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pm-claude-skills/exports/cursor/pm-sales/proposal-writer/proposal-writer.mdc
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mohitagw15856 05b6d799f0 SkillCheck validator, Cursor exports, and per-agent installers (#27)
Three more learnings from alirezarezvani/claude-skills, applied:

1. SkillCheck validator (scripts/skillcheck.mjs) — validates every SKILL.md
   against the authoring standard (frontmatter, name/folder match, trigger +
   produces clauses, required headings) plus tier referential integrity.
   Errors fail CI; --strict fails on warnings too. New skillcheck.yml workflow
   and a SkillCheck status badge in the README. Current: 0 errors / 14 advisory
   warnings across 172 skills.

2. Cursor export platform — build-exports.mjs now generates
   exports/cursor/<bundle>/<skill>/<skill>.mdc rule files. The PLATFORMS
   registry now supports per-skill filenames (file as a function).

3. Per-agent installers — scripts/install.sh unifies install for
   claude/hermes/codex/openclaw/cursor (--link, --target, --dry-run, --list).
   Curl-able one-liners codex-install.sh, openclaw-install.sh, and
   cursor-install.sh clone the library and install in a single command.

README documents the one-line installs and Cursor exports; CHANGELOG and the
authoring standard updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>
2026-06-17 13:38:31 +01:00

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---
description: "Write a structured sales proposal or commercial proposal for any deal. Use when asked to write a proposal, sales proposal, commercial proposal, statement of work, or quote document. Produces a complete proposal with problem statement, solution, investment, and next steps."
globs:
alwaysApply: false
---
# Proposal Writer Skill
Writes commercial proposals that win business — structured around the prospect problem, not the product.
## Required Inputs
- **Prospect company and contact**
- **Their problem or goal** (from discovery — be specific)
- **Your proposed solution**
- **Commercial terms** (pricing, payment terms, contract length)
- **Timeline**
- **Key stakeholders** who will read this
- **Tone** (formal / conversational / technical)
## Output Structure
---
# Proposal: [Brief description of what you are solving]
**Prepared for:** [Contact, Title] | [Company]
**Prepared by:** [Name] | [Your Company]
**Date:** [Date] | **Valid until:** [Date]
---
### Understanding Your Situation
[2-3 paragraphs. Demonstrate you listened. Describe their situation, problem, and impact of not solving it in their words. This section should make them think "yes, exactly." Generic boilerplate here = proposal goes in the bin.]
**The key challenge:** [One sentence — the core problem]
**The impact:** [What this costs them]
**What you have tried:** [Acknowledge prior attempts]
---
### Our Proposed Approach
**What we will do** (3-5 deliverables or phases)
**Phase 1: [Name]** (Timeline: [Weeks 1-2])
[What happens, what is delivered, what customer input is needed]
**Phase 2: [Name]** (Timeline: [Weeks 3-6])
**What you will get** (outcomes, not features)
- [Outcome 1]
- [Outcome 2]
**What success looks like**
[How both parties know this worked]
---
### Why [Your Company]
[3-4 sentences. Specific to their situation. Reference similar customers. Generic "why us" sections are skipped.]
---
### Investment
| Item | Description | Investment |
|---|---|---|
| [Component 1] | [Description] | £[amount] |
| **Total** | | **£[total]** |
**Payment terms:** [Terms]
**Included:** [What is in]
**Not included:** [What is out — prevents scope disputes]
---
### Timeline
| Milestone | Date |
|---|---|
| Contract signed | [Date] |
| Kickoff | [Date] |
| Delivery | [Date] |
---
### Next Steps
1. [Sign / reply / schedule] by [date]
2. We will send contract and confirm kickoff
3. [Any immediate action]
## Quality Checks
- [ ] "Understanding Your Situation" reflects what was learned in discovery (not generic)
- [ ] Outcomes are listed (not just deliverables or features)
- [ ] "Not included" section is explicit to prevent scope disputes later
- [ ] Next steps include a specific date and named action
- [ ] "Valid until" date is included to create urgency
## Anti-Patterns
- [ ] Do not lead with the solution before establishing that the problem is understood — the proposal must demonstrate problem comprehension first
- [ ] Do not use vague investment language like "competitive pricing" — every proposal must state a specific price or range
- [ ] Do not omit a "not included" section — undefined scope leads to disputes after the proposal is accepted
- [ ] Do not forget a "valid until" date — proposals without expiry create awkward situations and stale pricing
- [ ] Do not list next steps without naming who is responsible for each and what the expected timeline is
## Example Trigger Phrases
- "Write a proposal for [prospect] to [solve their problem]"
- "Draft a statement of work for [project]"
- "Turn my discovery notes into a proposal"