docs: add first-timer front-door section, hero five, and launch kit

- Add a '👋 New here? Start in 30 seconds' section: problem-solution hook
  plus a 'hero five' table (give-it / get-back) linking the strongest skills
- Add docs/launch-posts.md: ready-to-post copy for HN, Product Hunt, X,
  Reddit, and LinkedIn, plus an ongoing distribution checklist

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

README.md

@@ -37,6 +37,26 @@ A community-built library of professional skills for every field — product man
 
 ---
 
+## 👋 New here? Start in 30 seconds
+
+**The problem:** Ask any AI for a PRD, an exec update, or a launch plan and you get *generic* — plausible-sounding filler you still have to rewrite from scratch. The model doesn't know what "good" actually looks like for professional work.
+
+**What this fixes:** Each skill is a battle-tested `SKILL.md` that teaches the AI the real structure, rigour, and judgement a senior professional uses — so the first draft is one you can *ship*, not one you have to redo.
+
+**Try these 5 first** — no install needed, run them right in the [live Playground](https://mohitagw15856.github.io/pm-claude-skills/):
+
+| Skill | Give it… | Get back… |
+|-------|----------|-----------|
+| 📊 [Executive Update](skills/executive-update) | messy progress notes | a tight 250-word briefing for your CEO or board |
+| 📋 [PRD Template](skills/prd-template) | a vague feature idea | a structured PRD with scope, success metrics & risks |
+| 🎯 [RICE Prioritisation](skills/rice-prioritisation) | a pile of backlog ideas | a ranked, defensible priority list |
+| 🔭 [Competitor Teardown](skills/competitor-teardown) | "what are rivals up to?" | a positioning map, feature gaps & strategy |
+| 📝 [Meeting Notes](skills/meeting-notes) | a raw transcript | decisions, owners & next steps |
+
+→ Like what you see? [**Install in 2 minutes**](#-quick-install-2-minutes) · [browse all 174 skills](#️-all-174-skills) · [**⭐ star the repo**](https://github.com/mohitagw15856/pm-claude-skills/stargazers) so others find it.
+
+---
+
 ## 🔄 One library, the whole professional workflow
 
 These 174 skills aren't a random catalog — they cover the **full arc of professional work**, end to end. Wherever you are in the loop, there's a skill for it:
@@ -65,6 +85,7 @@ These 174 skills aren't a random catalog — they cover the **full arc of profes
 
 ## Contents
 
+- [👋 New here? Start in 30 seconds](#-new-here-start-in-30-seconds)
 - [🔄 One library, the whole professional workflow](#-one-library-the-whole-professional-workflow)
 - [🚀 Quick Install](#-quick-install-2-minutes)
 - [🔌 Works With — Cross-Tool Compatibility](#-works-with--cross-tool-compatibility)

docs/launch-posts.md

@@ -0,0 +1,137 @@
+# Launch kit — ready-to-post copy
+
+Distribution is the single biggest lever for stars (the repo is already strong). Below
+is plug-and-play copy for each channel. Lead with the **demo GIF** and the **live
+Playground** — they're your best assets. Post mid-week, morning US time.
+
+Key links:
+- Repo: https://github.com/mohitagw15856/pm-claude-skills
+- Live Playground: https://mohitagw15856.github.io/pm-claude-skills/
+- Demo GIF: `web/docs-assets/playground-demo.gif`
+
+---
+
+## 1. Hacker News — Show HN
+
+**Title** (keep it factual, no hype — HN punishes marketing speak):
+> Show HN: 174 open-source AI "skills" that make Claude/ChatGPT produce real work
+
+**Body:**
+> I'm a PM, and I kept hitting the same wall: ask any AI for a PRD, an exec update, or
+> a launch plan and you get generic filler you have to rewrite. The model doesn't know
+> what "good" looks like for professional work.
+>
+> So I built a library of structured `SKILL.md` files — each one teaches the AI the
+> actual structure, rigour, and judgement a senior professional uses. There are 174 now,
+> spanning PM, engineering, design, data, legal, finance, HR, sales, marketing and more.
+>
+> They run natively in Claude Code, and ship as copy-paste prompts for ChatGPT and Gemini.
+> There's a browser Playground where you can run any skill with your own API key — no
+> install: [link]
+>
+> It's MIT-licensed. The skills are small and meant to be forked and adapted. Feedback
+> and PRs welcome — especially on which skills are weakest.
+
+*Reply fast to every comment for the first 2 hours; that drives ranking.*
+
+---
+
+## 2. Product Hunt
+
+**Name:** PM Skills — 174 AI agent skills for every profession
+**Tagline:** Turn any AI into a senior PM, engineer, or analyst
+**Description:**
+> 174 open-source skills that teach Claude, ChatGPT, and Gemini to produce
+> professional-grade work — PRDs, exec updates, roadmaps, postmortems, contracts and
+> more. One source, every AI tool. Try any skill in the browser, no install.
+
+**First comment (maker):**
+> Hey PH 👋 I'm Mohit. I built this because AI gives you *plausible* professional docs
+> that are 80% there and 100% generic. Each skill encodes how a senior pro actually
+> structures the work, so the first draft is shippable. Free, MIT, and there's a live
+> Playground so you can try one in 30 seconds: [link]. Would love to know which skill
+> you'd want next.
+
+---
+
+## 3. X / Twitter thread
+
+**1/**
+> Ask AI for a PRD and you get generic filler you rewrite anyway.
+>
+> So I built 174 open-source "skills" that teach Claude/ChatGPT/Gemini how senior pros
+> actually work.
+>
+> Free. MIT. Try any in your browser 👇
+> [attach demo GIF]
+
+**2/**
+> Each skill is a structured SKILL.md — the real framework behind a PRD, exec update,
+> RICE prioritisation, competitor teardown, postmortem, etc.
+>
+> Not a prompt. A repeatable recipe for "good."
+
+**3/**
+> Covers 18 professions: PM, engineering, design, data, legal, finance, HR, sales,
+> marketing, research, ops…
+>
+> One library, the whole arc of professional work:
+> Discover → Decide → Build → Ship → Measure → Communicate.
+
+**4/**
+> Runs natively in Claude Code (`/plugin marketplace add mohitagw15856/pm-claude-skills`),
+> and exports as copy-paste prompts for ChatGPT + Gemini.
+
+**5/**
+> Try one right now — no install, runs in the browser with your own key:
+> [Playground link]
+>
+> ⭐ If it's useful, star the repo so others find it: [repo link]
+
+---
+
+## 4. Reddit (r/ClaudeAI, r/ChatGPTCoding, r/ProductManagement)
+
+**Title:** I open-sourced 174 AI "skills" that make Claude/ChatGPT produce real professional work (PRDs, exec updates, etc.)
+
+**Body:**
+> Sharing a free project I've been building. Ask AI for professional docs and you get
+> something generic you have to redo. These are 174 structured `SKILL.md` files that
+> teach the model the actual structure and judgement behind the work — PRDs, roadmaps,
+> postmortems, competitor teardowns, contracts, and more across 18 professions.
+>
+> Runs in Claude Code, and there's a browser Playground to try any skill instantly with
+> your own key (no install). MIT-licensed, PRs welcome.
+>
+> Repo: [link] · Playground: [link]
+>
+> What skill would you want that isn't there yet?
+
+*Read each sub's self-promo rules first; lead with value, not the ask.*
+
+---
+
+## 5. LinkedIn
+
+> AI gives you professional docs that are 80% there and 100% generic.
+>
+> I spent months encoding how senior pros *actually* do the work — PRDs, exec updates,
+> prioritisation, launch plans — into 174 open-source AI skills. They make Claude,
+> ChatGPT, and Gemini produce a first draft you can ship, not redo.
+>
+> Free, MIT-licensed, and there's a browser playground to try any of them in 30 seconds.
+>
+> Link in comments 👇 What would you want it to write for you?
+
+*(Put the link in the first comment — LinkedIn suppresses posts with outbound links in the body.)*
+
+---
+
+## 6. Ongoing distribution checklist
+
+- [ ] Submit to the [skills.sh](https://skills.sh) / Claude skills directories and any "awesome-claude" lists
+- [ ] Add a `topics` set on the GitHub repo (claude, claude-code, ai-agents, prompt-engineering, productivity)
+- [ ] Pin a "⭐ Star if useful" issue / discussion
+- [ ] Ask the first 20 users directly for a star + feedback
+- [ ] Repost the demo GIF monthly with a different featured skill
+- [ ] Write one deep-dive blog post per flagship skill (SEO long tail)