New 15 more skills
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name: product-launch-checklist
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description: Generates comprehensive pre-launch, launch day, and post-launch checklists for product releases. Use when preparing for a product launch, feature release, or major update. Triggers on "launch checklist", "pre-launch", "launch day", "release checklist", "ship checklist", "go-live checklist".
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# Product Launch Checklist Skill
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Never launch without checking everything. Generate a complete, role-assigned checklist covering pre-launch readiness, launch day execution, and post-launch monitoring.
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## How to Use This Skill
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Provide:
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- Launch name and date
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- Launch tier (1 = major, 2 = feature, 3 = incremental)
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- Team members and their roles
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The skill generates a tiered checklist. Tier 3 launches use only the Essentials section. Tier 2 adds Marketing & Comms. Tier 1 uses all sections.
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## Output Format
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### Launch Checklist — [Feature/Product Name] — Target Date: [Date]
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**Launch Tier:** [1 / 2 / 3]
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**Launch Owner:** [PM Name]
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**Engineering Lead:** [Name]
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**Go/No-Go Decision By:** [Date and time — typically 24 hours before launch]
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---
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### 🔧 PRE-LAUNCH — Engineering & Product (T-2 weeks)
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- [ ] Feature flag created and tested in staging
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- [ ] All acceptance criteria signed off by PM
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- [ ] Code reviewed and merged to main
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- [ ] QA sign-off completed (regression + new feature)
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- [ ] Performance testing completed (load, latency)
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- [ ] Security review completed (if data or auth changes)
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- [ ] Rollback procedure documented and tested
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- [ ] Monitoring and alerting configured
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- [ ] Error logging in place with correct severity levels
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- [ ] Database migrations tested on staging with production data volume
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### 📢 PRE-LAUNCH — Marketing & Comms (T-1 week)
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- [ ] Blog post written, reviewed, and scheduled
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- [ ] In-app announcement or tooltip configured
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- [ ] Email campaign drafted and QA'd
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- [ ] Social media posts drafted and scheduled
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- [ ] Landing page or feature page live in staging
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- [ ] Press outreach sent (Tier 1 only)
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- [ ] Product Hunt / community posts prepared (Tier 1 only)
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### 🎓 PRE-LAUNCH — Sales & Support (T-1 week)
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- [ ] Sales enablement one-pager completed
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- [ ] FAQ document shared with sales and support teams
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- [ ] Help centre articles written and published
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- [ ] Support team demo / training completed
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- [ ] Customer success team briefed on top accounts
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- [ ] Pricing updated (if applicable)
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- [ ] Contracts / ToS updated (if applicable)
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### 📊 PRE-LAUNCH — Analytics (T-1 week)
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- [ ] Analytics events firing correctly in staging
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- [ ] Dashboard configured for launch metrics
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- [ ] Baseline metrics documented
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- [ ] Success criteria documented and shared with team
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- [ ] A/B test configured (if applicable)
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---
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### ✅ GO / NO-GO DECISION — T-24 hours
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| Criteria | Status | Owner |
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|---|---|---|
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| All critical bugs resolved | 🟢 / 🔴 | Eng Lead |
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| QA sign-off complete | 🟢 / 🔴 | QA |
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| Rollback tested | 🟢 / 🔴 | Eng Lead |
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| Help centre articles live | 🟢 / 🔴 | Support |
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| Monitoring active | 🟢 / 🔴 | Eng Lead |
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| PM sign-off | 🟢 / 🔴 | PM |
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**Go / No-Go Decision:** [GO / NO-GO]
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**Decision Owner:** [PM + Eng Lead jointly]
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---
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### 🚀 LAUNCH DAY
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- [ ] Feature flag enabled for [X%] of users (start low — 5–10%)
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- [ ] Launch confirmed in team Slack/channel
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- [ ] Metrics dashboard open and being monitored
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- [ ] Error rate checked at T+15 min, T+1 hr, T+4 hr
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- [ ] Blog post published / email sent
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- [ ] Social posts live
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- [ ] Support team on standby for first 4 hours
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- [ ] PM available and reachable all day
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- [ ] Feature flag expanded to 50% if T+2hr checks pass
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- [ ] Feature flag expanded to 100% if T+4hr checks pass
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---
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### 📈 POST-LAUNCH (D+7, D+30)
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- [ ] D+7 metrics review: adoption, errors, support tickets
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- [ ] D+7 customer feedback synthesised
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- [ ] Retrospective scheduled
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- [ ] Learnings documented
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- [ ] D+30 success metrics reviewed against targets
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- [ ] Feature flag removed from codebase (clean up)
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- [ ] Follow-up features added to backlog based on feedback
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---
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## Guidelines
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- The Go/No-Go decision must have a named owner — "the team" is not an owner
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- Never launch on a Friday unless you have weekend engineering coverage
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- Recommend starting all launches at <10% traffic — even for simple features
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- Document rollback time: "We can revert this in X minutes" should be known before launch
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