fix: sync all skill updates and new skills into plugin bundles
- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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@@ -1,6 +1,6 @@
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---
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name: retention-analysis
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description: Structures retention analysis, churn investigations, and engagement deep-dives for product teams. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Triggers on "retention analysis", "churn", "DAU/MAU", "user retention", "why are users leaving".
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description: "Structure a retention analysis, churn investigation, or engagement deep-dive for any product team. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Produces a retention snapshot with root cause hypotheses, aha-moment correlation, and prioritised interventions."
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---
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# Retention Analysis Skill
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@@ -108,6 +108,24 @@ Users who [specific action] in first [N] days retain at [X%] vs [Y%] for those w
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---
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## Required Inputs
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Ask the user for these if not provided:
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- **Product and business model** (SaaS / consumer app / marketplace / other)
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- **Current retention metrics** (D1, D7, D30 if available)
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- **Segment to analyse** (all users / paid / free / a specific cohort)
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- **Key question to answer** (why is retention dropping? what drives retention?)
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- **Available data** (analytics events, churn surveys, interview notes)
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## Quality Checks
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- [ ] Retention curve shape is diagnosed (flattening vs trending to zero = PMF vs onboarding)
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- [ ] Cohorts are segmented before analysis (not all users lumped together)
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- [ ] "Aha moment" correlation is identified or flagged as unknown
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- [ ] Interventions are specific (not "improve onboarding")
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- [ ] Churned user interviews are recommended (not just data analysis)
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- [ ] Monitoring plan includes an alert threshold
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## Guidelines
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- Never recommend "improve onboarding" without specifying *what* to change and *why*
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