fix: sync all skill updates and new skills into plugin bundles

- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-04-20 21:00:00 +01:00
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+---
+name: seo-content-brief
+description: "Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance."
+---
+
+# SEO Content Brief Skill
+
+Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.
+
+## Required Inputs
+
+Ask the user for these if not provided:
+- **Target keyword or topic**
+- **Target audience** (who is searching for this?)
+- **Website or domain** (for internal linking context)
+- **Content goal** (rank for keyword / drive leads / build authority / support existing content)
+- **Current ranking or page** (if improving existing content — optional)
+- **Word count target or preference** (optional — if not provided, derive from search intent)
+
+## Output Structure
+
+---
+
+# SEO Content Brief: [Target Keyword]
+
+**Target keyword:** [Primary keyword]
+**Secondary keywords:** [Related terms to include naturally]
+**Search intent:** [Informational / Navigational / Commercial / Transactional]
+**Target word count:** [Range — e.g. 1,200–1,800 words]
+**Content type:** [Blog post / Landing page / Guide / Comparison / Listicle]
+**Audience:** [Who will read this]
+**CTA:** [What action should this page drive?]
+
+---
+
+## Search Intent Analysis
+
+**What the searcher wants:** [What someone typing this keyword is actually trying to accomplish]
+
+**What "good" looks like for this query:**
+- Format: [How results typically appear — guide, list, comparison table, etc.]
+- Depth: [Surface-level overview vs. comprehensive deep dive]
+- Tone: [Expert / Conversational / Technical / Beginner-friendly]
+
+**User's next question:** [What they'll search for after reading a good answer — use for internal linking]
+
+---
+
+## Competitor Content Analysis
+
+| Ranking page | Word count | Key sections covered | Gaps or weaknesses |
+|---|---|---|---|
+| [URL or description] | [~N words] | [Sections] | [What they're missing] |
+
+**Opportunity to differentiate:** [Specific angle, data, or depth your content can add that competitors lack]
+
+---
+
+## Recommended Outline
+
+Each heading is the exact H2/H3 to use (these are what Google reads):
+
+**[H1: Title — include primary keyword, under 60 characters]**
+
+**Introduction** (150–200 words)
+- Hook with the problem or question
+- State what the reader will learn
+- Include primary keyword naturally in first 100 words
+
+**[H2: First main section]**
+- [Key points to cover]
+- [Include secondary keyword: X]
+
+**[H2: Second main section]**
+- [Key points]
+
+**[H2: Third main section]**
+- [Key points — consider a table or list here for featured snippet opportunity]
+
+**[H2: FAQ section]** *(recommended for informational queries)*
+- Q: [Question from "People Also Ask" for this keyword]
+- Q: [Question 2]
+
+**Conclusion** (100–150 words)
+- Summarise key takeaways
+- Include CTA
+
+---
+
+## On-Page SEO Requirements
+
+| Element | Requirement |
+|---|---|
+| Title tag | [60 chars max — primary keyword near start] |
+| Meta description | [155 chars max — include keyword + benefit] |
+| H1 | [Match or close to title tag] |
+| Keyword density | [Use primary keyword 3–5x naturally; don't force it] |
+| Image alt text | [Describe image + include keyword where natural] |
+| Internal links | [3–5 internal links — see suggestions below] |
+| External links | [1–2 authoritative sources to cite] |
+
+---
+
+## Internal Linking Suggestions
+
+| Anchor text | Link to | Why |
+|---|---|---|
+| [Relevant phrase] | [/page-path] | [Topic relevance] |
+
+---
+
+## Quality Checks
+
+- [ ] Search intent is correctly identified (informational vs commercial)
+- [ ] Outline addresses the actual user question (not just the keyword)
+- [ ] Competitor gaps are specific and actionable
+- [ ] FAQ section addresses real "People Also Ask" questions
+- [ ] Title tag is under 60 characters and includes the keyword
+- [ ] Internal linking suggestions are relevant and specific
+
+## Example Trigger Phrases
+
+- "Write an SEO brief for the keyword [keyword]"
+- "Create a content brief for [topic]"
+- "What should I include in a blog post about [keyword]?"
+- "Build a content strategy brief for [topic]"