v1.0

2026-03-02 00:36:23 +01:00
parent 61004d0c4e
commit 77dbdfa1b9
118 changed files with 11087 additions and 0 deletions
@@ -0,0 +1,77 @@
+---
+name: competitive-battlecard
+description: "Create sales-ready competitive battlecards comparing your product against a specific competitor. Includes positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?' Triggers: battlecard, competitive battlecard, sales enablement, vs competitor, why us not them, competitive comparison."
+---
+
+## Competitive Battlecard
+
+Create a concise, sales-ready battlecard for use against a specific competitor.
+
+### Context
+
+You are creating a competitive battlecard for **$ARGUMENTS**.
+
+Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.
+
+### Instructions
+
+1. **Research the competitor** (use web search):
+   - Current product offerings and features
+   - Pricing tiers and model
+   - Target market and positioning
+   - Recent product launches or changes
+   - Known strengths and weaknesses
+   - Customer reviews and sentiment (G2, Capterra, Reddit)
+
+2. **Create the battlecard** with these sections:
+
+   ### Company Overview
+   - Founded, HQ, funding/revenue (if public)
+   - Target market and ICP
+   - Positioning in one sentence
+
+   ### Quick Comparison
+
+   | Capability | Us | Them | Winner |
+   |---|---|---|---|
+   | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
+   | [Feature area 2] | ... | ... | ... |
+   | Pricing | ... | ... | ... |
+   | Support | ... | ... | ... |
+
+   ### Where We Win
+   - [Advantage 1]: [Proof point or customer quote]
+   - [Advantage 2]: [Specific capability they lack]
+   - [Advantage 3]: [Better approach with reasoning]
+
+   ### Where They Win
+   - [Their strength 1]: [Our counter-positioning]
+   - [Their strength 2]: [How we mitigate this gap]
+
+   ### Common Objections & Responses
+
+   | Prospect Says | Respond With |
+   |---|---|
+   | "Competitor X has [feature]" | "[Our alternative approach and why it's better for them]" |
+   | "They're cheaper" | "[Value framing: total cost of ownership, ROI, hidden costs]" |
+   | "They're more established" | "[Our advantages: speed, innovation, focus, support]" |
+
+   ### Landmines to Plant
+   Questions to ask the prospect that highlight competitor weaknesses:
+   - "How important is [area where we excel] to your team?"
+   - "Have you evaluated [specific capability they lack]?"
+
+   ### Win/Loss Patterns
+   - We tend to win when: [pattern]
+   - We tend to lose when: [pattern]
+   - Key differentiator in competitive deals: [what tips the scale]
+
+3. **Keep it scannable**: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.
+
+Save as markdown. Format for easy printing or sharing in Notion/Confluence.
+
+---
+
+### Further Reading
+
+- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)