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pm-claude-skills/examples/samples/prd-template.md
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Mohit 54f76456ab feat: workflow recipes, eval badges, one-click MCP, playground upgrades, sample gallery, skill-of-the-week
Signature features that turn breadth (174 skills) into a differentiated product:

- Workflow recipes: 5 cross-profession chains (workflows.json) that pass each
  output forward — slash commands (/ship-a-feature etc.), WORKFLOWS.md generated
  by scripts/build-workflows.mjs, README + MCP (list_workflows/get_workflow) wired
- Eval-backed quality: real per-skill scores from evals/results.json surfaced as
  badges in the playground and an honest README section (6 scored skills)
- One-click MCP: 'claude mcp add' install + workflow tools, works in any MCP client
- Playground: 'which skill?' recommender, with/without compare toggle, shareable
  ?skill= deep-links with prefilled inputs
- Sample-output gallery: hand-written examples for the hero five + generator
  (scripts/build-samples.mjs) + web/examples.html
- Skill-of-the-week: scheduled workflow + script that composes X/LinkedIn posts
  and posts to an optional webhook

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
2026-06-19 09:56:11 +01:00

1.9 KiB

skill, title, input, source
skill title input source
prd-template PRD Template Feature: in-app referral program so existing users invite colleagues and both get a credit. Target: activated B2B users. Goal: grow signups 15% in Q3. representative example (hand-written)

PRD — In-App Referral Program

Status: Draft · Owner: PM · Target release: Q3

Problem

Activated B2B users are our happiest segment, but we have no built-in way for them to bring colleagues in. Word-of-mouth happens off-platform and we capture none of it. Signup growth is flat at ~5%/qtr through paid channels alone.

Goals

  • Grow new signups +15% in Q3 via referrals.
  • Referral signups activate at ≥ the current baseline (don't trade quality for volume).

Non-goals

  • Public/affiliate program for non-customers (separate effort).
  • Cash payouts — credits only, this release.

User stories

  • As an activated user, I can invite a colleague by email or shareable link and see the reward I'll get.
  • As an invited colleague, I land on a page that explains the credit and makes signup one click.
  • As a referrer, I can see the status of my invites (sent / joined / credited).

Functional requirements

  1. Generate a unique referral link per user.
  2. Both referrer and referee receive a $X account credit when the referee activates (not just signs up).
  3. Referral dashboard: invites sent, joined, credit earned.
  4. Fraud guardrail: credit only on activation + payment-method-on-file.

Success metrics

Metric Baseline Target
New signups from referrals 0 15% of total Q3 signups
Referral → activation rate ≥ overall baseline
Referrals sent per active user ≥ 0.3

Open questions

  • Credit amount — what's the payback period at our LTV? (needs Finance)
  • Does "activation" or "first payment" trigger the credit? (affects fraud + cost)
  • Self-serve only, or also sales-assisted accounts?