Windsurf + Aider targets, MCP server, and demo placement (#33)

Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>

exports/aider/pm-finance/investor-pitch-deck/investor-pitch-deck.md

@@ -0,0 +1,60 @@
+# Investor Pitch Deck Skill
+
+Builds the complete narrative and slide structure for an investor pitch deck — focused on what investors need to see, not what founders want to show.
+
+## Required Inputs
+- **Company name and one-line description**
+- **Stage** (Pre-seed / Seed / Series A / Series B)
+- **Ask** (how much raising and what for)
+- **Key metrics** (revenue, growth, users, retention)
+- **Target investors** (generalist / sector-specific / angels)
+- **Deck length** (10 / 12 / 15 slides)
+
+## Output Structure
+
+For each slide:
+- **What this slide must prove** (the investor question it answers)
+- **Content guidance** (specific, not generic)
+- **Common mistake to avoid**
+
+---
+
+**Slide 1: Cover** — Proves you can say what you do in one sentence.
+**Slide 2: Problem** — Proves the problem is real, painful, and large. Lead with the human problem, not market size.
+**Slide 3: Solution** — Proves your solution is meaningfully better. Focus on outcome, not features.
+**Slide 4: Product** — Proves this is real and works. Show the actual product.
+**Slide 5: Traction** — Proves people want this. Show retention and revenue, not signups.
+**Slide 6: Market** — Proves the market is large enough. Use bottoms-up TAM where possible.
+**Slide 7: Business Model** — Proves you understand unit economics. Include CAC and LTV.
+**Slide 8: Go-To-Market** — Proves you can acquire customers efficiently. Focus on what is actually working.
+**Slide 9: Competition** — Proves you understand the landscape. Never say "no competitors."
+**Slide 10: Team** — Proves this team can execute this opportunity. One sentence per person, specific.
+**Slide 11: Financials** — Proves you understand your business. Show assumptions, not just projections.
+**Slide 12: The Ask** — Proves you know exactly what you need. Specific use of funds and 18-month milestones.
+
+## Narrative Principles
+- Every slide answers one investor question
+- Investors decide go/no-go on slides 1-5 — front-load evidence
+- Keep to 10-12 slides for a first meeting
+
+## Quality Checks
+
+- [ ] Each slide answers one specific investor question
+- [ ] Slides 1-5 front-load the strongest evidence
+- [ ] Traction slide shows retention and revenue, not just signups
+- [ ] Competition slide does not say "no competitors"
+- [ ] Ask slide specifies use of funds and 18-month milestones
+- [ ] TAM is bottoms-up where possible
+
+## Anti-Patterns
+
+- [ ] Do not include a "no real competitors" slide — every company has competition and investors will discount founders who claim otherwise
+- [ ] Do not use a top-down TAM calculation without a bottoms-up validation — investors distrust pure top-down market sizing
+- [ ] Do not leave the ask vague — specify the amount, use of funds, and 18-month milestones the funding enables
+- [ ] Do not let traction slides show vanity metrics — focus on revenue, retention, and growth rate over downloads and signups
+- [ ] Do not bury the problem slide — investors must understand and feel the pain before they care about the solution
+
+## Example Trigger Phrases
+- "Build a pitch deck structure for [company]"
+- "Help me structure my Series A deck"
+- "What slides should my investor pitch have?"