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+# pm-market-research
+
+Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
+
+## Overview
+
+This plugin provides 7 skills and 3 commands for product managers.
+
+## Skills
+
+- **competitor-analysis** — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
+- **customer-journey-map** — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
+- **market-segments** — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
+- **market-sizing** — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
+- **sentiment-analysis** — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
+- **user-personas** — Create refined user personas from research data.
+- **user-segmentation** — Segment users from feedback data based on behavior, JTBD, and needs.
+
+## Commands
+
+- `/pm-market-research:analyze-feedback` — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
+- `/pm-market-research:competitive-analysis` — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
+- `/pm-market-research:research-users` — Comprehensive user research — build personas, segment users, and map the customer journey from research data
+
+## Installation
+
+```bash
+/install pm-market-research
+```
+
+Or use directly:
+
+```bash
+cc --plugin-dir /path/to/pm-market-research
+```
+
+## Author
+
+Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)
+
+## License
+
+MIT