# pm-product-strategy

Product strategy skills for PMs: vision, strategy canvas, startup canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, pricing, and monetization.

## Skills (12)

- **ansoff-matrix** — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- **business-model** — Generate a Business Model Canvas with all 9 building blocks.
- **lean-canvas** — Generate a Lean Canvas business model with sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- **monetization-strategy** — Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments.
- **pestle-analysis** — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
- **porters-five-forces** — Perform Porter's Five Forces analysis evaluating competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.
- **pricing-strategy** — Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity considerations.
- **product-strategy** — Generate a comprehensive product strategy using the 9-section Product Strategy Canvas covering vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- **product-vision** — Brainstorm an inspiring, achievable, and emotional product vision that motivates teams.
- **startup-canvas** — Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (Cost Structure + Revenue Streams) for a new product. An alternative to Business Model Canvas and Lean Canvas that separates strategy from business model.
- **swot-analysis** — Perform a detailed SWOT analysis identifying strengths, weaknesses, opportunities, and threats with actionable recommendations.
- **value-proposition** — Generate a detailed value proposition using a 6-part JTBD template (Who, Why, What before, How, What after, Alternatives).

## Commands (5)

- `/pm-product-strategy:business-model` — Explore business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks.
- `/pm-product-strategy:market-scan` — Comprehensive macro environment analysis — SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix in one scan.
- `/pm-product-strategy:pricing` — Design a pricing strategy — models, competitive analysis, willingness-to-pay estimation, and pricing experiments.
- `/pm-product-strategy:strategy` — Create a comprehensive product strategy using the 9-section Strategy Canvas — from vision to defensibility.
- `/pm-product-strategy:value-proposition` — Design a value proposition using the 6-part JTBD template — Who, Why, What before, How, What after, Alternatives.

## Author

Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)

## License

MIT
