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pm-go-to-market/skills/gtm-strategy/SKILL.md

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+---
+name: gtm-strategy
+description: "Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and launch plan. Triggers: GTM strategy, go-to-market, launch plan, product launch, market entry."
+---
+# GTM Strategy
+
+## Overview
+Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
+
+## When to Use
+- Planning a product launch
+- Creating a GTM plan from scratch
+- Defining a launch strategy for a new market
+- Developing product-to-market fit strategy
+- Preparing a product go-live roadmap
+
+## How It Works
+
+### Step 1: Gather Research Data
+The system will help you load and analyze early research about your product and target market. Provide:
+- Product description and key features
+- Target market segment details
+- Market research or validation data
+- Competitive landscape information
+- Any available customer interviews or survey data
+
+### Step 2: Define Marketing Channels
+Evaluate which channels best reach your target audience:
+- Digital marketing channels (paid search, social media, display)
+- Content and inbound channels (blog, SEO, thought leadership)
+- Sales and outbound channels (direct outreach, partnerships)
+- Community and grassroots channels
+- Product-led and viral channels
+
+### Step 3: Develop Messaging
+Create audience-specific messaging that resonates:
+- Core value proposition for target segment
+- Key differentiators and competitive advantages
+- Pain point validation and solution mapping
+- Proof points and social proof strategies
+- Channel-specific messaging variations
+
+### Step 4: Define Success Metrics
+Establish measurable KPIs to track launch success:
+- Awareness metrics (impressions, reach, brand recall)
+- Engagement metrics (CTR, cost per engagement, time on site)
+- Conversion metrics (signups, demos requested, trials started)
+- Revenue metrics (MRR, customer acquisition cost, lifetime value)
+- Market metrics (market share, segment penetration)
+
+### Step 5: Create Launch Plan
+Build a phased launch timeline:
+- Pre-launch preparation (messaging, channels, timeline)
+- Launch day activities and announcements
+- Post-launch momentum (content, partnerships, communities)
+- Measurement and optimization cadence
+- Success criteria and go/no-go decision points
+
+## Input Format
+Use $ARGUMENTS to pass:
+- Product name and description
+- Target market segment
+- Research data or file path
+- Launch timeline and constraints
+- Budget or resource limitations
+
+## Output
+A structured GTM strategy document including:
+- Recommended marketing channels with justification
+- Channel-specific messaging and positioning
+- Launch timeline with key milestones
+- KPI targets and measurement framework
+- Risk mitigation strategies
+- 90-day execution roadmap
+
+## Framework
+This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
+
+## Tips
+- Start with your most confident customer segment
+- Validate assumptions through customer interviews before full launch
+- Focus on a few channels excellently rather than many channels poorly
+- Establish baseline metrics before launch to measure impact
+- Plan for feedback loops and optimization
+
+---
+
+### Further Reading
+
+- [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates)
+- [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products)
+- [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12)
+- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
+- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)