feat: add 27 new skills across 7 professions — 80 skills, 21 plugins (v5.0.0)

2026-04-05 12:48:16 +01:00
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+---
+name: sales-battlecard
+description: "Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines."
+---
+
+# Sales Battlecard Skill
+
+Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.
+
+## Required Inputs
+- **Your product/company**
+- **Competitor name**
+- **Your target customer** (ICP)
+- **Your top 3 differentiators** vs this competitor
+- **Common objections** when competing against them
+- **Known competitor weaknesses**
+
+## Output Structure
+
+---
+
+# Battlecard: [Your Product] vs [Competitor]
+Updated: [Date] — Review quarterly
+
+---
+
+### In One Sentence
+When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"
+
+---
+
+### Why Customers Choose [Competitor]
+(Be honest about their genuine strengths)
+- [Strength 1]
+- [Strength 2]
+
+---
+
+### Why Customers Choose Us
+(Specific differentiators with proof points)
+- **[Differentiator 1]:** [Proof point — customer outcome or capability]
+- **[Differentiator 2]:** [Proof point]
+
+---
+
+### Objection Responses
+
+**"[Competitor] is cheaper"**
+"You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"
+
+**"We already use [Competitor]"**
+"That is helpful. What is working well? [Listen] And what is one thing you wish was better?"
+
+**"[Competitor] has [feature] you do not"**
+"You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."
+
+---
+
+### Landmines to Plant
+- "How do you currently handle [area where competitor is weak]?"
+- "What happens when you need to [scenario competitor struggles with]?"
+
+---
+
+### Traps to Avoid
+- Never badmouth [Competitor] directly
+- Do not lead with features — lead with the prospect problem
+- Do not claim you do everything better — be specific about where you win
+
+---
+
+### When We Win / When We Lose
+We win when: [Scenario — e.g. customer prioritises outcome over price]
+We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]
+
+## Example Trigger Phrases
+- "Build a battlecard against [competitor]"
+- "Create a competitive cheat sheet for [competitor]"
+- "Write objection handling for [competitor] comparisons"