fix: sync all skill updates and new skills into plugin bundles
- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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---
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name: media-pitch
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description: "Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action."
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---
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# Media Pitch Skill
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Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human.
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## Required Inputs
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Ask the user for these if not provided:
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- **The story** (what is the actual news or interesting angle?)
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- **Target publication or journalist** (who are you pitching to and what do they cover?)
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- **Company or organisation** (who is behind this?)
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- **Key proof point** (data, customer story, or exclusive that makes this credible)
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- **Why now** (why is this timely?)
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- **What you are offering** (interview / exclusive data / embargoed information / spokespeople)
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## Output Structure
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---
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### Pitch: [Target journalist / outlet]
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**Subject line:** [Under 10 words. The story angle, not the company name. Specific, not "Exciting news from [Company]"]
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Hi [First name],
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[Opening sentence — one hook that makes them want to read the next line. Reference their recent work if genuinely relevant: "I read your piece on X last week, which is why I thought you'd be interested in this."]
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[Paragraph 1 — The story in 2–3 sentences. Lead with why the reader of [publication] would care. Not what the company does. The news angle, with the most interesting fact first.]
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[Paragraph 2 — Why this is a story now. One data point, trend, or timely hook. Be specific: "In the last 6 months, X has increased by Y, according to [source]." Generic claims about "growing trends" are ignored.]
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[Paragraph 3 — What you are offering. Interview with [specific person + their relevant credential]. Exclusive data / first look. Access to [specific thing]. One clear offering.]
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[Brief company context — 1 sentence maximum. Journalists don't need your history; they need to know you're credible.]
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Happy to send more details, connect you with [spokesperson], or share [specific exclusive asset] under embargo.
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[Name]
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[Title, Company]
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[Mobile — journalists work on deadline and text faster than email]
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---
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## Pitch Rules
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- Subject line is the pitch — if it doesn't earn a click, nothing else matters
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- The story angle is not "Company launches product" — it is what that product reveals about the world
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- One pitch, one journalist — mass BCC pitches are recognisable and ignored
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- Follow up once, after 3–5 business days, with new information (not "just checking in")
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- If offering an exclusive, name it explicitly and set a response deadline
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## Angle Development Framework
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If the user doesn't have a strong angle, help them find one:
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| Angle type | Example | Works for |
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|---|---|---|
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| Data reveal | "Our research of 10,000 users shows X" | Survey findings, product insights |
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| Trend + proof | "This is happening and here is evidence" | Market trends, behaviour change |
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| Contrarian | "Everyone thinks X but actually Y" | Counter-intuitive findings |
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| Human story | "This person's experience illustrates X" | Customer stories, case studies |
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| Milestone | "First / fastest / largest in [category]" | Launches, records |
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## Quality Checks
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- [ ] Subject line is the story angle (under 10 words, no company name)
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- [ ] Opening doesn't start with "I'm reaching out" or "I hope this email finds you well"
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- [ ] The story angle is clear in the first two sentences
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- [ ] A specific exclusive or offer is named
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- [ ] Journalist's name is used (not "Hi there")
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- [ ] Mobile number included for deadline follow-up
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## Example Trigger Phrases
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- "Write a media pitch for [story or announcement]"
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- "Draft a journalist outreach email for [topic]"
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- "Help me pitch [story] to [type of journalist or outlet]"
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- "What is a good angle for a media pitch about [topic]?"
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---
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name: seo-content-brief
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description: "Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance."
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---
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# SEO Content Brief Skill
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Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.
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## Required Inputs
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Ask the user for these if not provided:
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- **Target keyword or topic**
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- **Target audience** (who is searching for this?)
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- **Website or domain** (for internal linking context)
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- **Content goal** (rank for keyword / drive leads / build authority / support existing content)
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- **Current ranking or page** (if improving existing content — optional)
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- **Word count target or preference** (optional — if not provided, derive from search intent)
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## Output Structure
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---
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# SEO Content Brief: [Target Keyword]
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**Target keyword:** [Primary keyword]
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**Secondary keywords:** [Related terms to include naturally]
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**Search intent:** [Informational / Navigational / Commercial / Transactional]
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**Target word count:** [Range — e.g. 1,200–1,800 words]
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**Content type:** [Blog post / Landing page / Guide / Comparison / Listicle]
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**Audience:** [Who will read this]
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**CTA:** [What action should this page drive?]
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---
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## Search Intent Analysis
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**What the searcher wants:** [What someone typing this keyword is actually trying to accomplish]
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**What "good" looks like for this query:**
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- Format: [How results typically appear — guide, list, comparison table, etc.]
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- Depth: [Surface-level overview vs. comprehensive deep dive]
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- Tone: [Expert / Conversational / Technical / Beginner-friendly]
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**User's next question:** [What they'll search for after reading a good answer — use for internal linking]
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---
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## Competitor Content Analysis
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| Ranking page | Word count | Key sections covered | Gaps or weaknesses |
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| [URL or description] | [~N words] | [Sections] | [What they're missing] |
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**Opportunity to differentiate:** [Specific angle, data, or depth your content can add that competitors lack]
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---
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## Recommended Outline
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Each heading is the exact H2/H3 to use (these are what Google reads):
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**[H1: Title — include primary keyword, under 60 characters]**
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**Introduction** (150–200 words)
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- Hook with the problem or question
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- State what the reader will learn
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- Include primary keyword naturally in first 100 words
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**[H2: First main section]**
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- [Key points to cover]
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- [Include secondary keyword: X]
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**[H2: Second main section]**
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- [Key points]
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**[H2: Third main section]**
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- [Key points — consider a table or list here for featured snippet opportunity]
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**[H2: FAQ section]** *(recommended for informational queries)*
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- Q: [Question from "People Also Ask" for this keyword]
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- Q: [Question 2]
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**Conclusion** (100–150 words)
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- Summarise key takeaways
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- Include CTA
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---
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## On-Page SEO Requirements
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| Element | Requirement |
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| Title tag | [60 chars max — primary keyword near start] |
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| Meta description | [155 chars max — include keyword + benefit] |
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| H1 | [Match or close to title tag] |
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| Keyword density | [Use primary keyword 3–5x naturally; don't force it] |
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| Image alt text | [Describe image + include keyword where natural] |
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| Internal links | [3–5 internal links — see suggestions below] |
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| External links | [1–2 authoritative sources to cite] |
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---
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## Internal Linking Suggestions
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| Anchor text | Link to | Why |
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| [Relevant phrase] | [/page-path] | [Topic relevance] |
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---
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## Quality Checks
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- [ ] Search intent is correctly identified (informational vs commercial)
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- [ ] Outline addresses the actual user question (not just the keyword)
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- [ ] Competitor gaps are specific and actionable
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- [ ] FAQ section addresses real "People Also Ask" questions
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- [ ] Title tag is under 60 characters and includes the keyword
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- [ ] Internal linking suggestions are relevant and specific
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## Example Trigger Phrases
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- "Write an SEO brief for the keyword [keyword]"
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- "Create a content brief for [topic]"
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- "What should I include in a blog post about [keyword]?"
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- "Build a content strategy brief for [topic]"
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