Windsurf + Aider targets, MCP server, and demo placement (#33)

Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>

exports/aider/pm-gtm/seo-content-brief/seo-content-brief.md

@@ -0,0 +1,129 @@
+# SEO Content Brief Skill
+
+Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.
+
+## Required Inputs
+
+Ask the user for these if not provided:
+- **Target keyword or topic**
+- **Target audience** (who is searching for this?)
+- **Website or domain** (for internal linking context)
+- **Content goal** (rank for keyword / drive leads / build authority / support existing content)
+- **Current ranking or page** (if improving existing content — optional)
+- **Word count target or preference** (optional — if not provided, derive from search intent)
+
+## Output Structure
+
+---
+
+# SEO Content Brief: [Target Keyword]
+
+**Target keyword:** [Primary keyword]
+**Secondary keywords:** [Related terms to include naturally]
+**Search intent:** [Informational / Navigational / Commercial / Transactional]
+**Target word count:** [Range — e.g. 1,200–1,800 words]
+**Content type:** [Blog post / Landing page / Guide / Comparison / Listicle]
+**Audience:** [Who will read this]
+**CTA:** [What action should this page drive?]
+
+---
+
+## Search Intent Analysis
+
+**What the searcher wants:** [What someone typing this keyword is actually trying to accomplish]
+
+**What "good" looks like for this query:**
+- Format: [How results typically appear — guide, list, comparison table, etc.]
+- Depth: [Surface-level overview vs. comprehensive deep dive]
+- Tone: [Expert / Conversational / Technical / Beginner-friendly]
+
+**User's next question:** [What they'll search for after reading a good answer — use for internal linking]
+
+---
+
+## Competitor Content Analysis
+
+| Ranking page | Word count | Key sections covered | Gaps or weaknesses |
+|---|---|---|---|
+| [URL or description] | [~N words] | [Sections] | [What they're missing] |
+
+**Opportunity to differentiate:** [Specific angle, data, or depth your content can add that competitors lack]
+
+---
+
+## Recommended Outline
+
+Each heading is the exact H2/H3 to use (these are what Google reads):
+
+**[H1: Title — include primary keyword, under 60 characters]**
+
+**Introduction** (150–200 words)
+- Hook with the problem or question
+- State what the reader will learn
+- Include primary keyword naturally in first 100 words
+
+**[H2: First main section]**
+- [Key points to cover]
+- [Include secondary keyword: X]
+
+**[H2: Second main section]**
+- [Key points]
+
+**[H2: Third main section]**
+- [Key points — consider a table or list here for featured snippet opportunity]
+
+**[H2: FAQ section]** *(recommended for informational queries)*
+- Q: [Question from "People Also Ask" for this keyword]
+- Q: [Question 2]
+
+**Conclusion** (100–150 words)
+- Summarise key takeaways
+- Include CTA
+
+---
+
+## On-Page SEO Requirements
+
+| Element | Requirement |
+|---|---|
+| Title tag | [60 chars max — primary keyword near start] |
+| Meta description | [155 chars max — include keyword + benefit] |
+| H1 | [Match or close to title tag] |
+| Keyword density | [Use primary keyword 3–5x naturally; don't force it] |
+| Image alt text | [Describe image + include keyword where natural] |
+| Internal links | [3–5 internal links — see suggestions below] |
+| External links | [1–2 authoritative sources to cite] |
+
+---
+
+## Internal Linking Suggestions
+
+| Anchor text | Link to | Why |
+|---|---|---|
+| [Relevant phrase] | [/page-path] | [Topic relevance] |
+
+---
+
+## Quality Checks
+
+- [ ] Search intent is correctly identified (informational vs commercial)
+- [ ] Outline addresses the actual user question (not just the keyword)
+- [ ] Competitor gaps are specific and actionable
+- [ ] FAQ section addresses real "People Also Ask" questions
+- [ ] Title tag is under 60 characters and includes the keyword
+- [ ] Internal linking suggestions are relevant and specific
+
+## Example Trigger Phrases
+
+- "Write an SEO brief for the keyword [keyword]"
+- "Create a content brief for [topic]"
+- "What should I include in a blog post about [keyword]?"
+- "Build a content strategy brief for [topic]"
+
+## Anti-Patterns
+
+- [ ] Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
+- [ ] Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
+- [ ] Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
+- [ ] Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
+- [ ] Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking