justin/pm-claude-skills

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mohitagw15856 036511ab3e Windsurf + Aider targets, MCP server, and demo placement (#33 )

Broadens both reach (more tools) and content types (an MCP server), continuing
the multi-platform story.

Windsurf + Aider:
- build-exports.mjs gains two platforms: exports/windsurf/*.md (workspace rules,
  trigger: model_decision) and exports/aider/*.md (conventions for `aider --read`).
  Now 5 platforms (ChatGPT, Gemini, Cursor, Windsurf, Aider).
- install.sh + bin/cli.mjs install both (windsurf -> .windsurf/rules, aider ->
  .aider/skills with a --read hint); generated README index is excluded from copies.
- One-line windsurf-install.sh / aider-install.sh wrappers for parity.

MCP server (new content type):
- mcp/server.mjs — zero-dependency stdio MCP server exposing list_skills,
  search_skills, get_skill. Published as a second bin (pm-claude-skills-mcp).
  Logs to stderr; reads bundled skills/ at startup. mcp/README.md documents
  client config.

Also: README hero "See it in action" demo placement (ready to swap in a GIF;
recording guide in web/docs-assets/README.md), Works-With table + exports +
install docs updated, CHANGELOG Unreleased. package.json files/bin updated.


Claude-Session: https://claude.ai/code/session_016JWn5jRD5tcEFKrubjQ6Px

Co-authored-by: Claude <noreply@anthropic.com>

2026-06-17 23:15:38 +01:00

4.4 KiB

Raw Blame History

Media Pitch Skill

Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human.

Required Inputs

Ask the user for these if not provided:

The story (what is the actual news or interesting angle?)
Target publication or journalist (who are you pitching to and what do they cover?)
Company or organisation (who is behind this?)
Key proof point (data, customer story, or exclusive that makes this credible)
Why now (why is this timely?)
What you are offering (interview / exclusive data / embargoed information / spokespeople)

Output Structure

Pitch: [Target journalist / outlet]

Subject line: [Under 10 words. The story angle, not the company name. Specific, not "Exciting news from [Company]"]

Hi [First name],

[Opening sentence — one hook that makes them want to read the next line. Reference their recent work if genuinely relevant: "I read your piece on X last week, which is why I thought you'd be interested in this."]

[Paragraph 1 — The story in 2–3 sentences. Lead with why the reader of [publication] would care. Not what the company does. The news angle, with the most interesting fact first.]

[Paragraph 2 — Why this is a story now. One data point, trend, or timely hook. Be specific: "In the last 6 months, X has increased by Y, according to [source]." Generic claims about "growing trends" are ignored.]

[Paragraph 3 — What you are offering. Interview with [specific person + their relevant credential]. Exclusive data / first look. Access to [specific thing]. One clear offering.]

[Brief company context — 1 sentence maximum. Journalists don't need your history; they need to know you're credible.]

Happy to send more details, connect you with [spokesperson], or share [specific exclusive asset] under embargo.

[Name] [Title, Company] [Mobile — journalists work on deadline and text faster than email]

Pitch Rules

Subject line is the pitch — if it doesn't earn a click, nothing else matters
The story angle is not "Company launches product" — it is what that product reveals about the world
One pitch, one journalist — mass BCC pitches are recognisable and ignored
Follow up once, after 3–5 business days, with new information (not "just checking in")
If offering an exclusive, name it explicitly and set a response deadline

Angle Development Framework

If the user doesn't have a strong angle, help them find one:

Angle type	Example	Works for
Data reveal	"Our research of 10,000 users shows X"	Survey findings, product insights
Trend + proof	"This is happening and here is evidence"	Market trends, behaviour change
Contrarian	"Everyone thinks X but actually Y"	Counter-intuitive findings
Human story	"This person's experience illustrates X"	Customer stories, case studies
Milestone	"First / fastest / largest in [category]"	Launches, records

Quality Checks

Subject line is the story angle (under 10 words, no company name)
Opening doesn't start with "I'm reaching out" or "I hope this email finds you well"
The story angle is clear in the first two sentences
A specific exclusive or offer is named
Journalist's name is used (not "Hi there")
Mobile number included for deadline follow-up

Anti-Patterns

Do not write a pitch that leads with the company's history or description — the story angle must come first, not who the company is
Do not use vague data points ("significant growth", "thousands of users") — every statistic must be specific and verifiable
Do not send the same pitch to multiple journalists in a BCC — pitches must be individually tailored to each journalist's beat and recent work
Do not offer an exclusive without setting a response deadline — an open-ended exclusive invitation is ignored or used to delay indefinitely
Do not follow up with "just checking in" — a follow-up must contain new information or a fresh angle, otherwise it is noise

Example Trigger Phrases

"Write a media pitch for [story or announcement]"
"Draft a journalist outreach email for [topic]"
"Help me pitch [story] to [type of journalist or outlet]"
"What is a good angle for a media pitch about [topic]?"