feat: 100 skills milestone — 7 new skills + quality improvements across all 93
New skills added: - teaching-lesson-plan: structured lesson plans for any subject/audience/setting - seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline - media-pitch: story-first journalist pitches with angle development framework - change-management-plan: stakeholder analysis, comms strategy, adoption metrics - workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves - sales-forecasting-model: pipeline model, scenario analysis, assumption log - tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs Quality improvements across all 93 existing skills: - Standardised description format: "Verb the thing. Use when X. Produces Y." - Added Required Inputs section to all skills missing it (prompts for missing info) - Added Quality Checks section to all skills missing it (specific, not generic) - Fixed broken multiline YAML descriptions - Removed non-standard frontmatter keys (tool_integration, metadata blocks) README updated to v6.0.0 with 100-skill count, new skill tables, and article series Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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---
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name: retention-analysis
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description: Structures retention analysis, churn investigations, and engagement deep-dives for product teams. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Triggers on "retention analysis", "churn", "DAU/MAU", "user retention", "why are users leaving".
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description: "Structure a retention analysis, churn investigation, or engagement deep-dive for any product team. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Produces a retention snapshot with root cause hypotheses, aha-moment correlation, and prioritised interventions."
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---
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# Retention Analysis Skill
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@@ -108,6 +108,24 @@ Users who [specific action] in first [N] days retain at [X%] vs [Y%] for those w
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---
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## Required Inputs
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Ask the user for these if not provided:
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- **Product and business model** (SaaS / consumer app / marketplace / other)
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- **Current retention metrics** (D1, D7, D30 if available)
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- **Segment to analyse** (all users / paid / free / a specific cohort)
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- **Key question to answer** (why is retention dropping? what drives retention?)
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- **Available data** (analytics events, churn surveys, interview notes)
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## Quality Checks
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- [ ] Retention curve shape is diagnosed (flattening vs trending to zero = PMF vs onboarding)
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- [ ] Cohorts are segmented before analysis (not all users lumped together)
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- [ ] "Aha moment" correlation is identified or flagged as unknown
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- [ ] Interventions are specific (not "improve onboarding")
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- [ ] Churned user interviews are recommended (not just data analysis)
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- [ ] Monitoring plan includes an alert threshold
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## Guidelines
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- Never recommend "improve onboarding" without specifying *what* to change and *why*
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