513e1d3ce7
- Synced 97 existing skill SKILL.md files from skills/ to their plugin bundle copies - Added 7 new skills to plugin bundles: - seo-content-brief, media-pitch -> pm-gtm - tax-planning-checklist -> pm-finance - change-management-plan -> pm-hr - sales-forecasting-model -> pm-sales - workshop-facilitation-guide -> pm-operations - teaching-lesson-plan -> pm-cross Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2.9 KiB
2.9 KiB
name, description
| name | description |
|---|---|
| competitive-intelligence-monitor | Monitor competitor signals and surface strategic implications for your roadmap. Use when asked to monitor competitors, track the competitive landscape, produce a competitive briefing, or understand what has changed in the market this week or month. Produces a structured intelligence brief with high/medium/low priority signals, roadmap implications, and a strategic landscape summary. |
Competitive Intelligence Monitor Skill
Turn scattered competitor updates into structured weekly intelligence — not just "what they did" but "what changed since last week and what it means for us."
Required Inputs
Ask the user for these if not provided:
- Competitors to monitor (list of company names)
- Your current roadmap or strategic priorities (to assess relevance of signals)
- Previous brief or last run summary (for diff mode — what's new vs. last time)
- Time period (this week, this month)
Signal Categories to Monitor
- Product signals: New features, removals, UX changes, beta programmes
- Pricing signals: Changes to tiers, free limits, enterprise terms
- Hiring signals: Job postings revealing strategic bets
- Partnership signals: Integrations, acquisitions, ecosystem moves
- Messaging signals: Changes in positioning, audience, value proposition
Process
First Run (Full Report)
- For each competitor provided, scan all five signal categories
- Categorise each signal found
- Assess: reactive (responding to market) or proactive (setting direction)?
- Rate threat level: High / Medium / Low / Watch
- Connect each signal to a specific item on the provided roadmap
- Recommend response: Accelerate / Deprioritise / Monitor / Investigate
- Validate — Every High signal must have a specific recommended action and owner. "Monitor" is only acceptable for Low and Watch ratings.
Subsequent Runs (Diff Only)
- Compare current signals against previous run summary
- Output ONLY what is new or changed since last run
- Flag if a previously Low signal has escalated to High
- Keep output under 300 words — brevity is the point
Output Structure
Competitive Intelligence Brief — [Date]
New Since Last Run: [n signals]
🔴 High Priority
[Competitor]: [Signal] → [Implication] → [Recommended action + owner]
🟡 Watch
[Competitor]: [Signal] → [Why it matters now]
✅ No Change
[Competitors with no new signals this week]
This Week's Strategic Summary: [2 sentences max — what is the overall competitive landscape doing?]
Quality Checks
- Every High-priority signal has a specific response action and owner
- Signals are categorised (not just listed as "they did X")
- Roadmap connections are specific (not "generally relevant")
- Diff mode output is under 300 words
- Strategic summary describes the landscape trend, not just repeats individual signals