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pm-claude-skills/skills/ab-test-planner/SKILL.md
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mohitagw15856 f3b9d008fe feat: 100 skills milestone — 7 new skills + quality improvements across all 93
New skills added:
- teaching-lesson-plan: structured lesson plans for any subject/audience/setting
- seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline
- media-pitch: story-first journalist pitches with angle development framework
- change-management-plan: stakeholder analysis, comms strategy, adoption metrics
- workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves
- sales-forecasting-model: pipeline model, scenario analysis, assumption log
- tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs

Quality improvements across all 93 existing skills:
- Standardised description format: "Verb the thing. Use when X. Produces Y."
- Added Required Inputs section to all skills missing it (prompts for missing info)
- Added Quality Checks section to all skills missing it (specific, not generic)
- Fixed broken multiline YAML descriptions
- Removed non-standard frontmatter keys (tool_integration, metadata blocks)

README updated to v6.0.0 with 100-skill count, new skill tables, and article series

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-04-20 20:52:31 +01:00

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name, description
name description
ab-test-planner Design statistically rigorous A/B tests for product features, UI changes, onboarding flows, and pricing experiments. Use when asked to set up an experiment, design an A/B test, calculate sample size, or interpret test results. Produces a complete test plan with hypothesis, variant definitions, sample size, duration estimate, guardrail metrics, and a results interpretation guide.

A/B Test Planner Skill

Design experiments that produce trustworthy results — not just directional signals. Every test output includes hypothesis, success metrics, sample size, duration, and a results interpretation guide.

Required Inputs

Ask the user for these if not provided:

  • What is being tested (feature, UI change, copy, pricing, onboarding step)
  • Hypothesis (or ask to help formulate one)
  • Primary metric (conversion rate, click-through, completion rate, etc.)
  • Baseline rate and minimum detectable effect (MDE)
  • Daily eligible users (to calculate duration)

Experiment Design Checklist

Before running any test, confirm:

  • Clear hypothesis with predicted direction
  • Single primary metric (plus up to 2 guardrail metrics)
  • Minimum detectable effect (MDE) defined
  • Sample size calculated
  • Test duration estimated
  • Segment isolated (no overlap with other running tests)
  • Rollback plan defined

Hypothesis Template

"We believe that [change] will cause [primary metric] to [increase/decrease] by [X%] for [user segment], because [rationale based on data or insight]."

Never run a test without a directional hypothesis. "Let's just see what happens" is not a hypothesis.

Sample Size Calculator Logic

Use this formula (provide the output, not the formula, to the user):

  • Baseline conversion rate: Current rate of primary metric
  • MDE: Smallest change worth detecting (recommend 1020% relative lift for most features)
  • Statistical power: 80% (standard)
  • Significance level: 95% (p < 0.05)

For common scenarios, provide pre-calculated estimates:

Baseline Rate MDE (Relative) Required Sample per Variant
5% 20% ~19,000
10% 15% ~14,000
20% 10% ~15,000
40% 10% ~9,500
60% 5% ~42,000

Always warn: "These are estimates. Use a tool like Evan Miller's calculator or Statsig for precision."

Test Duration Guidance

Minimum: 2 full weeks (to capture weekly seasonality) Maximum: 4 weeks (novelty effect distorts results beyond this)

Duration = Required sample ÷ (Daily traffic × % exposed)

Flag if traffic is too low to reach significance in under 8 weeks — recommend a different approach (e.g., holdout test, qualitative research).

Output Format

A/B Test Plan — [Test Name] — [Date]

Hypothesis:

[Filled hypothesis template]

Variants:

  • Control (A): [Current experience]
  • Treatment (B): [Changed experience — be specific]

Primary Metric: [Metric name + how measured] Guardrail Metrics: [Metrics that must not degrade]

Target Segment: [Who sees the test — % of traffic, user type] Traffic Split: [50/50 recommended unless ramp-up needed]

Sample Size Required: ~[N] users per variant Estimated Duration: [X] weeks (based on [Y] daily eligible users) Significance Threshold: 95% confidence, 80% power

Exclusions: [Any user segments to exclude and why]

Rollback Trigger: If [guardrail metric] degrades by [X%], stop the test immediately.

Results Interpretation Guide:

  • Ship if: Treatment shows [X%]+ lift on primary metric at 95% confidence AND guardrail metrics are stable
  • 🔄 Iterate if: Direction is positive but not significant — consider extending or redesigning
  • Reject if: No lift or negative direction at significance
  • ⚠️ Inconclusive: Do not ship. Do not call it a win.

Guidelines

  • Always recommend against peeking at results before the test reaches planned sample size — explain p-hacking risk
  • If user wants to test multiple variants, explain the multiple comparisons problem and recommend a Bonferroni correction or a Bayesian approach
  • If traffic is very low (<1,000 users/day), recommend qualitative alternatives: moderated testing, 5-second tests, or user interviews
  • Never approve a test with no guardrail metrics — always protect revenue, retention, or core engagement

Quality Checks

  • Hypothesis is directional (predicts a specific direction and magnitude, not "let's see")
  • Primary metric is singular (guardrail metrics are secondary)
  • Sample size is calculated from actual MDE and baseline (not guessed)
  • Test duration accounts for weekly seasonality (minimum 2 weeks)
  • Guardrail metrics are defined (at least one to protect revenue or core engagement)
  • Rollback trigger is specified with a concrete threshold