Windsurf + Aider targets, MCP server, and demo placement (#33)
Broadens both reach (more tools) and content types (an MCP server), continuing the multi-platform story. Windsurf + Aider: - build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules, trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`). Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider). - install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider -> .aider/skills with a --read hint); generated README index is excluded from copies. - One-line windsurf-install.sh / aider-install.sh wrappers for parity. MCP server (new content type): - mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills, search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp). Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents client config. Also: README hero "See it in action" demo placement (ready to swap in a GIF; recording guide in web/docs-assets/README.md), Works-With table + exports + install docs updated, CHANGELOG Unreleased. package.json files/bin updated. Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px Co-authored-by: Claude <noreply@anthropic.com>
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---
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trigger: model_decision
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description: "Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance."
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---
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# SEO Content Brief Skill
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Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.
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## Required Inputs
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Ask the user for these if not provided:
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- **Target keyword or topic**
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- **Target audience** (who is searching for this?)
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- **Website or domain** (for internal linking context)
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- **Content goal** (rank for keyword / drive leads / build authority / support existing content)
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- **Current ranking or page** (if improving existing content — optional)
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- **Word count target or preference** (optional — if not provided, derive from search intent)
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## Output Structure
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---
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# SEO Content Brief: [Target Keyword]
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**Target keyword:** [Primary keyword]
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**Secondary keywords:** [Related terms to include naturally]
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**Search intent:** [Informational / Navigational / Commercial / Transactional]
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**Target word count:** [Range — e.g. 1,200–1,800 words]
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**Content type:** [Blog post / Landing page / Guide / Comparison / Listicle]
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**Audience:** [Who will read this]
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**CTA:** [What action should this page drive?]
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---
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## Search Intent Analysis
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**What the searcher wants:** [What someone typing this keyword is actually trying to accomplish]
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**What "good" looks like for this query:**
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- Format: [How results typically appear — guide, list, comparison table, etc.]
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- Depth: [Surface-level overview vs. comprehensive deep dive]
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- Tone: [Expert / Conversational / Technical / Beginner-friendly]
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**User's next question:** [What they'll search for after reading a good answer — use for internal linking]
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---
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## Competitor Content Analysis
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| Ranking page | Word count | Key sections covered | Gaps or weaknesses |
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| [URL or description] | [~N words] | [Sections] | [What they're missing] |
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**Opportunity to differentiate:** [Specific angle, data, or depth your content can add that competitors lack]
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---
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## Recommended Outline
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Each heading is the exact H2/H3 to use (these are what Google reads):
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**[H1: Title — include primary keyword, under 60 characters]**
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**Introduction** (150–200 words)
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- Hook with the problem or question
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- State what the reader will learn
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- Include primary keyword naturally in first 100 words
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**[H2: First main section]**
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- [Key points to cover]
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- [Include secondary keyword: X]
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**[H2: Second main section]**
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- [Key points]
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**[H2: Third main section]**
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- [Key points — consider a table or list here for featured snippet opportunity]
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**[H2: FAQ section]** *(recommended for informational queries)*
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- Q: [Question from "People Also Ask" for this keyword]
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- Q: [Question 2]
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**Conclusion** (100–150 words)
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- Summarise key takeaways
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- Include CTA
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---
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## On-Page SEO Requirements
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| Element | Requirement |
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|---|---|
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| Title tag | [60 chars max — primary keyword near start] |
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| Meta description | [155 chars max — include keyword + benefit] |
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| H1 | [Match or close to title tag] |
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| Keyword density | [Use primary keyword 3–5x naturally; don't force it] |
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| Image alt text | [Describe image + include keyword where natural] |
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| Internal links | [3–5 internal links — see suggestions below] |
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| External links | [1–2 authoritative sources to cite] |
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---
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## Internal Linking Suggestions
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| Anchor text | Link to | Why |
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|---|---|---|
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| [Relevant phrase] | [/page-path] | [Topic relevance] |
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---
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## Quality Checks
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- [ ] Search intent is correctly identified (informational vs commercial)
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- [ ] Outline addresses the actual user question (not just the keyword)
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- [ ] Competitor gaps are specific and actionable
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- [ ] FAQ section addresses real "People Also Ask" questions
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- [ ] Title tag is under 60 characters and includes the keyword
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- [ ] Internal linking suggestions are relevant and specific
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## Example Trigger Phrases
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- "Write an SEO brief for the keyword [keyword]"
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- "Create a content brief for [topic]"
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- "What should I include in a blog post about [keyword]?"
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- "Build a content strategy brief for [topic]"
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## Anti-Patterns
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- [ ] Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
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- [ ] Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
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- [ ] Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
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- [ ] Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
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- [ ] Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking
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