**Workflow Pipeline**
|
||||
- Three-step horizontal pipeline: Develop → Preview → Ship
|
||||
- Each step has its own accent color: Blue → Pink → Red
|
||||
- Connected with lines/arrows
|
||||
- The visual metaphor for Vercel's core value proposition
|
||||
**`footer`** — the bottom 4-column nav.
|
||||
- Background `{colors.canvas}`, text `{colors.body}`, padding `{spacing.4xl} {spacing.lg}`. Eyebrow column labels in `{typography.caption-mono}` (uppercase mono effect); link rows in `{typography.body-sm}`.
|
||||
|
||||
**Trust Bar / Logo Grid**
|
||||
- Company logos (Perplexity, ChatGPT, Cursor, etc.) in grayscale
|
||||
- Horizontal scroll or grid layout
|
||||
- Subtle `#ebebeb` border separation
|
||||
### Signature Components
|
||||
|
||||
**Metric Cards**
|
||||
- Large number display (e.g., "10x faster")
|
||||
- Geist 48px weight 600 for the metric
|
||||
- Description below in gray body text
|
||||
- Shadow-bordered card container
|
||||
**`hero-band`** — the white hero with the mesh gradient backdrop.
|
||||
- Background `{colors.canvas}` (or `{colors.canvas-soft}` on some surfaces), text `{colors.ink}`, padding `{spacing.4xl} {spacing.lg}`. Inside: a small mono badge above the headline, the headline in `{typography.display-xl}` (sentence-case, period-terminated), a body lead in `{typography.body-lg}`, then a CTA row with `button-primary` + `button-secondary`. The mesh gradient sits behind, scaled to occupy roughly the top half of the band.
|
||||
|
||||
## 5. Layout Principles
|
||||
**`feature-mesh-band`** — the secondary section that hosts a mesh-gradient atmospheric backdrop with feature copy on top.
|
||||
- Background `{colors.canvas}`, text `{colors.ink}`, padding `{spacing.5xl} {spacing.lg}`. Section headline in `{typography.display-lg}`; supporting body in `{typography.body-md}`.
|
||||
|
||||
### Spacing System
|
||||
- Base unit: 8px
|
||||
- Scale: 1px, 2px, 3px, 4px, 5px, 6px, 8px, 10px, 12px, 14px, 16px, 32px, 36px, 40px
|
||||
- Notable gap: jumps from 16px to 32px — no 20px or 24px in primary scale
|
||||
**`showcase-band-light`** — a soft-canvas section ("Deploy your first app in seconds").
|
||||
- Background `{colors.canvas-soft}`, text `{colors.ink}`, padding `{spacing.5xl} {spacing.lg}`.
|
||||
|
||||
### Grid & Container
|
||||
- Max content width: approximately 1200px
|
||||
- Hero: centered single-column with generous top padding
|
||||
- Feature sections: 2–3 column grids for cards
|
||||
- Full-width dividers using `border-bottom: 1px solid #171717`
|
||||
- Code/dashboard screenshots as full-width or contained with border
|
||||
**`showcase-band-dark`** — the polarity-flipped dark band ("A compute model for all workloads").
|
||||
- Background `{colors.primary}`, text `{colors.on-primary}`, padding `{spacing.5xl} {spacing.lg}`. Section headline in `{typography.display-lg}` (white on black). Often contains a `code-editor-mockup` flush with the band.
|
||||
|
||||
### Whitespace Philosophy
|
||||
- **Gallery emptiness**: Massive vertical padding between sections (80px–120px+). The white space IS the design — it communicates that Vercel has nothing to prove and nothing to hide.
|
||||
- **Compressed text, expanded space**: The aggressive negative letter-spacing on headlines is counterbalanced by generous surrounding whitespace. The text is dense; the space around it is vast.
|
||||
- **Section rhythm**: White sections alternate with white sections — there's no color variation between sections. Separation comes from borders (shadow-borders) and spacing alone.
|
||||
**`logo-strip`** — the customer-logo wrapping row near the top of the page.
|
||||
- Background `{colors.canvas}`, text `{colors.body}`, padding `{spacing.lg} {spacing.xl}`. Logos rendered as monochrome SVGs at consistent height.
|
||||
|
||||
### Border Radius Scale
|
||||
- Micro (2px): Inline code snippets, small spans
|
||||
- Subtle (4px): Small containers
|
||||
- Standard (6px): Buttons, links, functional elements
|
||||
- Comfortable (8px): Cards, list items
|
||||
- Image (12px): Featured cards, image containers (top-rounded)
|
||||
- Large (64px): Tab navigation pills
|
||||
- XL (100px): Large navigation links
|
||||
- Full Pill (9999px): Badges, status pills, tags
|
||||
- Circle (50%): Menu toggle, avatar containers
|
||||
**`badge-secondary`** — the small inline metadata pill ("New", "Beta", "Live").
|
||||
- Background `{colors.canvas-soft}`, text `{colors.body}`, body in `{typography.caption}`, padding `0px {spacing.xs}`, shape `{rounded.full}`.
|
||||
|
||||
## 6. Depth & Elevation
|
||||
**`banner-marketing`** — the "Introducing X" announcement pill at the top of pages.
|
||||
- Background `{colors.canvas-soft}`, text `{colors.body}`, body in `{typography.body-sm}`, padding `{spacing.xs} {spacing.sm}`, shape `{rounded.full}`.
|
||||
|
||||
| Level | Treatment | Use |
|
||||
|-------|-----------|-----|
|
||||
| Flat (Level 0) | No shadow | Page background, text blocks |
|
||||
| Ring (Level 1) | `rgba(0,0,0,0.08) 0px 0px 0px 1px` | Shadow-as-border for most elements |
|
||||
| Light Ring (Level 1b) | `rgb(235,235,235) 0px 0px 0px 1px` | Lighter ring for tabs, images |
|
||||
| Subtle Card (Level 2) | Ring + `rgba(0,0,0,0.04) 0px 2px 2px` | Standard cards with minimal lift |
|
||||
| Full Card (Level 3) | Ring + Subtle + `rgba(0,0,0,0.04) 0px 8px 8px -8px` + inner `#fafafa` ring | Featured cards, highlighted panels |
|
||||
| Focus (Accessibility) | `2px solid hsla(212, 100%, 48%, 1)` outline | Keyboard focus on all interactive elements |
|
||||
**`link-inline`** — body-copy inline links.
|
||||
- Text `{colors.link}` (`#0070f3`), body in `{typography.body-md}`, underlined.
|
||||
|
||||
**Shadow Philosophy**: Vercel has arguably the most sophisticated shadow system in modern web design. Rather than using shadows for elevation in the traditional Material Design sense, Vercel uses multi-value shadow stacks where each layer has a distinct architectural purpose: one creates the "border" (0px spread, 1px), another adds ambient softness (2px blur), another handles depth at distance (8px blur with negative spread), and an inner ring (`#fafafa`) creates the subtle highlight that makes the card "glow" from within. This layered approach means cards feel built, not floating.
|
||||
### Examples (illustrative)
|
||||
|
||||
### Decorative Depth
|
||||
- Hero gradient: soft, pastel multi-color gradient wash behind hero content (barely visible, atmospheric)
|
||||
- Section borders: `1px solid #171717` (full dark line) between major sections
|
||||
- No background color variation — depth comes entirely from shadow layering and border contrast
|
||||
> Auto-derived kit-mirror demonstration surfaces (`scripts/derive-examples-block.mjs`). Each `ex-*` entry references brand-native primitives so downstream consumers (`/preview-design`, `/generate-kit`) re-skin the same 10 surfaces consistently. `TO_FILL` markers indicate missing primitives — resolve in the LLM judgment pass.
|
||||
|
||||
## 7. Do's and Don'ts
|
||||
**`ex-pricing-tier`** — Default Pricing tier card. Re-uses feature-card chrome with brand canvas-soft surface.
|
||||
- Properties: `backgroundColor`, `textColor`, `borderColor`, `rounded`, `padding`
|
||||
|
||||
**`ex-pricing-tier-featured`** — Featured/highlighted tier — polarity-flipped surface (dark fill + light text in light mode, light fill + dark text in dark mode).
|
||||
- Properties: `backgroundColor`, `textColor`, `rounded`, `padding`
|
||||
|
||||
**`ex-product-selector`** — What's Included summary card — re-purposed for SaaS / B2B verticals (NOT a literal product gallery).
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`
|
||||
|
||||
**`ex-cart-drawer`** — Subscription summary — re-purposed for SaaS / B2B (line items per add-on, not literal cart).
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`, `item-divider`
|
||||
|
||||
**`ex-app-shell-row`** — Sidebar nav row inside the App Shell example. Active state uses brand primary as the indicator.
|
||||
- Properties: `backgroundColor`, `activeIndicator`, `rounded`, `padding`
|
||||
|
||||
**`ex-data-table-cell`** — Default data-table th + td chrome. Header uses mono-caps eyebrow typography; body uses body-sm.
|
||||
- Properties: `headerBackground`, `headerTypography`, `bodyTypography`, `cellPadding`, `rowBorder`
|
||||
|
||||
**`ex-auth-form-card`** — Sign-in / sign-up card. Re-uses feature-card chrome with text-input primitives inside.
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`
|
||||
|
||||
**`ex-modal-card`** — Modal dialog surface — same chrome as feature-card with elevated shadow.
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`
|
||||
|
||||
**`ex-empty-state-card`** — Empty-state illustration frame.
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`, `captionTypography`
|
||||
|
||||
**`ex-toast`** — Toast notification surface — feature-card shape + medium shadow.
|
||||
- Properties: `backgroundColor`, `rounded`, `padding`, `typography`
|
||||
|
||||
|
||||
## Do's and Don'ts
|
||||
|
||||
### Do
|
||||
- Use Geist Sans with aggressive negative letter-spacing at display sizes (-2.4px to -2.88px at 48px)
|
||||
- Use shadow-as-border (`0px 0px 0px 1px rgba(0,0,0,0.08)`) instead of traditional CSS borders
|
||||
- Enable `"liga"` on all Geist text — ligatures are structural, not optional
|
||||
- Use the three-weight system: 400 (body), 500 (UI), 600 (headings)
|
||||
- Apply workflow accent colors (Red/Pink/Blue) only in their workflow context
|
||||
- Use multi-layer shadow stacks for cards (border + elevation + ambient + inner highlight)
|
||||
- Keep the color palette achromatic — grays from `#171717` to `#ffffff` are the system
|
||||
- Use `#171717` instead of `#000000` for primary text — the micro-warmth matters
|
||||
- Reserve `{colors.primary}` (`#171717`) for primary CTAs across the page. Black ink IS the conversion target.
|
||||
- Use `{rounded.pill}` 100 px for every marketing-scale CTA and `{rounded.sm}` 6 px for nav-scale buttons. The two pill scales coexist deliberately.
|
||||
- Set every headline in `{typography.display-*}` weight 600, sentence-case, often period-terminated. Aggressive negative tracking is part of the voice.
|
||||
- Use the brand mesh gradient as atmospheric decoration at hero scale only — never miniaturise it to an icon, never reduce to a single colour.
|
||||
- Layer stacked shadows (multiple small offsets with inset hairline) rather than single heavy drops. The brand's elevation is calmer than Material.
|
||||
- Cycle page surfaces in `{colors.canvas-soft}` → `{colors.canvas}` → `{colors.primary}` polarity-flipped bands; the dark band IS the depth cue.
|
||||
- Set every code block and technical eyebrow in `{typography.code}` / `{typography.caption-mono}`. Mono is the voice of the platform.
|
||||
|
||||
### Don't
|
||||
- Don't use positive letter-spacing on Geist Sans — it's always negative or zero
|
||||
- Don't use weight 700 (bold) on body text — 600 is the maximum, used only for headings
|
||||
- Don't use traditional CSS `border` on cards — use the shadow-border technique
|
||||
- Don't introduce warm colors (oranges, yellows, greens) into the UI chrome
|
||||
- Don't apply the workflow accent colors (Ship Red, Preview Pink, Develop Blue) decoratively
|
||||
- Don't use heavy shadows (> 0.1 opacity) — the shadow system is whisper-level
|
||||
- Don't increase body text letter-spacing — Geist is designed to run tight
|
||||
- Don't use pill radius (9999px) on primary action buttons — pills are for badges/tags only
|
||||
- Don't skip the inner `#fafafa` ring in card shadows — it's the glow that makes the system work
|
||||
|
||||
## 8. Responsive Behavior
|
||||
|
||||
### Breakpoints
|
||||
| Name | Width | Key Changes |
|
||||
|------|-------|-------------|
|
||||
| Mobile Small | <400px | Tight single column, minimal padding |
|
||||
| Mobile | 400–600px | Standard mobile, stacked layout |
|
||||
| Tablet Small | 600–768px | 2-column grids begin |
|
||||
| Tablet | 768–1024px | Full card grids, expanded padding |
|
||||
| Desktop Small | 1024–1200px | Standard desktop layout |
|
||||
| Desktop | 1200–1400px | Full layout, maximum content width |
|
||||
| Large Desktop | >1400px | Centered, generous margins |
|
||||
|
||||
### Touch Targets
|
||||
- Buttons use comfortable padding (8px–16px vertical)
|
||||
- Navigation links at 14px with adequate spacing
|
||||
- Pill badges have 10px horizontal padding for tap targets
|
||||
- Mobile menu toggle uses 50% radius circular button
|
||||
|
||||
### Collapsing Strategy
|
||||
- Hero: display 48px → scales down, maintains negative tracking proportionally
|
||||
- Navigation: horizontal links + CTAs → hamburger menu
|
||||
- Feature cards: 3-column → 2-column → single column stacked
|
||||
- Code screenshots: maintain aspect ratio, may horizontally scroll
|
||||
- Trust bar logos: grid → horizontal scroll
|
||||
- Footer: multi-column → stacked single column
|
||||
- Section spacing: 80px+ → 48px on mobile
|
||||
|
||||
### Image Behavior
|
||||
- Dashboard screenshots maintain border treatment at all sizes
|
||||
- Hero gradient softens/simplifies on mobile
|
||||
- Product screenshots use responsive images with consistent border radius
|
||||
- Full-width sections maintain edge-to-edge treatment
|
||||
|
||||
## 9. Agent Prompt Guide
|
||||
|
||||
### Quick Color Reference
|
||||
- Primary CTA: Vercel Black (`#171717`)
|
||||
- Background: Pure White (`#ffffff`)
|
||||
- Heading text: Vercel Black (`#171717`)
|
||||
- Body text: Gray 600 (`#4d4d4d`)
|
||||
- Border (shadow): `rgba(0, 0, 0, 0.08) 0px 0px 0px 1px`
|
||||
- Link: Link Blue (`#0072f5`)
|
||||
- Focus ring: Focus Blue (`hsla(212, 100%, 48%, 1)`)
|
||||
|
||||
### Example Component Prompts
|
||||
- "Create a hero section on white background. Headline at 48px Geist weight 600, line-height 1.00, letter-spacing -2.4px, color #171717. Subtitle at 20px Geist weight 400, line-height 1.80, color #4d4d4d. Dark CTA button (#171717, 6px radius, 8px 16px padding) and ghost button (white, shadow-border rgba(0,0,0,0.08) 0px 0px 0px 1px, 6px radius)."
|
||||
- "Design a card: white background, no CSS border. Use shadow stack: rgba(0,0,0,0.08) 0px 0px 0px 1px, rgba(0,0,0,0.04) 0px 2px 2px, #fafafa 0px 0px 0px 1px. Radius 8px. Title at 24px Geist weight 600, letter-spacing -0.96px. Body at 16px weight 400, #4d4d4d."
|
||||
- "Build a pill badge: #ebf5ff background, #0068d6 text, 9999px radius, 0px 10px padding, 12px Geist weight 500."
|
||||
- "Create navigation: white sticky header. Geist 14px weight 500 for links, #171717 text. Dark pill CTA 'Start Deploying' right-aligned. Shadow-border on bottom: rgba(0,0,0,0.08) 0px 0px 0px 1px."
|
||||
- "Design a workflow section showing three steps: Develop (text color #0a72ef), Preview (#de1d8d), Ship (#ff5b4f). Each step: 14px Geist Mono uppercase label + 24px Geist weight 600 title + 16px weight 400 description in #4d4d4d."
|
||||
|
||||
### Iteration Guide
|
||||
1. Always use shadow-as-border instead of CSS border — `0px 0px 0px 1px rgba(0,0,0,0.08)` is the foundation
|
||||
2. Letter-spacing scales with font size: -2.4px at 48px, -1.28px at 32px, -0.96px at 24px, normal at 14px
|
||||
3. Three weights only: 400 (read), 500 (interact), 600 (announce)
|
||||
4. Color is functional, never decorative — workflow colors (Red/Pink/Blue) mark pipeline stages only
|
||||
5. The inner `#fafafa` ring in card shadows is what gives Vercel cards their subtle inner glow
|
||||
6. Geist Mono uppercase for technical labels, Geist Sans for everything else
|
||||
- Don't introduce a sixth accent colour. The brand operates with ink + gray + the four-pair gradient palette; new accents flatten the voice.
|
||||
- Don't render headlines in all-caps. Sentence-case + negative tracking is non-negotiable.
|
||||
- Don't drop a single heavy drop-shadow on cards. The brand's elevation is built from stacked small offsets + inset hairline rings.
|
||||
- Don't render the brand gradient at icon scale or in a single-colour reduced form. The gradient lives at hero scale only.
|
||||
- Don't promote the geometric sans to weight 700. The brand's display ceiling is 600.
|
||||
- Don't pair the marketing 100-px pill CTA shape with the 6-px nav radius on the same screen — pick a scale and stay there.
|
||||
- Don't set body paragraphs in the mono face. The mono is for code + technical labels only.
|
||||
|
||||
Reference in New Issue
Block a user