fix(skills): add Anti-Patterns sections, fix descriptions, quality checks, and required inputs
- Add Anti-Patterns section (3-5 binary checkboxes) to all modified skills - Fix Quality Checks to use binary checkbox format where needed - Rewrite descriptions to verb-when-produces format where needed - Add Required Inputs sections to skills missing them - Fix email-triage frontmatter YAML quoting https://claude.ai/code/session_01MuGKn3a3Gbqoe8uM5Lmuqt
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@@ -225,3 +225,11 @@ The fastest way to improve the score by 10+ points:
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- "How are we doing on social compared to competitors?"
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- "What's working and what isn't on our social channels?"
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- "Give me a social media health check for [brand]"
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## Anti-Patterns
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- [ ] Do not score platforms against guesswork — every score must be based on actual metrics provided or observable data
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- [ ] Do not write recommendations as "post more content" or "improve engagement" — every action must be specific and measurable
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- [ ] Do not use competitor benchmarks that are not based on real data — fabricated benchmarks invalidate the competitive gap analysis
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- [ ] Do not audit content mix based on what should have been posted — analyse what was actually posted during the audit period
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- [ ] Do not sequence the action plan by effort alone — sequence by impact × effort so the highest-value actions come first
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