feat: add Social Media profession — 5 new skills, pm-social bundle, v13.0.0
New profession: Social Media (Skills 151–155) Skills added: - social-media-audit: Scored platform audit with competitive benchmarking and prioritised action plan - influencer-brief: Complete creator partnership brief with deliverables, approval workflow, and commercial terms - community-management-playbook: Response frameworks, moderation rules, escalation tiers, and DM templates - social-ad-campaign: Full-funnel paid social plan with ad copy for every format and A/B testing plan - viral-content-framework: 6 hook formulas, 5 content structures, platform playbooks, and content testing system Changes: - Added plugins/pm-social/ bundle with all 5 skills - Updated .claude-plugin/marketplace.json to v13.0.0 (155 skills, 17 professions, 24 bundles) - Updated README.md: title, badges, description, What's New section, All Skills table, plugin bundle list https://claude.ai/code/session_01E4bTUWxx4Zo5rsFpad5X5B
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Mohit Aggarwal
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# 🧠 PM Claude Skills — 150 Skills for Every Profession
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# 🧠 PM Claude Skills — 155 Skills for Every Profession
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[](https://github.com/mohitagw15856/pm-claude-skills/stargazers)
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[](https://github.com/mohitagw15856/pm-claude-skills)
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[](https://github.com/mohitagw15856/pm-claude-skills/releases)
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[](https://github.com/mohitagw15856/pm-claude-skills)
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[](https://github.com/mohitagw15856/pm-claude-skills/releases)
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[](https://github.com/mohitagw15856/pm-claude-skills#-quick-install-2-minutes)
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[](LICENSE)
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[](https://github.com/sponsors/mohitagw15856)
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> **PM stands for Professional, not just Product Management.**
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> 150 Claude Skills + 4 agent templates across 16 professions. Built by a PM, used by everyone.
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> 155 Claude Skills + 4 agent templates across 24 bundles covering 17 professions. Built by a PM, used by everyone.
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A community-built library of Claude Skills for professionals across every field — product management, engineering, customer success, marketing, design, legal, finance, HR, sales, operations, research, and more. Each skill is a structured SKILL.md file that teaches Claude how to produce professional-grade outputs for your specific workflows.
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A community-built library of Claude Skills for professionals across every field — product management, engineering, customer success, marketing, social media, design, legal, finance, HR, sales, operations, research, and more. Each skill is a structured SKILL.md file that teaches Claude how to produce professional-grade outputs for your specific workflows.
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**🆕 Latest release (v12.0.0):** 150-skill milestone — 15 new skills across 10 bundles. From cohort analysis and data pipeline specs to renewal playbooks, team health checks, RACI matrices, social media strategy, and an AI ethics review framework.
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**🆕 Latest release (v13.0.0):** Social Media profession added — 5 new skills for social media managers, content creators, and growth marketers. Audit your social presence, brief influencer partnerships, manage communities at scale, plan paid social campaigns, and build a viral content system.
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---
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## 🚀 Quick Install (2 minutes)
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@@ -49,6 +49,8 @@ claude plugin install pm-cross@pm-claude-skills # Cross-profession
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claude plugin install pm-figma@pm-claude-skills # Figma
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claude plugin install pm-social@pm-claude-skills # Social Media 🆕
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Or clone and symlink for auto-updates:
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@@ -74,7 +76,7 @@ ln -s ~/pm-claude-skills/skills/* ~/.claude/skills/
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On May 5, 2026, Anthropic [released their first agent templates](https://www.anthropic.com/news/finance-agents) — pre-packaged Claude agents that combine **skills, connectors, and subagents** into ready-to-run workflows for financial services.
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This library is the largest open-source collection of professional skills available — covering 15 professions beyond financial services. **The 150 skills here are the building blocks for agent templates outside of finance.**
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This library is the largest open-source collection of professional skills available — covering 16 professions beyond financial services. **The 155 skills here are the building blocks for agent templates outside of finance.**
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### What is an agent template?
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More templates will follow. If you want to contribute one, see the [template contribution guide](./templates/CONTRIBUTING.md).
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---
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## 🆕 What's New in v13.0.0 — Social Media Profession
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**5 new skills — a complete Social Media profession bundle:**
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| Skill | Bundle | What It Does |
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|---|---|---|
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| **Social Media Audit** 🆕 | pm-social | Scored audit across all platforms — profile completeness, content performance, competitive benchmarking, and a prioritised action plan |
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| **Influencer Brief** 🆕 | pm-social | Complete creator partnership brief with deliverables, creative guidelines, approval workflow, commercial terms, and campaign measurement |
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| **Community Management Playbook** 🆕 | pm-social | Response frameworks, moderation rules, escalation tiers, DM templates, tone-of-voice guidance, and community health metrics |
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| **Social Ad Campaign** 🆕 | pm-social | Full-funnel paid social campaign plan with audience targeting, ad set architecture, copy for every format (video, static, carousel, lead gen), budget allocation, and A/B testing plan |
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| **Viral Content Framework** 🆕 | pm-social | Psychology of sharing, 6 proven hook formulas, 5 content structures, platform-specific playbooks for LinkedIn/TikTok/Instagram/X/YouTube, and a repeatable content testing system |
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The library now includes **155 skills** across **17 professions** + 4 working agent templates.
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Install the new bundle:
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claude plugin install pm-social@pm-claude-skills
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---
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## 🆕 What's New in v12.0.0 — 150 Skills Milestone
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@@ -258,7 +281,7 @@ This repo was built alongside a published article series. Read the full story:
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---
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## 🗂️ All 150 Skills
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## 🗂️ All 155 Skills
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### 🛠️ Product Management (Skills 1–37)
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**Bundles:** `pm-essentials` · `pm-discovery` · `pm-planning` · `pm-delivery` · `pm-analytics` · `pm-strategy` · `pm-advanced` · `pm-rituals`
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@@ -532,9 +555,28 @@ claude plugin install pm-figma@pm-claude-skills
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---
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### 📱 Social Media (Skills 151–155)
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**Bundle:** `pm-social`
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> Install:
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```
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claude plugin install pm-social@pm-claude-skills
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```
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| # | Skill | Folder | What It Does |
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|---|---|---|---|
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| 151 | **Social Media Audit** 🆕 | `skills/social-media-audit/` | Scored audit across all platforms — profile completeness, content performance, competitive benchmarking, and a prioritised action plan with 30-day quick wins |
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| 152 | **Influencer Brief** 🆕 | `skills/influencer-brief/` | Complete creator partnership brief with deliverables spec, creative guidelines, key messages, approval workflow, commercial terms, and campaign measurement |
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| 153 | **Community Management Playbook** 🆕 | `skills/community-management-playbook/` | Response frameworks, moderation rules, escalation tiers, DM templates, tone-of-voice guidance, platform-specific notes, and community health metrics |
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| 154 | **Social Ad Campaign** 🆕 | `skills/social-ad-campaign/` | Full-funnel paid social plan with audience targeting, ad set architecture, copy for every format (video, static, carousel, lead gen), budget allocation, bidding strategy, and A/B testing plan |
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| 155 | **Viral Content Framework** 🆕 | `skills/viral-content-framework/` | Psychology of sharing, 6 proven hook formulas, 5 content structures, platform-specific playbooks for LinkedIn/TikTok/Instagram/X/YouTube, and a repeatable content testing system |
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---
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## ❤️ Sponsor This Work
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Building and maintaining 150 skills across 23 bundles takes real time — testing skills against new model releases, building new ones from community requests, writing the article series, and keeping documentation current.
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Building and maintaining 155 skills across 24 bundles takes real time — testing skills against new model releases, building new ones from community requests, writing the article series, and keeping documentation current.
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If these skills save you time at work, consider sponsoring:
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@@ -625,7 +667,7 @@ claude plugin install pm-gtm@pm-claude-skills
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claude plugin install pm-engineering@pm-claude-skills # Engineering (35 skills)
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claude plugin install pm-cs@pm-claude-skills # Customer Success (4 skills) 🆕
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claude plugin install pm-cs@pm-claude-skills # Customer Success
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claude plugin install pm-data@pm-claude-skills
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@@ -651,6 +693,8 @@ claude plugin install pm-cross@pm-claude-skills
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claude plugin install pm-figma@pm-claude-skills
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claude plugin install pm-social@pm-claude-skills # Social Media 🆕
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---
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## 🤖 Companion Repository — ChatGPT Custom GPTs
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@@ -665,7 +709,7 @@ Read the full breakdown: [Part 12 — I Built the Same Skills Library for ChatGP
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## 🛠️ Custom Skills for Your Team
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The 114 skills in this library are built for general professional workflows. But the most powerful version of Claude Skills is one built specifically for *your* team — your templates, your terminology, your processes, your quality standards.
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The 155 skills in this library are built for general professional workflows. But the most powerful version of Claude Skills is one built specifically for *your* team — your templates, your terminology, your processes, your quality standards.
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**What custom skills look like in practice:**
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