New 15 more skills

2026-03-23 01:21:43 +05:30
parent 994bf95eba
commit cbd22b57a6
15 changed files with 1633 additions and 0 deletions
@@ -0,0 +1,118 @@
+---
+name: pricing-strategy
+description: Structures pricing strategy decisions, packaging options, and pricing page design for SaaS and digital products. Use when reviewing or setting pricing, designing pricing tiers, evaluating freemium vs paid, or preparing a pricing change. Triggers on "pricing strategy", "pricing tiers", "freemium", "pricing page", "how should we price", "pricing change".
+---
+
+# Pricing Strategy Skill
+
+Build pricing that reflects value delivered — not cost to build. Structure every pricing decision with customer segmentation, value metric identification, competitive context, and a packaging recommendation.
+
+## Pricing Foundations
+
+Three questions to answer before any pricing decision:
+1. **Who is our buyer?** (Role, company size, willingness to pay)
+2. **What value do we deliver?** (Quantifiable outcome — time saved, revenue generated, risk reduced)
+3. **What is our pricing model?** (Per seat, usage-based, flat, hybrid)
+
+---
+
+## Pricing Models
+
+| Model | Best For | Risk |
+|---|---|---|
+| **Per Seat** | Collaboration tools, team software | Disincentivises adoption as team grows |
+| **Usage-Based** | APIs, infrastructure, consumption tools | Revenue unpredictability for both sides |
+| **Flat Rate** | Simple tools, early-stage | Leaves money on table from power users |
+| **Tiered** | Products with clear user segments | Feature gatekeeping frustrates users |
+| **Freemium** | Viral/PLG products with low marginal cost | Conversion to paid is hard to engineer |
+| **Value-Based** | Enterprise, outcomes-driven products | Requires strong ROI story |
+
+---
+
+## Freemium Decision Framework
+
+Use freemium when:
+- ✅ Marginal cost per free user is near zero
+- ✅ Product is inherently viral (network effects or sharing)
+- ✅ Free tier creates genuine value (not just a demo)
+- ✅ Clear upgrade trigger exists (feature, volume, or team size)
+- ✅ Conversion benchmark is realistic (2–5% free-to-paid is typical)
+
+Avoid freemium when:
+- ❌ Support cost per free user is high
+- ❌ No natural upgrade trigger in the product
+- ❌ Core value requires features you'd need to gate
+
+---
+
+## Packaging / Tiering Framework
+
+Recommended 3-tier structure for SaaS:
+
+| Tier | Target | Price Signal | Key Features | Lock-in Mechanism |
+|---|---|---|---|---|
+| **Free / Starter** | Individual, early discovery | $0 | Core value, usage-limited | Invite colleagues, export limit |
+| **Pro / Growth** | SMB, growing teams | $[X]/seat/mo | Full features, higher limits | Team collaboration, integrations |
+| **Business / Enterprise** | Mid-market, enterprise | $[X]/seat/mo or custom | Admin, SSO, SLAs, dedicated support | Security, compliance, volume |
+
+Tier design rules:
+- Each tier should be genuinely sufficient for its target segment
+- The upgrade trigger should be felt naturally — not manufactured
+- Price jumps of 3–5x between tiers are normal and defensible
+
+---
+
+## Competitive Pricing Context
+
+| Competitor | Model | Price | Key Differentiator |
+|---|---|---|---|
+| [Name] | [Model] | [Price] | [What they lead with] |
+
+Positioning options:
+- **Premium:** Price 20–40% above market. Justify with enterprise features, support, or brand.
+- **Parity:** Match the market leader. Win on product or distribution.
+- **Value:** Price below market. Win on volume. Dangerous without strong unit economics.
+
+---
+
+## Output Format
+
+### Pricing Strategy Recommendation — [Product] — [Date]
+
+**Current State:** [What pricing exists today, if any]
+**Problem to Solve:** [Why pricing is being reviewed]
+
+**Recommended Pricing Model:** [Model name + rationale]
+
+**Value Metric:** [The single unit that scales with customer value — e.g., "active users", "API calls", "documents processed"]
+
+**Proposed Tiers:**
+
+[Table using 3-tier structure above]
+
+**Free-to-Paid Upgrade Trigger:** [Specific moment or threshold that creates natural upgrade pressure]
+
+**Competitive Position:** [Premium / Parity / Value + reasoning]
+
+**Pricing Change Rollout (if applicable):**
+- Grandfathering: [Yes / No — recommendation and rationale]
+- Communication plan: [How to tell customers + timing]
+- Rollback plan: [Under what conditions you'd revert]
+
+**Risks:**
+- [Risk] → Mitigation: [Action]
+
+**Metrics to Monitor Post-Change:**
+- Conversion rate (free to paid)
+- Churn rate by tier
+- Average revenue per user (ARPU)
+- Expansion revenue
+
+---
+
+## Guidelines
+
+- Never price based on cost — price based on value delivered to the customer
+- Always A/B test price changes where possible; use geographic holdouts if A/B isn't feasible
+- Recommend annual pricing with 15–20% discount — improves cash flow and reduces churn
+- If enterprise pricing is "contact us", recommend adding a price floor to qualify inbound