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+---
+description: Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
+argument-hint: "<your product> vs <competitor>"
+---
+
+# /battlecard -- Competitive Battlecard
+
+Create a concise, sales-ready battlecard that helps your team win deals against a specific competitor. Includes positioning, feature comparison, objection handling, and conversation strategies.
+
+## Invocation
+
+```
+/battlecard Our CRM vs Salesforce
+/battlecard ProjectFlow vs Monday.com for mid-market teams
+/battlecard [upload competitor materials or win/loss data]
+```
+
+## Workflow
+
+### Step 1: Identify the Matchup
+
+Ask:
+- Your product and the specific competitor
+- Who is the typical buyer choosing between you?
+- Do you have win/loss data or sales feedback?
+- What deal stage does this typically come up? (early evaluation, final decision, displacement)
+
+### Step 2: Research the Competitor
+
+Apply the **competitive-battlecard** skill with web research:
+
+- Current product capabilities and recent launches
+- Pricing model and published pricing
+- Target market and positioning
+- Known weaknesses (from reviews, forums, customer feedback)
+- Recent company news (funding, leadership, strategy shifts)
+
+### Step 3: Generate Battlecard
+
+```
+## Competitive Battlecard: [Your Product] vs [Competitor]
+
+**Last updated**: [today]
+**Use when**: [situation where this competitor comes up]
+
+### Quick Summary
+**We win when**: [buyer profile and situation where you have advantage]
+**We lose when**: [buyer profile and situation where competitor has advantage]
+**Key differentiator**: [one sentence]
+
+### Positioning
+**How they position**: [their messaging]
+**How we position against them**: [our counter-positioning]
+
+### Feature Comparison
+| Capability | Us | Them | Verdict |
+|-----------|-----|------|---------|
+| [capability] | [status] | [status] | [advantage] |
+
+### Pricing Comparison
+| Dimension | Us | Them | Notes |
+|----------|-----|------|-------|
+
+### Objection Handling
+| Objection | Response | Proof Point |
+|----------|---------|------------|
+| "They have [feature]" | [response] | [evidence] |
+| "They're cheaper" | [response] | [TCO analysis] |
+| "They're more established" | [response] | [counter] |
+
+### Landmines to Plant
+[Questions to ask the prospect that expose competitor weaknesses]
+1. "Ask them about [topic] — their answer will reveal [weakness]"
+
+### Trap Questions to Expect
+[Questions the competitor will encourage the prospect to ask you]
+1. "[Question]" — How to respond: [response]
+
+### Win/Loss Patterns
+**We typically win because**: [top 3 reasons]
+**We typically lose because**: [top 3 reasons]
+
+### Conversation Starters
+**If they're already using [Competitor]**:
+- [approach for displacement deals]
+
+**If they're evaluating both**:
+- [approach for competitive evaluations]
+
+### Resources
+- [Customer story / case study that counters this competitor]
+- [Third-party comparison or review]
+- [Demo script optimized for this competitive situation]
+```
+
+Save as markdown.
+
+### Step 4: Offer Next Steps
+
+- "Want me to **create battlecards for other competitors**?"
+- "Should I **run a full competitive analysis** of the market?"
+- "Want me to **draft customer-facing comparison content** based on this?"
+- "Should I **update the positioning** based on competitive insights?"
+
+## Notes
+
+- Battlecards should be updated quarterly — competitors change fast
+- "Landmines" are the most valuable section for sales — teach reps what questions to ask
+- Never trash the competitor in front of the prospect — position on your strengths, not their weaknesses
+- Win/loss data from real deals is worth 10x any analysis — encourage the user to add it
+- Keep it to one page equivalent — sales reps won't read a 10-page document during a call