Updated metadata, added Product Strategy Canvas, Startup Canvas, Value Proposition Template

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Pawel Huryn
2026-03-02 08:26:37 +01:00
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Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
## Overview
This plugin provides 7 skills and 3 commands for product managers.
## Skills
## Skills (7)
- **competitor-analysis** — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
- **customer-journey-map** — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
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- **user-personas** — Create refined user personas from research data.
- **user-segmentation** — Segment users from feedback data based on behavior, JTBD, and needs.
## Commands
## Commands (3)
- `/pm-market-research:analyze-feedback` — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
- `/pm-market-research:competitive-analysis` — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
- `/pm-market-research:research-users` — Comprehensive user research — build personas, segment users, and map the customer journey from research data
## Installation
```bash
/install pm-market-research
```
Or use directly:
```bash
cc --plugin-dir /path/to/pm-market-research
```
- `/pm-market-research:analyze-feedback` — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights.
- `/pm-market-research:competitive-analysis` — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities.
- `/pm-market-research:research-users` — Comprehensive user research — build personas, segment users, and map the customer journey from research data.
## Author