fix(plugins): sync all 171 plugin SKILL.md files with fixed skills/ versions
Propagates Anti-Patterns sections, description rewrites, Required Inputs additions, and Quality Checks format fixes from skills/ to matching plugin SKILL.md copies. https://claude.ai/code/session_01MuGKn3a3Gbqoe8uM5Lmuqt
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name: churn-analysis
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description: "Analyse customer churn for a product or cohort and produce a structured churn report. Use when asked to analyse churn, understand why customers are leaving, identify churn patterns, calculate churn rate, or build a churn reduction plan. Produces a churn analysis with rate calculations, categorised reasons, early warning signals, and prioritised interventions."
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description: "Produce a structured churn analysis that separates avoidable from unavoidable churn. Use when investigating why customers are leaving, identifying at-risk segments, calculating net revenue retention, or building a retention intervention plan. Produces a churn report with rate calculations, categorised reasons by avoidability, segment breakdown, timing analysis, early warning signals, and prioritised interventions ranked by estimated impact."
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# Churn Analysis Skill
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---
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## Anti-Patterns
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- [ ] Do not mix avoidable and unavoidable churn in intervention plans — recommending product fixes for customers who churned due to company shutdown wastes resources
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- [ ] Do not calculate churn rate using end-of-period customer count as the denominator — this understates churn; always divide churned customers by the starting cohort
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- [ ] Do not rely solely on exit survey data for churn reasons — response rates are typically low and self-selection biases the sample toward customers who are engaged enough to complete a survey
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- [ ] Do not recommend interventions without linking them to a specific churn reason — interventions disconnected from root causes will not move retention
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- [ ] Do not report only gross revenue churn — without net revenue retention (NRR), a healthy-looking retention number can hide a shrinking revenue base
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## Quality Checks
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- [ ] Churn rate is correctly calculated (churned ÷ starting cohort, not end-of-period total)
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