feat: add 27 new skills across 7 professions — 80 skills, 21 plugins (v5.0.0)
This commit is contained in:
mohitagw15856
@@ -0,0 +1,13 @@
|
||||
{
|
||||
"$schema": "https://anthropic.com/claude-code/plugin.schema.json",
|
||||
"name": "pm-sales",
|
||||
"version": "1.0.0",
|
||||
"description": "Sales skills: Sales Battlecard, Discovery Call Prep, Proposal Writer, Account Plan. Build competitive battlecards, prepare structured discovery calls, write winning proposals, and create strategic account plans.",
|
||||
"author": {
|
||||
"name": "Mohit Aggarwal",
|
||||
"email": "mohit15856@gmail.com"
|
||||
},
|
||||
"homepage": "https://github.com/mohitagw15856/pm-claude-skills",
|
||||
"license": "MIT",
|
||||
"keywords": ["sales", "battlecard", "discovery", "proposal", "account-plan", "competitive", "crm"]
|
||||
}
|
||||
@@ -0,0 +1,94 @@
|
||||
---
|
||||
name: account-plan
|
||||
description: "Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan."
|
||||
---
|
||||
|
||||
# Account Plan Skill
|
||||
|
||||
Produces a structured account plan — the document that separates account managers who grow accounts from those who just service them.
|
||||
|
||||
## Required Inputs
|
||||
- **Account name**
|
||||
- **Current ARR / revenue**
|
||||
- **Contract renewal date**
|
||||
- **Key contacts** (names, roles, relationship strength)
|
||||
- **Products/services currently in use**
|
||||
- **Known opportunities or expansion areas**
|
||||
- **Known risks**
|
||||
- **Planning horizon** (6 / 12 / 24 months)
|
||||
|
||||
## Output Structure
|
||||
|
||||
---
|
||||
|
||||
# Account Plan: [Account Name]
|
||||
**Account Manager:** [Name] | **Period:** [Date range]
|
||||
|
||||
---
|
||||
|
||||
### Account Snapshot
|
||||
|
||||
| Metric | Current | Target (EOY) |
|
||||
|---|---|---|
|
||||
| ARR / Revenue | £[amount] | £[target] |
|
||||
| NPS / Health score | [Score] | [Target] |
|
||||
| Products in use | [List] | [Expansion targets] |
|
||||
| Renewal date | [Date] | — |
|
||||
| Risk level | Low / Medium / High | — |
|
||||
|
||||
---
|
||||
|
||||
### Relationship Map
|
||||
|
||||
| Name | Title | Influence | Relationship | Notes |
|
||||
|---|---|---|---|---|
|
||||
| [Name] | [Role] | Decision maker / Influencer / User | Strong / Neutral / Weak | [Insight] |
|
||||
|
||||
**Relationship gaps:** [Who we do not have access to that we should]
|
||||
**Executive sponsor:** [Do we have one? If not — who could become one?]
|
||||
|
||||
---
|
||||
|
||||
### Why They Stay (Retention Anchors)
|
||||
[2-3 specific reasons this account renews. If the list is short, that is the risk signal.]
|
||||
|
||||
---
|
||||
|
||||
### Growth Opportunities
|
||||
|
||||
| Opportunity | Product | Est. Value | Timeline | Next Action |
|
||||
|---|---|---|---|---|
|
||||
| [Opportunity] | [Product] | £[value] | [Q/Year] | [Specific action] |
|
||||
|
||||
**Whitespace:** What products do we have that this account does not use, and why?
|
||||
|
||||
---
|
||||
|
||||
### Risks and Mitigation
|
||||
|
||||
| Risk | Likelihood | Impact | Mitigation | Owner |
|
||||
|---|---|---|---|---|
|
||||
| [Risk] | H/M/L | H/M/L | [Action] | [Name] |
|
||||
|
||||
---
|
||||
|
||||
### 90-Day Action Plan
|
||||
|
||||
| Action | Why | Owner | Due |
|
||||
|---|---|---|---|
|
||||
| [Specific action] | [Why it matters] | [Name] | [Date] |
|
||||
|
||||
**Next QBR / EBR:** [Date — if no EBR cadence, flag as a risk]
|
||||
|
||||
---
|
||||
|
||||
### Success Criteria
|
||||
At end of [period]:
|
||||
- Renewed at or above current ARR
|
||||
- [Expansion opportunity] progressed to [stage]
|
||||
- Health score moved from [current] to [target]
|
||||
|
||||
## Example Trigger Phrases
|
||||
- "Build an account plan for [customer]"
|
||||
- "Create a key account strategy for [account]"
|
||||
- "Help me plan my approach to renewing [account]"
|
||||
@@ -0,0 +1,97 @@
|
||||
---
|
||||
name: discovery-call-prep
|
||||
description: "Prepare a structured discovery call plan for any prospect. Use when asked to prepare for a sales call, discovery call, prospect meeting, or first call with a potential customer. Produces a call brief with research, hypotheses, questions, and success criteria."
|
||||
---
|
||||
|
||||
# Discovery Call Prep Skill
|
||||
|
||||
Produces a complete discovery call brief — research summary, call hypothesis, structured questions, and success criteria — so every call starts with context and ends with a clear next step.
|
||||
|
||||
## Required Inputs
|
||||
- **Prospect company name**
|
||||
- **Contact name and role**
|
||||
- **Any known context** (how they found you, prior interaction)
|
||||
- **Your product/solution** (one line)
|
||||
- **Call duration** (15 / 30 / 45 / 60 min)
|
||||
|
||||
## Output Structure
|
||||
|
||||
---
|
||||
|
||||
# Discovery Call Brief
|
||||
**Prospect:** [Company] | **Contact:** [Name, Title] | **Duration:** [X min]
|
||||
|
||||
---
|
||||
|
||||
### Research Summary
|
||||
- What they do: [Product/service, customer, business model]
|
||||
- Size: [Headcount, revenue if public]
|
||||
- Stage: [Startup / Scaleup / Enterprise]
|
||||
- Recent news: [Funding, launches, leadership changes — last 90 days]
|
||||
- Contact background: [Role tenure, previous companies, LinkedIn activity]
|
||||
- Likely priorities for someone in this role: [Based on title and stage]
|
||||
|
||||
---
|
||||
|
||||
### Call Hypothesis
|
||||
Before the call write your best guess:
|
||||
- **Their most likely pain:** [What someone in this role at this company probably has]
|
||||
- **Why they would care about us:** [Specific connection to your value]
|
||||
- **Biggest risk to the deal:** [What might make this not a fit]
|
||||
|
||||
Write it down — then test it on the call.
|
||||
|
||||
---
|
||||
|
||||
### Call Agenda
|
||||
"Here is what I was thinking for our [X] minutes:
|
||||
- 2 min: Quick intros
|
||||
- [X] min: Learn more about your situation
|
||||
- [X] min: Share how we have helped similar companies
|
||||
- 5 min: Next steps
|
||||
Does that work? Anything specific you would like to cover?"
|
||||
|
||||
---
|
||||
|
||||
### Discovery Questions
|
||||
|
||||
Open with context (not a pitch):
|
||||
- "What prompted you to take this call today?"
|
||||
- "What does [relevant area] look like for you at the moment?"
|
||||
|
||||
Go deeper on pain:
|
||||
- "How long has [problem] been an issue?"
|
||||
- "What have you tried to solve it?"
|
||||
- "What is the impact of not solving this?"
|
||||
|
||||
Understand buying context:
|
||||
- "Who else would be involved in a decision like this?"
|
||||
- "Have you looked at other solutions?"
|
||||
- "Is there a reason you are exploring this now?"
|
||||
|
||||
Qualify on budget:
|
||||
- "Have you set aside budget for this kind of initiative?"
|
||||
|
||||
Close discovery:
|
||||
- "Based on what you have told me, it sounds like [summary]. Is that right?"
|
||||
|
||||
---
|
||||
|
||||
### Success Criteria
|
||||
This call is successful if we leave with:
|
||||
- Understanding of specific pain and business impact
|
||||
- Knowledge of buying process and key stakeholders
|
||||
- A clear agreed next step (demo / proposal / intro)
|
||||
- Sense of timeline
|
||||
|
||||
This call is NOT successful if we only pitched and got "sounds interesting, send me some info."
|
||||
|
||||
---
|
||||
|
||||
### Suggested Next Step
|
||||
"Based on what we discussed, the logical next step would be [specific]. Does [day/time] work?"
|
||||
|
||||
## Example Trigger Phrases
|
||||
- "Prepare me for a discovery call with [company/contact]"
|
||||
- "Build a call brief for my meeting with [name] at [company]"
|
||||
- "What questions should I ask in a discovery call for [use case]?"
|
||||
@@ -0,0 +1,92 @@
|
||||
---
|
||||
name: proposal-writer
|
||||
description: "Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document. Produces a complete proposal with problem statement, solution, investment, and next steps."
|
||||
---
|
||||
|
||||
# Proposal Writer Skill
|
||||
|
||||
Writes commercial proposals that win business — structured around the prospect problem, not the product.
|
||||
|
||||
## Required Inputs
|
||||
- **Prospect company and contact**
|
||||
- **Their problem or goal** (from discovery — be specific)
|
||||
- **Your proposed solution**
|
||||
- **Commercial terms** (pricing, payment terms, contract length)
|
||||
- **Timeline**
|
||||
- **Key stakeholders** who will read this
|
||||
- **Tone** (formal / conversational / technical)
|
||||
|
||||
## Output Structure
|
||||
|
||||
---
|
||||
|
||||
# Proposal: [Brief description of what you are solving]
|
||||
**Prepared for:** [Contact, Title] | [Company]
|
||||
**Prepared by:** [Name] | [Your Company]
|
||||
**Date:** [Date] | **Valid until:** [Date]
|
||||
|
||||
---
|
||||
|
||||
### Understanding Your Situation
|
||||
[2-3 paragraphs. Demonstrate you listened. Describe their situation, problem, and impact of not solving it in their words. This section should make them think "yes, exactly." Generic boilerplate here = proposal goes in the bin.]
|
||||
|
||||
**The key challenge:** [One sentence — the core problem]
|
||||
**The impact:** [What this costs them]
|
||||
**What you have tried:** [Acknowledge prior attempts]
|
||||
|
||||
---
|
||||
|
||||
### Our Proposed Approach
|
||||
|
||||
**What we will do** (3-5 deliverables or phases)
|
||||
|
||||
**Phase 1: [Name]** (Timeline: [Weeks 1-2])
|
||||
[What happens, what is delivered, what customer input is needed]
|
||||
|
||||
**Phase 2: [Name]** (Timeline: [Weeks 3-6])
|
||||
|
||||
**What you will get** (outcomes, not features)
|
||||
- [Outcome 1]
|
||||
- [Outcome 2]
|
||||
|
||||
**What success looks like**
|
||||
[How both parties know this worked]
|
||||
|
||||
---
|
||||
|
||||
### Why [Your Company]
|
||||
[3-4 sentences. Specific to their situation. Reference similar customers. Generic "why us" sections are skipped.]
|
||||
|
||||
---
|
||||
|
||||
### Investment
|
||||
|
||||
| Item | Description | Investment |
|
||||
|---|---|---|
|
||||
| [Component 1] | [Description] | £[amount] |
|
||||
| **Total** | | **£[total]** |
|
||||
|
||||
**Payment terms:** [Terms]
|
||||
**Included:** [What is in]
|
||||
**Not included:** [What is out — prevents scope disputes]
|
||||
|
||||
---
|
||||
|
||||
### Timeline
|
||||
| Milestone | Date |
|
||||
|---|---|
|
||||
| Contract signed | [Date] |
|
||||
| Kickoff | [Date] |
|
||||
| Delivery | [Date] |
|
||||
|
||||
---
|
||||
|
||||
### Next Steps
|
||||
1. [Sign / reply / schedule] by [date]
|
||||
2. We will send contract and confirm kickoff
|
||||
3. [Any immediate action]
|
||||
|
||||
## Example Trigger Phrases
|
||||
- "Write a proposal for [prospect] to [solve their problem]"
|
||||
- "Draft a statement of work for [project]"
|
||||
- "Turn my discovery notes into a proposal"
|
||||
@@ -0,0 +1,79 @@
|
||||
---
|
||||
name: sales-battlecard
|
||||
description: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines."
|
||||
---
|
||||
|
||||
# Sales Battlecard Skill
|
||||
|
||||
Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
|
||||
|
||||
## Required Inputs
|
||||
- **Your product/company**
|
||||
- **Competitor name**
|
||||
- **Your target customer** (ICP)
|
||||
- **Your top 3 differentiators** vs this competitor
|
||||
- **Common objections** when competing against them
|
||||
- **Known competitor weaknesses**
|
||||
|
||||
## Output Structure
|
||||
|
||||
---
|
||||
|
||||
# Battlecard: [Your Product] vs [Competitor]
|
||||
Updated: [Date] — Review quarterly
|
||||
|
||||
---
|
||||
|
||||
### In One Sentence
|
||||
When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
|
||||
|
||||
---
|
||||
|
||||
### Why Customers Choose [Competitor]
|
||||
(Be honest about their genuine strengths)
|
||||
- [Strength 1]
|
||||
- [Strength 2]
|
||||
|
||||
---
|
||||
|
||||
### Why Customers Choose Us
|
||||
(Specific differentiators with proof points)
|
||||
- **[Differentiator 1]:** [Proof point — customer outcome or capability]
|
||||
- **[Differentiator 2]:** [Proof point]
|
||||
|
||||
---
|
||||
|
||||
### Objection Responses
|
||||
|
||||
**"[Competitor] is cheaper"**
|
||||
"You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
|
||||
|
||||
**"We already use [Competitor]"**
|
||||
"That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
|
||||
|
||||
**"[Competitor] has [feature] you do not"**
|
||||
"You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
|
||||
|
||||
---
|
||||
|
||||
### Landmines to Plant
|
||||
- "How do you currently handle [area where competitor is weak]?"
|
||||
- "What happens when you need to [scenario competitor struggles with]?"
|
||||
|
||||
---
|
||||
|
||||
### Traps to Avoid
|
||||
- Never badmouth [Competitor] directly
|
||||
- Do not lead with features — lead with the prospect problem
|
||||
- Do not claim you do everything better — be specific about where you win
|
||||
|
||||
---
|
||||
|
||||
### When We Win / When We Lose
|
||||
We win when: [Scenario — e.g. customer prioritises outcome over price]
|
||||
We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
|
||||
|
||||
## Example Trigger Phrases
|
||||
- "Build a battlecard against [competitor]"
|
||||
- "Create a competitive cheat sheet for [competitor]"
|
||||
- "Write objection handling for [competitor] comparisons"
|
||||
Reference in New Issue
Block a user