Files
pm-claude-skills/exports/aider/pm-cs/customer-success-plan/customer-success-plan.md
T
mohitagw15856 036511ab3e Windsurf + Aider targets, MCP server, and demo placement (#33)
Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>
2026-06-17 23:15:38 +01:00

8.2 KiB
Raw Blame History

Customer Success Plan Skill

This skill produces a joint customer success plan — a living document shared between the CSM and the customer that aligns on outcomes, milestones, and mutual commitments. Output is ready to co-author with the customer in a kickoff call or QBR.

Required Inputs

Ask the user for these if not provided:

  • Account name and industry
  • Product / plan purchased
  • Key stakeholders — customer champion and economic buyer
  • Customer's stated business goals — why did they buy? What problem are they solving?
  • Contract term and renewal date
  • Current onboarding stage (new customer / expanding / post-QBR / pre-renewal)
  • Seats / licenses / usage purchased
  • Any known risks — adoption gaps, champion uncertainty, competing priorities

Output Structure


Customer Success Plan: [Account Name]

Product: [Product name / plan tier] Contract term: [Start date → Renewal date] CSM: [Name] Customer champion: [Name, Title] Customer executive sponsor: [Name, Title — if known] Last updated: [Date] Status: [Active / Under review / Completed]


1. Partnership Objectives

What does success look like for [Account Name] at contract end?

[Write 23 sentences describing the customer's core objective in plain English — what they are trying to achieve in their business, not what features they are using.]

Primary business goal: [e.g. Reduce time-to-hire by 30% across engineering teams] Secondary goal: [e.g. Consolidate three legacy tools into one platform, saving £X/year] Success statement (customer's words): "[Direct quote from champion about what success looks like — ask for this in kickoff]"


2. Success Metrics

Define how both parties will measure success. Agreed in the kickoff call and tracked in QBRs.

Metric Baseline (today) Target By when Data source
[e.g. Seat utilisation] [X%] [≥ 80%] [Month 3] [Product analytics]
[e.g. Time to hire] [X days] [< Y days] [Month 6] [Customer's ATS]
[e.g. Reports produced/month] [X] [≥ Y] [Month 3] [Product analytics]
[e.g. NPS] [X] [≥ 8] [Month 6] [Quarterly survey]

Leading indicators (early signs the plan is on track):

  • [e.g. 5+ users log in within the first 2 weeks]
  • [e.g. First workflow automated within 30 days]
  • [e.g. Champion presents the tool to their team by end of Month 1]

3. Milestone Roadmap

Break the success journey into phases with clear milestones and owners:

Phase 1: Onboard (Month 1)

Milestone Owner Due date Status
Admin setup complete (SSO, permissions, data integration) [IT contact] [Date] [ ]
All purchased seats activated and users invited [Champion] [Date] [ ]
Core workflow [X] configured and tested [CSM + Champion] [Date] [ ]
First training session delivered (all teams) [CSM] [Date] [ ]
Kickoff call completed and success plan co-signed [CSM + Champion] [Date] [ ]

Phase 2: Adopt (Months 23)

Milestone Owner Due date Status
[Core feature] in active daily use by ≥ X users [Champion] [Date] [ ]
First business outcome achieved and documented [Champion + CSM] [Date] [ ]
30-day check-in completed [CSM] [Date] [ ]
[Power user workflow] enabled for advanced users [CSM] [Date] [ ]

Phase 3: Value (Months 46)

Milestone Owner Due date Status
QBR 1 delivered — ROI evidence presented [CSM + AE] [Date] [ ]
Success metric [X] hit target [Champion] [Date] [ ]
Expansion use case identified and introduced [AE] [Date] [ ]
Reference call or case study agreed [Champion] [Date] [ ]

Phase 4: Renew & Expand (Months 712)

Milestone Owner Due date Status
QBR 2 delivered — renewal conversation started [CSM + AE] [Date] [ ]
Renewal proposal sent [AE] [Date] [ ]
Expansion or flat renewal signed [AE] [Date] [ ]

4. Mutual Commitments

Success plans work when both parties commit. Document what each side will do:

[Vendor] commits to:

  • Dedicated CSM available [X days/week / by email within 24 hours]
  • Monthly [call / check-in / async update] with champion
  • QBR every [90 days] with executive summary and ROI report
  • Priority support for [Account] — response SLA of [X hours] for P1 issues
  • Roadmap preview for relevant upcoming features
  • [Any other specific commitment made in sales cycle]

[Account Name] commits to:

  • Champion available for [30-min monthly] check-in
  • Users complete onboarding training by [date]
  • Feedback on product experience shared monthly (async or sync)
  • Executive sponsor participates in QBR 1 and renewal discussion
  • Provide outcome data to CSM quarterly for ROI tracking

5. Stakeholder Engagement Plan

Stakeholder Role Engagement frequency Format Owner
[Champion] Day-to-day owner Weekly (async) + Monthly (call) Slack / Email + Zoom CSM
[Economic buyer] Budget holder Quarterly QBR (in-person or video) CSM + AE
[IT contact] Integration owner As needed Email CSM
[End users] Active users Training only Group session CSM

6. Risk & Mitigation

Risk Likelihood Impact Mitigation plan
Low adoption in first 30 days [M] [H] CSM hosts live onboarding; champion sends internal comms day 1
Champion changes role [L] [H] Multi-thread: introduce CSM to 2 additional stakeholders by Month 2
Budget pressure at renewal [M] [H] Build ROI case monthly; document value continuously
Competing priorities delay rollout [H] [M] Agree minimum viable adoption path with champion; don't require perfection to declare value

7. Communication Plan

Communication Audience Frequency Format Owner
Health update Champion Monthly Email summary (3 bullets: what's good, what needs attention, one ask) CSM
QBR Champion + Exec Quarterly 45-min video call with slide deck CSM + AE
Product updates Champion As released Release notes email CSM
Support status Champion When open tickets exist Email / Slack Support + CSM

8. Escalation Path

If the success plan falls off track:

Trigger Action Owner Timeline
Health drops to Amber Internal review + champion call within 5 days CSM Immediate
Health drops to Red CS leadership + AE looped in; escalation brief drafted CS Manager Within 24 hours
Champion is unresponsive for >10 days AE attempts exec sponsor contact AE After CSM attempt fails
Adoption <40% at Month 3 Emergency enablement session + revised milestone plan CSM Within 1 week of flag

Quality Checks

  • Success metrics are the customer's metrics — not just product usage metrics
  • Milestones have specific owners and due dates — not "TBD"
  • Mutual commitments section is genuinely mutual — not just what the vendor will do
  • Risk register includes champion departure and low adoption
  • Plan is written to be shared with the customer — no internal-only commentary in this document
  • Executive sponsor is identified and has an engagement role

Anti-Patterns

  • Do not define success metrics that the vendor controls — metrics must reflect the customer's business outcomes
  • Do not set milestone dates without customer confirmation — unilateral timelines undermine joint ownership
  • Do not create a plan the customer hasn't agreed to — it must be mutual, not a CSM's internal plan
  • Do not leave ownership fields blank or assigned to "CS team" — every action needs a named owner
  • Do not confuse product adoption milestones with customer business outcomes — both are needed but are not the same

Example Trigger Phrases

  • "Build a success plan for [Account Name] who just signed"
  • "Create a joint success plan for our new enterprise customer"
  • "Write a 6-month customer success roadmap for [Company]"
  • "I need a mutual action plan for our QBR with [Account]"
  • "Generate a customer success plan for an at-risk account"