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pm-claude-skills/skills/seo-content-brief/SKILL.md
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mohitagw15856 f3b9d008fe feat: 100 skills milestone — 7 new skills + quality improvements across all 93
New skills added:
- teaching-lesson-plan: structured lesson plans for any subject/audience/setting
- seo-content-brief: complete SEO briefs with intent, competitor gaps, and outline
- media-pitch: story-first journalist pitches with angle development framework
- change-management-plan: stakeholder analysis, comms strategy, adoption metrics
- workshop-facilitation-guide: activity instructions, decision protocols, facilitator moves
- sales-forecasting-model: pipeline model, scenario analysis, assumption log
- tax-planning-checklist: year-end tax planning across income, pension, CGT, reliefs

Quality improvements across all 93 existing skills:
- Standardised description format: "Verb the thing. Use when X. Produces Y."
- Added Required Inputs section to all skills missing it (prompts for missing info)
- Added Quality Checks section to all skills missing it (specific, not generic)
- Fixed broken multiline YAML descriptions
- Removed non-standard frontmatter keys (tool_integration, metadata blocks)

README updated to v6.0.0 with 100-skill count, new skill tables, and article series

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-04-20 20:52:31 +01:00

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name, description
name description
seo-content-brief Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Ask the user for these if not provided:

  • Target keyword or topic
  • Target audience (who is searching for this?)
  • Website or domain (for internal linking context)
  • Content goal (rank for keyword / drive leads / build authority / support existing content)
  • Current ranking or page (if improving existing content — optional)
  • Word count target or preference (optional — if not provided, derive from search intent)

Output Structure


SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,2001,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]


Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

  • Format: [How results typically appear — guide, list, comparison table, etc.]
  • Depth: [Surface-level overview vs. comprehensive deep dive]
  • Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]


Competitor Content Analysis

Ranking page Word count Key sections covered Gaps or weaknesses
[URL or description] [~N words] [Sections] [What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]


Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150200 words)

  • Hook with the problem or question
  • State what the reader will learn
  • Include primary keyword naturally in first 100 words

[H2: First main section]

  • [Key points to cover]
  • [Include secondary keyword: X]

[H2: Second main section]

  • [Key points]

[H2: Third main section]

  • [Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

  • Q: [Question from "People Also Ask" for this keyword]
  • Q: [Question 2]

Conclusion (100150 words)

  • Summarise key takeaways
  • Include CTA

On-Page SEO Requirements

Element Requirement
Title tag [60 chars max — primary keyword near start]
Meta description [155 chars max — include keyword + benefit]
H1 [Match or close to title tag]
Keyword density [Use primary keyword 35x naturally; don't force it]
Image alt text [Describe image + include keyword where natural]
Internal links [35 internal links — see suggestions below]
External links [12 authoritative sources to cite]

Internal Linking Suggestions

Anchor text Link to Why
[Relevant phrase] [/page-path] [Topic relevance]

Quality Checks

  • Search intent is correctly identified (informational vs commercial)
  • Outline addresses the actual user question (not just the keyword)
  • Competitor gaps are specific and actionable
  • FAQ section addresses real "People Also Ask" questions
  • Title tag is under 60 characters and includes the keyword
  • Internal linking suggestions are relevant and specific

Example Trigger Phrases

  • "Write an SEO brief for the keyword [keyword]"
  • "Create a content brief for [topic]"
  • "What should I include in a blog post about [keyword]?"
  • "Build a content strategy brief for [topic]"