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pm-claude-skills/skills/account-plan/SKILL.md
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mohitagw15856 f3b9d008fe feat: 100 skills milestone — 7 new skills + quality improvements across all 93
New skills added:
- teaching-lesson-plan: structured lesson plans for any subject/audience/setting
- seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline
- media-pitch: story-first journalist pitches with angle development framework
- change-management-plan: stakeholder analysis, comms strategy, adoption metrics
- workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves
- sales-forecasting-model: pipeline model, scenario analysis, assumption log
- tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs

Quality improvements across all 93 existing skills:
- Standardised description format: "Verb the thing. Use when X. Produces Y."
- Added Required Inputs section to all skills missing it (prompts for missing info)
- Added Quality Checks section to all skills missing it (specific, not generic)
- Fixed broken multiline YAML descriptions
- Removed non-standard frontmatter keys (tool_integration, metadata blocks)

README updated to v6.0.0 with 100-skill count, new skill tables, and article series

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-04-20 20:52:31 +01:00

2.8 KiB

name, description
name description
account-plan Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.

Account Plan Skill

Produces a structured account plan — the document that separates account managers who grow accounts from those who just service them.

Required Inputs

  • Account name
  • Current ARR / revenue
  • Contract renewal date
  • Key contacts (names, roles, relationship strength)
  • Products/services currently in use
  • Known opportunities or expansion areas
  • Known risks
  • Planning horizon (6 / 12 / 24 months)

Output Structure


Account Plan: [Account Name]

Account Manager: [Name] | Period: [Date range]


Account Snapshot

Metric Current Target (EOY)
ARR / Revenue £[amount] £[target]
NPS / Health score [Score] [Target]
Products in use [List] [Expansion targets]
Renewal date [Date]
Risk level Low / Medium / High

Relationship Map

Name Title Influence Relationship Notes
[Name] [Role] Decision maker / Influencer / User Strong / Neutral / Weak [Insight]

Relationship gaps: [Who we do not have access to that we should] Executive sponsor: [Do we have one? If not — who could become one?]


Why They Stay (Retention Anchors)

[2-3 specific reasons this account renews. If the list is short, that is the risk signal.]


Growth Opportunities

Opportunity Product Est. Value Timeline Next Action
[Opportunity] [Product] £[value] [Q/Year] [Specific action]

Whitespace: What products do we have that this account does not use, and why?


Risks and Mitigation

Risk Likelihood Impact Mitigation Owner
[Risk] H/M/L H/M/L [Action] [Name]

90-Day Action Plan

Action Why Owner Due
[Specific action] [Why it matters] [Name] [Date]

Next QBR / EBR: [Date — if no EBR cadence, flag as a risk]


Success Criteria

At end of [period]:

  • Renewed at or above current ARR
  • [Expansion opportunity] progressed to [stage]
  • Health score moved from [current] to [target]

Quality Checks

  • Relationship map identifies decision-makers, influencers, and any relationship gaps
  • Risks all have mitigation actions and named owners
  • Growth opportunities include estimated value (even roughly)
  • 90-day actions are specific (not "have a call" — what call, with whom, to achieve what)
  • Success criteria are measurable at the end of the planning period