pm-claude-skills/exports/cursor/pm-cs/customer-success-plan/customer-success-plan.mdc

---
description: "Build a joint customer success plan for a specific account. Use when asked to create a success plan, joint success plan, mutual action plan, or customer onboarding plan. Produces a structured success plan with business goals, milestones, success metrics, ownership, and a 90-180 day roadmap."
globs:
alwaysApply: false
---

# Customer Success Plan Skill

This skill produces a joint customer success plan — a living document shared between the CSM and the customer that aligns on outcomes, milestones, and mutual commitments. Output is ready to co-author with the customer in a kickoff call or QBR.

## Required Inputs

Ask the user for these if not provided:
- **Account name** and industry
- **Product / plan purchased**
- **Key stakeholders** — customer champion and economic buyer
- **Customer's stated business goals** — why did they buy? What problem are they solving?
- **Contract term and renewal date**
- **Current onboarding stage** (new customer / expanding / post-QBR / pre-renewal)
- **Seats / licenses / usage purchased**
- **Any known risks** — adoption gaps, champion uncertainty, competing priorities

## Output Structure

---

# Customer Success Plan: [Account Name]

**Product:** [Product name / plan tier]
**Contract term:** [Start date → Renewal date]
**CSM:** [Name]
**Customer champion:** [Name, Title]
**Customer executive sponsor:** [Name, Title — if known]
**Last updated:** [Date]
**Status:** [Active / Under review / Completed]

---

## 1. Partnership Objectives

> *What does success look like for [Account Name] at contract end?*

[Write 2–3 sentences describing the customer's core objective in plain English — what they are trying to achieve in their business, not what features they are using.]

**Primary business goal:** [e.g. Reduce time-to-hire by 30% across engineering teams]
**Secondary goal:** [e.g. Consolidate three legacy tools into one platform, saving £X/year]
**Success statement (customer's words):** "[Direct quote from champion about what success looks like — ask for this in kickoff]"

---

## 2. Success Metrics

Define how both parties will measure success. Agreed in the kickoff call and tracked in QBRs.

| Metric | Baseline (today) | Target | By when | Data source |
|---|---|---|---|---|
| [e.g. Seat utilisation] | [X%] | [≥ 80%] | [Month 3] | [Product analytics] |
| [e.g. Time to hire] | [X days] | [< Y days] | [Month 6] | [Customer's ATS] |
| [e.g. Reports produced/month] | [X] | [≥ Y] | [Month 3] | [Product analytics] |
| [e.g. NPS] | [X] | [≥ 8] | [Month 6] | [Quarterly survey] |

**Leading indicators** (early signs the plan is on track):
- [e.g. 5+ users log in within the first 2 weeks]
- [e.g. First workflow automated within 30 days]
- [e.g. Champion presents the tool to their team by end of Month 1]

---

## 3. Milestone Roadmap

Break the success journey into phases with clear milestones and owners:

### Phase 1: Onboard (Month 1)

| Milestone | Owner | Due date | Status |
|---|---|---|---|
| Admin setup complete (SSO, permissions, data integration) | [IT contact] | [Date] | [ ] |
| All purchased seats activated and users invited | [Champion] | [Date] | [ ] |
| Core workflow [X] configured and tested | [CSM + Champion] | [Date] | [ ] |
| First training session delivered (all teams) | [CSM] | [Date] | [ ] |
| Kickoff call completed and success plan co-signed | [CSM + Champion] | [Date] | [ ] |

### Phase 2: Adopt (Months 2–3)

| Milestone | Owner | Due date | Status |
|---|---|---|---|
| [Core feature] in active daily use by ≥ X users | [Champion] | [Date] | [ ] |
| First business outcome achieved and documented | [Champion + CSM] | [Date] | [ ] |
| 30-day check-in completed | [CSM] | [Date] | [ ] |
| [Power user workflow] enabled for advanced users | [CSM] | [Date] | [ ] |

### Phase 3: Value (Months 4–6)

| Milestone | Owner | Due date | Status |
|---|---|---|---|
| QBR 1 delivered — ROI evidence presented | [CSM + AE] | [Date] | [ ] |
| Success metric [X] hit target | [Champion] | [Date] | [ ] |
| Expansion use case identified and introduced | [AE] | [Date] | [ ] |
| Reference call or case study agreed | [Champion] | [Date] | [ ] |

### Phase 4: Renew & Expand (Months 7–12)

| Milestone | Owner | Due date | Status |
|---|---|---|---|
| QBR 2 delivered — renewal conversation started | [CSM + AE] | [Date] | [ ] |
| Renewal proposal sent | [AE] | [Date] | [ ] |
| Expansion or flat renewal signed | [AE] | [Date] | [ ] |

---

## 4. Mutual Commitments

Success plans work when both parties commit. Document what each side will do:

**[Vendor] commits to:**
- Dedicated CSM available [X days/week / by email within 24 hours]
- Monthly [call / check-in / async update] with champion
- QBR every [90 days] with executive summary and ROI report
- Priority support for [Account] — response SLA of [X hours] for P1 issues
- Roadmap preview for relevant upcoming features
- [Any other specific commitment made in sales cycle]

**[Account Name] commits to:**
- Champion available for [30-min monthly] check-in
- Users complete onboarding training by [date]
- Feedback on product experience shared monthly (async or sync)
- Executive sponsor participates in QBR 1 and renewal discussion
- Provide outcome data to CSM quarterly for ROI tracking

---

## 5. Stakeholder Engagement Plan

| Stakeholder | Role | Engagement frequency | Format | Owner |
|---|---|---|---|---|
| [Champion] | Day-to-day owner | Weekly (async) + Monthly (call) | Slack / Email + Zoom | CSM |
| [Economic buyer] | Budget holder | Quarterly | QBR (in-person or video) | CSM + AE |
| [IT contact] | Integration owner | As needed | Email | CSM |
| [End users] | Active users | Training only | Group session | CSM |

---

## 6. Risk & Mitigation

| Risk | Likelihood | Impact | Mitigation plan |
|---|---|---|---|
| Low adoption in first 30 days | [M] | [H] | CSM hosts live onboarding; champion sends internal comms day 1 |
| Champion changes role | [L] | [H] | Multi-thread: introduce CSM to 2 additional stakeholders by Month 2 |
| Budget pressure at renewal | [M] | [H] | Build ROI case monthly; document value continuously |
| Competing priorities delay rollout | [H] | [M] | Agree minimum viable adoption path with champion; don't require perfection to declare value |

---

## 7. Communication Plan

| Communication | Audience | Frequency | Format | Owner |
|---|---|---|---|---|
| Health update | Champion | Monthly | Email summary (3 bullets: what's good, what needs attention, one ask) | CSM |
| QBR | Champion + Exec | Quarterly | 45-min video call with slide deck | CSM + AE |
| Product updates | Champion | As released | Release notes email | CSM |
| Support status | Champion | When open tickets exist | Email / Slack | Support + CSM |

---

## 8. Escalation Path

If the success plan falls off track:

| Trigger | Action | Owner | Timeline |
|---|---|---|---|
| Health drops to Amber | Internal review + champion call within 5 days | CSM | Immediate |
| Health drops to Red | CS leadership + AE looped in; escalation brief drafted | CS Manager | Within 24 hours |
| Champion is unresponsive for >10 days | AE attempts exec sponsor contact | AE | After CSM attempt fails |
| Adoption <40% at Month 3 | Emergency enablement session + revised milestone plan | CSM | Within 1 week of flag |

---

## Quality Checks

- [ ] Success metrics are the customer's metrics — not just product usage metrics
- [ ] Milestones have specific owners and due dates — not "TBD"
- [ ] Mutual commitments section is genuinely mutual — not just what the vendor will do
- [ ] Risk register includes champion departure and low adoption
- [ ] Plan is written to be shared with the customer — no internal-only commentary in this document
- [ ] Executive sponsor is identified and has an engagement role

## Anti-Patterns

- [ ] Do not define success metrics that the vendor controls — metrics must reflect the customer's business outcomes
- [ ] Do not set milestone dates without customer confirmation — unilateral timelines undermine joint ownership
- [ ] Do not create a plan the customer hasn't agreed to — it must be mutual, not a CSM's internal plan
- [ ] Do not leave ownership fields blank or assigned to "CS team" — every action needs a named owner
- [ ] Do not confuse product adoption milestones with customer business outcomes — both are needed but are not the same

## Example Trigger Phrases

- "Build a success plan for [Account Name] who just signed"
- "Create a joint success plan for our new enterprise customer"
- "Write a 6-month customer success roadmap for [Company]"
- "I need a mutual action plan for our QBR with [Account]"
- "Generate a customer success plan for an at-risk account"