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+---
+description: Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
+argument-hint: "<product or growth challenge>"
+---
+
+# /growth-strategy -- Growth Loops & GTM Motions
+
+Identify and design the growth mechanisms that will drive sustainable traction. Evaluates five growth loop types and seven GTM motions to build a balanced acquisition and expansion strategy.
+
+## Invocation
+
+```
+/growth-strategy B2B collaboration tool — growth has stalled at 5K users
+/growth-strategy Consumer fitness app looking for viral growth
+/growth-strategy [upload product metrics or growth data]
+```
+
+## Workflow
+
+### Step 1: Understand Growth Context
+
+Ask:
+- What is the product? Who uses it?
+- Current growth metrics: user count, growth rate, acquisition channels
+- What's working? What's not?
+- Business model: how does revenue relate to user growth?
+- Team and budget: what resources can you put toward growth?
+
+### Step 2: Evaluate Growth Loops
+
+Apply the **growth-loops** skill:
+
+Analyze five growth loop types for your product:
+
+1. **Viral Loop**: Users invite others as part of natural product use
+2. **Usage Loop**: More usage creates more value, bringing users back
+3. **Collaboration Loop**: Product becomes more valuable when used with others
+4. **User-Generated Content Loop**: Users create content that attracts new users
+5. **Referral Loop**: Satisfied users actively recommend to others
+
+For each applicable loop: mechanism, requirements, expected impact, implementation effort.
+
+### Step 3: Evaluate GTM Motions
+
+Apply the **gtm-motions** skill:
+
+Assess seven GTM approaches:
+
+1. **Inbound**: Content, SEO, thought leadership
+2. **Outbound**: Sales, cold outreach, account-based
+3. **Paid Digital**: SEM, social ads, display, retargeting
+4. **Community**: Forums, events, user groups, developer relations
+5. **Partners**: Integrations, resellers, co-marketing
+6. **ABM (Account-Based Marketing)**: Targeted enterprise acquisition
+7. **PLG (Product-Led Growth)**: Free tier, self-serve, product virality
+
+For each: fit for your product, expected CAC, timeline to results, tools needed.
+
+### Step 4: Design Growth Strategy
+
+```
+## Growth Strategy: [Product]
+
+**Date**: [today]
+**Current state**: [user count, growth rate, key channels]
+**Growth goal**: [target]
+
+### Recommended Growth Loops
+| Loop Type | Mechanism | Fit | Impact | Effort | Priority |
+|----------|-----------|-----|--------|--------|----------|
+
+### Primary Growth Loop: [Type]
+**How it works**: [step-by-step mechanism]
+**Requirements**: [what needs to be true/built]
+**Key metrics**: [how to measure loop health]
+**Implementation plan**: [concrete next steps]
+
+### Secondary Growth Loop: [Type]
+[same format]
+
+### GTM Motion Mix
+| Motion | Investment | Expected ROI | Timeline | Tools |
+|--------|-----------|-------------|----------|-------|
+
+### Growth Experiments
+| # | Experiment | Tests What | Effort | Expected Learning |
+|---|-----------|-----------|--------|------------------|
+
+### Growth Metrics Framework
+- **North Star**: [growth metric]
+- **Loop health**: [metrics per loop]
+- **CAC by channel**: [tracking approach]
+- **Payback period**: [target]
+
+### 90-Day Growth Plan
+**Month 1**: [focus areas and experiments]
+**Month 2**: [scale what works, cut what doesn't]
+**Month 3**: [optimize and systematize]
+```
+
+Save as markdown.
+
+### Step 5: Offer Next Steps
+
+- "Want me to **plan a specific launch campaign**?"
+- "Should I **create marketing content** for the inbound motion?"
+- "Want me to **set up metrics** to track growth loop health?"
+- "Should I **design a referral program** based on the referral loop?"
+
+## Notes
+
+- Growth loops compound; growth tactics don't — prioritize loops over one-off campaigns
+- The best growth loop uses the product itself as the channel (PLG, viral, collaboration)
+- Not every loop works for every product — a B2B analytics tool won't go viral on TikTok
+- Budget should follow learning: invest small in experiments, then scale what proves out
+- CAC should be < 1/3 of LTV for sustainable growth — flag if projected CAC is too high