mohitagw15856
f3b9d008fe
New skills added: - teaching-lesson-plan: structured lesson plans for any subject/audience/setting - seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline - media-pitch: story-first journalist pitches with angle development framework - change-management-plan: stakeholder analysis, comms strategy, adoption metrics - workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves - sales-forecasting-model: pipeline model, scenario analysis, assumption log - tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs Quality improvements across all 93 existing skills: - Standardised description format: "Verb the thing. Use when X. Produces Y." - Added Required Inputs section to all skills missing it (prompts for missing info) - Added Quality Checks section to all skills missing it (specific, not generic) - Fixed broken multiline YAML descriptions - Removed non-standard frontmatter keys (tool_integration, metadata blocks) README updated to v6.0.0 with 100-skill count, new skill tables, and article series Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2.9 KiB
name, description
| name | description |
|---|---|
| press-release | Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists. |
Press Release Skill
Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.
Required Inputs
- The news (what is actually happening — be specific)
- Company name
- Date of announcement / embargo date
- Key quote (from which executive and approximately what they want to say)
- Why this matters (to the reader, not the company)
- Target media (trade / national / local / consumer / investor)
- Media contact details
Output Structure
FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]
[Headline — active verb, specific news, under 10 words]
[Subheadline — the so-what in one sentence, adds context not repetition]
[City, Date] — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.]
[Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?]
[Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.]
"[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]."
[Fourth paragraph: supporting detail — data, customer names with permission, additional context]
[Fifth paragraph optional: what happens next, when it goes live, what people can do]
ENDS
Notes to editors:
About [Company] [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.]
Media contact: [Name] | [Title] | [Email] | [Phone] | [Hours/timezone]
Headline Rules
- Active voice: "Company launches X" not "X is launched by Company"
- Specific: "raises 5M" not "secures significant investment"
- Under 10 words
- Never start with the company name — lead with the news
Journalist Test
Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone?
Quality Checks
- Headline uses active voice and is under 10 words
- First paragraph stands alone as the complete story
- Quote adds something the facts don't say (not a restatement)
- Boilerplate is factual, not promotional
- Embargo date and media contact are included
Example Trigger Phrases
- "Write a press release announcing [news]"
- "Draft a media statement about [event]"
- "We are launching [product] — write the press release"
- "Turn this announcement into a press release: [paste notes]"