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+---
+name: market-segments
+description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, or evaluating new markets. Triggers: market segments, customer segments, target audience, market segmentation, who to target."
+---
+
+# Market Segments
+
+## Purpose
+Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
+
+## Instructions
+
+You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
+
+### Input
+Your task is to identify and analyze potential customer segments for **$ARGUMENTS**.
+
+If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
+
+### Analysis Steps (Think Step by Step)
+
+1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS
+2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
+3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments
+4. **Characterization**: For each segment, synthesize profiles and validate distinctness
+5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment
+
+### Output Structure
+
+For each of the 3-5 segments, provide:
+
+**Segment Name & Overview**
+- Clear, memorable segment identifier
+- Size estimate (% of total market or absolute numbers if data available)
+- Growth trajectory and market dynamics
+
+**Key Demographics & Firmographics**
+- Core characteristics (age, role, company size, industry, geography, etc.)
+- Decision-maker profiles if B2B
+
+**Jobs-to-be-Done**
+- Primary job and desired outcome for this segment
+- Frequency, context, and stakes of the job
+- Success criteria and desired outcomes
+
+**Key Pain Points & Obstacles**
+- Barriers to job completion specific to this segment
+- Consequences of not solving the problem
+
+**Desired Gains & Success Factors**
+- What outcomes matter most to this segment
+- Preferred solution characteristics
+- Cost and time constraints
+
+**Product Fit Analysis**
+- How well $ARGUMENTS serves this segment's needs
+- Unique value proposition for this segment
+- Potential adoption barriers or resistance
+
+**Competitive Landscape**
+- Existing solutions or workarounds this segment uses
+- Alternative approaches or competitors
+
+## Best Practices
+
+- Ensure segments are measurable, accessible, and distinct
+- Prioritize segments with clear jobs-to-be-done and pain points
+- Validate segment assumptions with available data
+- Consider both greenfield opportunities and underserved segments
+- Flag segments requiring additional market research
+
+---
+
+### Further Reading
+
+- [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques)
+- [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate)
+- [Crossing the Chasm: The Ultimate Guide For PMs](https://www.productcompass.pm/p/crossing-the-chasm)
+- [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)
+- [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course)