pm-claude-skills/skills/content-calendar/SKILL.md

name, description

name	description
content-calendar	Generate a structured content calendar for any brand, product, or creator. Use when asked for a content plan, editorial calendar, social media schedule, or weekly/monthly content strategy. Produces a calendar with topics, formats, channels, and copy hooks.

Content Calendar Skill

This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns.

Required Inputs

Ask the user for these if not provided:

• Brand or product name
• Target audience (who are you trying to reach?)
• Primary content goal (awareness / lead gen / retention / thought leadership)
• Channels (e.g. LinkedIn, Instagram, newsletter, blog, X/Twitter)
• Cadence (daily / 3x per week / weekly / monthly)
• Timeframe (e.g. 4 weeks, Q2)
• Brand pillars or themes (optional — if not provided, derive 3 from the product description)

Output Structure

1. Content Pillars (if not provided)

Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories").

2. Calendar Table

Produce a weekly table for each week requested. Format:

Date	Pillar	Topic	Format	Channel	Opening Hook
Mon 7 Apr	Education	[Topic title]	Carousel / Article / Short video / Thread	LinkedIn	[First sentence or headline of the post]

Rules:

• Rotate through all pillars across the week — don't stack the same pillar on consecutive days
• Match format to channel norms (e.g. carousels for Instagram, long-form for LinkedIn, threads for X)
• Opening hooks must be specific and scroll-stopping — no generic openers like "Did you know..."
• Flag 1–2 posts per week as "High Priority" — these are the cornerstone pieces worth boosting or repurposing

3. Repurposing Map

For each "High Priority" post, add one repurposing suggestion — e.g. "Turn this LinkedIn article into a newsletter section" or "Clip this video for an Instagram Reel."

Quality Checks

• Every week has balanced pillar distribution
• No two consecutive posts have the same format on the same channel
• Opening hooks are specific (no generic openers)
• Formats match platform norms
• Repurposing map covers all High Priority posts

Anti-Patterns

• Do not fill the calendar with generic topic placeholders — every entry must have a specific, usable topic and hook
• Do not stack the same pillar or format on consecutive days — variety is required
• Do not produce opening hooks that start with "Did you know" or other cliché openers
• Do not ignore channel norms — formats must match the platform (no long-form threads for Instagram)
• Do not skip the repurposing map for High Priority posts

Example Trigger Phrases

• "Build me a 4-week content calendar for [brand]"
• "Create a social media plan for [product launch]"
• "Give me a monthly editorial calendar for my newsletter"
• "Plan my LinkedIn content for the next month"