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+---
+description: Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan
+argument-hint: "<product or feature to launch>"
+---
+
+# /plan-launch -- Go-to-Market Strategy
+
+Build a complete GTM plan from first principles: identify your beachhead market, define the ideal customer, craft messaging, choose channels, and create a launch timeline.
+
+## Invocation
+
+```
+/plan-launch AI-powered proposal writer for consulting firms
+/plan-launch New enterprise tier for our project management tool
+/plan-launch [upload a PRD, strategy doc, or pitch deck]
+```
+
+## Workflow
+
+### Step 1: Understand the Launch
+
+Ask:
+- What are you launching? (new product, new feature, new tier, market expansion)
+- What stage? (pre-launch planning, imminent launch, post-launch optimization)
+- Do you have existing customers? Or starting from zero?
+- What's the timeline? Any hard deadlines?
+- Budget constraints? Team size?
+
+### Step 2: Define Beachhead Segment
+
+Apply the **beachhead-segment** skill:
+
+- Evaluate potential market segments against:
+  - Burning pain (how urgently they need this)
+  - Willingness to pay (budget and purchase authority)
+  - Winnable market share (can you reach and win them)
+  - Referral potential (will they tell others)
+- Recommend the single best starting segment with rationale
+- Map adjacent segments for expansion after beachhead is secured
+
+### Step 3: Define Ideal Customer Profile
+
+Apply the **ideal-customer-profile** skill:
+
+- Demographics: company size, industry, geography, tech stack
+- Behaviors: how they discover solutions, buying process, decision makers
+- JTBD: specific jobs they're hiring your product for
+- Current alternatives: what they use today and why it falls short
+- Qualification criteria: how to identify them quickly
+
+### Step 4: Build GTM Strategy
+
+Apply the **gtm-strategy** skill:
+
+- **Positioning**: How you describe yourself to this segment
+- **Messaging**: Key messages for different stakeholders (buyer, user, influencer)
+- **Channels**: Where and how to reach your ICP (ranked by expected ROI)
+- **Launch tactics**: Specific actions for pre-launch, launch day, and post-launch
+- **Pricing alignment**: How pricing supports the GTM motion
+- **Success metrics**: How you'll know the launch worked
+
+### Step 5: Generate GTM Plan
+
+```
+## Go-to-Market Plan: [Product/Feature]
+
+**Launch date**: [target]
+**Type**: [new product / feature / tier / market expansion]
+
+### Beachhead Segment
+**Who**: [specific segment definition]
+**Why them first**: [rationale against criteria]
+**Size**: [TAM/SAM/SOM estimate]
+
+### Ideal Customer Profile
+| Attribute | Definition |
+|-----------|-----------|
+| Company size | [range] |
+| Industry | [specific] |
+| Decision maker | [title/role] |
+| Key JTBD | [job they need done] |
+| Current solution | [what they use today] |
+| Qualification signal | [how to identify them] |
+
+### Positioning & Messaging
+**Positioning statement**: For [who] who [need], [product] is [category] that [benefit]. Unlike [alternative], we [differentiator].
+
+**Key messages by stakeholder**:
+| Audience | Message | Proof Point |
+|----------|---------|------------|
+
+### Channel Strategy
+| Channel | Tactic | Reach | Cost | Priority |
+|---------|--------|-------|------|----------|
+
+### Launch Timeline
+| Phase | Timing | Actions | Owner |
+|-------|--------|---------|-------|
+| Pre-launch | [dates] | [list] | [who] |
+| Launch week | [dates] | [list] | [who] |
+| Post-launch | [dates] | [list] | [who] |
+
+### Success Metrics
+| Metric | 30-day target | 90-day target |
+|--------|-------------|-------------|
+
+### Risks & Mitigations
+| Risk | Likelihood | Impact | Mitigation |
+|------|-----------|--------|-----------|
+
+### Expansion Plan
+[After beachhead: which adjacent segments, in what order, with what adaptations]
+```
+
+Save as markdown.
+
+### Step 6: Offer Next Steps
+
+- "Want me to **design growth loops** for post-launch traction?"
+- "Should I **create competitive battlecards** for sales?"
+- "Want me to **draft marketing copy** for the launch?"
+- "Should I **build a metrics dashboard** for launch tracking?"
+
+## Notes
+
+- "Everyone" is not a segment — the tighter the beachhead, the faster you learn
+- The ICP should be specific enough that sales/marketing can identify prospects in 30 seconds
+- Messaging should use the customer's language, not your internal terminology
+- Pre-launch activities (waitlist, beta, early access) are as important as launch day
+- Plan for post-launch: the first 90 days after launch determine long-term trajectory