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Updated metadata, added Product Strategy Canvas, Startup Canvas, Value Proposition Template

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Pawel Huryn
2026-03-02 08:26:37 +01:00
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pm-product-strategy/commands/business-model.md
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---
description: Explore business models using Lean Canvas, Business Model Canvas, or Value Proposition frameworks
argument-hint: "[lean|full|value-prop] <product or business>"
description: Explore business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks
argument-hint: "[lean|full|startup|value-prop] <product or business>"
---
# /business-model -- Business Model Exploration
Build and analyze business models using three complementary frameworks. Choose one or run all three for a complete picture.
Build and analyze business models using four complementary frameworks. Choose one or run all for a complete picture.
## Invocation
```
/business-model lean Marketplace connecting freelance PMs with startups
/business-model full Enterprise analytics platform
/business-model value-prop AI writing tool for non-native English speakers
/business-model all SaaS onboarding tool # runs all three
/business-model startup AI writing tool for non-native English speakers
/business-model value-prop SaaS onboarding tool
/business-model all SaaS onboarding tool # runs all four
/business-model # asks what you need
```
@@ -86,6 +87,44 @@ Apply the **business-model** skill to produce all 9 building blocks:
---
### Startup Canvas Mode
Best for: New products and startups that need both strategy and business model in one artifact. Recommended over Lean Canvas and BMC for new products.
Apply the **startup-canvas** skill to produce a Startup Canvas with 9 strategy sections + business model:
```
## Startup Canvas: [Product]
### Part 1: Product Strategy
| Vision | Market Segments | Relative Costs |
|--------|----------------|---------------|
| [inspiring why] | [JTBD, first segment] | [low cost vs unique value] |
| Value Proposition | Trade-offs | Key Metrics |
|------------------|-----------|------------|
| [What before → How → What after → Alternatives] | [what you won't do] | [North Star + OMTM] |
| Growth | Capabilities | Can't/Won't |
|--------|-------------|------------|
| [PLG vs Sales-Led, channels] | [build vs partner] | [why competitors can't copy] |
### Part 2: Business Model
| Cost Structure | Revenue Streams |
|---------------|----------------|
| [fixed + variable, how they scale] | [pricing model, revenue per channel] |
### Strategy Coherence Check
[Do all elements reinforce each other?]
### Riskiest Assumptions
[What must be true — and how to test it]
```
---
### Value Proposition Mode
Best for: Refining messaging, understanding user value, product-market fit analysis.
@@ -111,7 +150,7 @@ Apply the **value-proposition** skill to produce a JTBD-framed value proposition
### All Mode
Runs all three frameworks and adds a synthesis section comparing insights across frameworks.
Runs all four frameworks and adds a synthesis section comparing insights across frameworks.
## Workflow (All Modes)
@@ -137,7 +176,8 @@ Save as markdown. Offer:
## Notes
- Lean Canvas is best for speed and hypothesis testing — don't overthink it
- BMC is better for mature businesses that need to articulate how everything connects
- Value Proposition is the sharpest tool for product-market fit conversations
- **Startup Canvas** is the recommended starting point for new products — it separates strategy from business model and covers what BMC and Lean Canvas miss (vision, trade-offs, metrics, Can't/Won't)
- **Lean Canvas** is best for speed and hypothesis testing — don't overthink it, but be aware it mixes strategy and business model into one artifact
- **BMC** is better for mature businesses that need to articulate how everything connects, but lacks strategic sections (vision, trade-offs, metrics)
- **Value Proposition** is the sharpest tool for product-market fit conversations
- In "all" mode, highlight where frameworks agree (strong signal) and where they diverge (needs investigation)
pm-product-strategy/commands/value-proposition.md
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---
description: Design a value proposition using the 6-part JTBD template — Who, Why, What before, How, What after, Alternatives
argument-hint: "<product or feature>"
---
# /value-proposition -- Value Proposition Design
Design a clear, compelling value proposition for a product or feature using the 6-part JTBD template. An alternative to Strategyzer's Value Proposition Canvas that starts with the customer and focuses on practical outcomes.
## Invocation
```
/value-proposition AI writing tool for non-native English speakers
/value-proposition [upload pitch deck, PRD, or competitive analysis]
/value-proposition # asks about your product
```
## Workflow
### Step 1: Understand the Product and Market
Accept context from:
- Product description (verbal or written)
- Uploaded documents (pitch decks, PRDs, competitive analyses)
- Existing value propositions to refine
Ask key questions:
- What does the product do? Who is it for?
- What alternatives or workarounds exist today?
- What customer insights or research do you have?
### Step 2: Build the Value Proposition
Apply the **value-proposition** skill to produce the 6-part template:
```
## Value Proposition: [Product]
### For [Segment]:
1. **Who**: [target user profile and characteristics]
2. **Why**: [the job they're trying to do, desired outcomes]
3. **What Before**: [their current painful reality — existing tools, friction, workarounds]
4. **How**: [your solution — specific features and capabilities that deliver value]
5. **What After**: [the improved outcome — what becomes possible]
6. **Alternatives**: [what they'd use without you, and why you're better]
### Value Proposition Statement
[One sentence: For [who] who [need], [product] is a [category] that [benefit]. Unlike [alternative], we [differentiator].]
### Value Proposition Statements (Reusable)
- Marketing: [...]
- Sales: [...]
- Onboarding: [...]
```
If the user has multiple segments, create a separate value proposition for each.
### Step 3: Save and Offer Next Steps
Save as markdown. Offer:
- "Want me to **compare this against competitors** with a Value Curve?"
- "Should I **build a full strategy** around this value proposition?"
- "Want me to **create a Lean Canvas** or **Startup Canvas** using this?"
- "Should I **generate marketing messaging** from these value prop statements?"
## Notes
- This template starts with the customer (Who/Why) and works toward the solution — unlike Strategyzer's canvas which places the product on the left
- Each value proposition is segment-specific — different segments get different value props
- Use a Value Curve (Blue Ocean Strategy) to visually compare your offering against competitors across key factors
- Value Proposition is one element of product strategy — use `/strategy` for the full picture