Windsurf + Aider targets, MCP server, and demo placement (#33)

Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>
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---
trigger: model_decision
description: "Create a structured UX research plan for any product question or feature. Use when asked to write a research plan, design a user study, create a discussion guide, write screener questions, or plan usability testing. Produces a full research plan with objectives, methodology, screener, discussion guide, and synthesis framework."
---
# UX Research Plan Skill
This skill creates a complete, ready-to-execute UX research plan. Output covers everything from research objectives to screener questions, discussion guide, and synthesis framework.
## Required Inputs
Ask the user for these if not provided:
- **Research question** (what decision will this research inform?)
- **Product area or feature** being researched
- **Research type** (Generative / Evaluative / Usability testing / Diary study / Survey)
- **Stage** (Discovery / Concept validation / Prototype testing / Live product)
- **Target participants** (role, demographics, behaviour — who should we talk to?)
- **Timeline and number of sessions**
- **Existing assumptions or hypotheses** (optional but valuable)
## Output Structure
---
# UX Research Plan: [Study Title]
**Product area:** [Area]
**Research type:** [Type]
**Date:** [Timeline]
**Researcher:** [Leave for user]
---
## 1. Research Objectives
State 24 clear research objectives. Each objective should map to a decision that will be made differently depending on what you find.
**Objective [N]:** Understand [specific thing] so we can [decision this informs].
---
## 2. Research Questions
[58 questions — the actual questions you want research to answer. These are not the interview questions; they're the knowledge gaps. Organised under each objective.]
**Objective 1:**
- RQ1.1: [Research question]
- RQ1.2: [Research question]
---
## 3. Methodology & Rationale
**Method chosen:** [e.g. Semi-structured interviews / Usability testing / Concept testing]
**Why this method:**
[23 sentences. Match method to research type. If evaluative: usability testing. If generative: contextual inquiry or interviews. If testing comprehension: 5-second test or concept test.]
**What this method will and won't tell us:**
- **Will tell us:** [What this method is good at revealing]
- **Won't tell us:** [What's out of scope — be honest about limits]
**Sample size:** [Recommended number of sessions and why — e.g. "56 moderated interviews for generative research; 58 usability sessions to identify top issues"]
---
## 4. Participant Screener
**Recruitment criteria:**
| Criterion | Must Have / Nice to Have | Disqualify if |
|---|---|---|
| [e.g. Uses project management software daily] | Must Have | [Never uses any PM tool] |
| [e.g. Works in a team of 5+] | Must Have | — |
| [e.g. B2B industry] | Nice to Have | — |
**Screener questions (58 questions):**
[Q1] [Screening question — clear, not leading]
- [Answer options — flag which qualify/disqualify]
[Q2] ...
**Incentive recommendation:** [Amount and format — e.g. "£50 gift voucher for a 60-min session is standard in the UK for professional participants"]
---
## 5. Discussion Guide
Structure the session:
### Opening (5 min)
- Introduce yourself and the study
- "We're testing the design, not you — there are no wrong answers"
- Permission to record
- Warm-up: [12 easy questions to build rapport — e.g. "Tell me about your role and what a typical week looks like"]
### Core Questions (by section)
**Section [A]: [Topic]** *(~X min)*
1. [Open question — start broad] *[Probe: Tell me more about...]*
2. [Follow-up to go deeper] *[Probe: Can you walk me through what happened?]*
3. [Specific scenario or past behaviour question]
**Section [B]: [Topic]** *(~X min)*
[Continue with 23 questions per section]
**Usability tasks (if applicable):**
> "I'm going to ask you to try a few things with this prototype. Please think aloud as you go."
- Task [N]: [Clear task instruction — write from the user's perspective, not "click on X" but "find where you would go to do Y"]
- **Success criteria:** [What "completing this task" looks like]
- **What to observe:** [Where friction typically appears]
### Closing (5 min)
- "Is there anything about [topic] we haven't covered that you think is important?"
- "If you could change one thing about [product/concept], what would it be?"
- Debrief and thank
---
## 6. Synthesis Framework
After sessions, use this framework to synthesise findings:
**Step 1: Session notes → Key observations**
For each session: 35 specific observations (behaviours, quotes, reactions — not interpretations yet)
**Step 2: Affinity mapping**
Group observations by theme across all sessions. Aim for 47 clusters.
**Step 3: Insight statements**
For each cluster: "When [context], users [behaviour/experience], because [underlying need or mental model]."
**Step 4: Implications**
For each insight: "This means we should [design/product implication]" or "This challenges our assumption that [assumption]."
**Step 5: Research report structure:**
- Key findings (35 headlines)
- Supporting evidence per finding
- Design recommendations
- Open questions for next research cycle
---
## Quality Checks
- [ ] Research objectives map to real decisions
- [ ] Discussion guide opens broad before going specific
- [ ] Screener criteria are specific enough to get the right participants
- [ ] Tasks (if usability) are written from the user's perspective
- [ ] Synthesis framework is included
- [ ] Incentive recommendation is included
## Anti-Patterns
- [ ] Do not write a research plan without clearly stated research objectives — every methodology choice must flow from the objectives
- [ ] Do not design a plan that mixes generative and evaluative research without clearly separating them
- [ ] Do not omit screener criteria — recruiting unqualified participants invalidates the research
- [ ] Do not write discussion guide questions that are leading — questions must be neutral and open-ended
- [ ] Do not skip the incentive recommendation — uncompensated research has lower participant quality and completion rates
## Example Trigger Phrases
- "Write a research plan for [feature or product area]"
- "Create a discussion guide for user interviews about [topic]"
- "Plan a usability test for [prototype or feature]"
- "Write screener questions for [target user type]"