Files
pm-claude-skills/exports/windsurf/pm-gtm/seo-content-brief/seo-content-brief.md
T
mohitagw15856 036511ab3e Windsurf + Aider targets, MCP server, and demo placement (#33)
Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>
2026-06-17 23:15:38 +01:00

5.0 KiB
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trigger, description
trigger description
model_decision Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Ask the user for these if not provided:

  • Target keyword or topic
  • Target audience (who is searching for this?)
  • Website or domain (for internal linking context)
  • Content goal (rank for keyword / drive leads / build authority / support existing content)
  • Current ranking or page (if improving existing content — optional)
  • Word count target or preference (optional — if not provided, derive from search intent)

Output Structure


SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,2001,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]


Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

  • Format: [How results typically appear — guide, list, comparison table, etc.]
  • Depth: [Surface-level overview vs. comprehensive deep dive]
  • Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]


Competitor Content Analysis

Ranking page Word count Key sections covered Gaps or weaknesses
[URL or description] [~N words] [Sections] [What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]


Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150200 words)

  • Hook with the problem or question
  • State what the reader will learn
  • Include primary keyword naturally in first 100 words

[H2: First main section]

  • [Key points to cover]
  • [Include secondary keyword: X]

[H2: Second main section]

  • [Key points]

[H2: Third main section]

  • [Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

  • Q: [Question from "People Also Ask" for this keyword]
  • Q: [Question 2]

Conclusion (100150 words)

  • Summarise key takeaways
  • Include CTA

On-Page SEO Requirements

Element Requirement
Title tag [60 chars max — primary keyword near start]
Meta description [155 chars max — include keyword + benefit]
H1 [Match or close to title tag]
Keyword density [Use primary keyword 35x naturally; don't force it]
Image alt text [Describe image + include keyword where natural]
Internal links [35 internal links — see suggestions below]
External links [12 authoritative sources to cite]

Internal Linking Suggestions

Anchor text Link to Why
[Relevant phrase] [/page-path] [Topic relevance]

Quality Checks

  • Search intent is correctly identified (informational vs commercial)
  • Outline addresses the actual user question (not just the keyword)
  • Competitor gaps are specific and actionable
  • FAQ section addresses real "People Also Ask" questions
  • Title tag is under 60 characters and includes the keyword
  • Internal linking suggestions are relevant and specific

Example Trigger Phrases

  • "Write an SEO brief for the keyword [keyword]"
  • "Create a content brief for [topic]"
  • "What should I include in a blog post about [keyword]?"
  • "Build a content strategy brief for [topic]"

Anti-Patterns

  • Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
  • Do not set keyword density targets so high that they produce unnatural writing — 35 natural mentions is guidance, not a quota
  • Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
  • Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
  • Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking