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+---
+description: Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit
+argument-hint: "<product or marketing challenge>"
+---
+
+# /market-product -- Marketing Creative Toolkit
+
+Generate creative marketing assets: campaign ideas, positioning statements, value prop copy, and product naming options. All in one workflow or pick specific modules.
+
+## Invocation
+
+```
+/market-product AI scheduling tool for remote teams — need launch marketing
+/market-product Help me position our analytics product against enterprise competitors
+/market-product We need a name for our new developer productivity feature
+```
+
+## Workflow
+
+### Step 1: Understand the Marketing Need
+
+Ask:
+- What is the product? Target audience?
+- What do you need? (full marketing toolkit, or specific: ideas, positioning, naming, copy)
+- What's the context? (launch, rebrand, campaign, competitive repositioning)
+- Any existing brand guidelines or tone of voice?
+
+### Step 2: Generate Based on Need
+
+**Marketing Ideas** — apply **marketing-ideas** skill:
+- 5 creative, cost-effective campaign ideas
+- Each with: channel, messaging angle, engagement rationale, estimated effort
+- Mix of quick wins and bigger bets
+
+**Positioning** — apply **positioning-ideas** skill:
+- Identify top 5 competitors for positioning context
+- Generate 3-5 positioning statements differentiated from each
+- Include rationale for each positioning angle
+
+**Value Proposition Statements** — apply **value-prop-statements** skill:
+- Generate copy for marketing, sales, and onboarding contexts
+- Segment-specific variations
+- Short (tagline), medium (elevator pitch), and long (landing page) versions
+
+**Product Naming** — apply **product-name** skill:
+- Brainstorm 5 unique, memorable names
+- Each with: rationale, brand alignment, domain availability notes
+- Check for unintended meanings or conflicts
+
+### Step 3: Generate Output
+
+```
+## Marketing Toolkit: [Product]
+
+**Date**: [today]
+**Context**: [launch / rebrand / campaign / etc.]
+
+### Marketing Campaign Ideas
+| # | Idea | Channel | Effort | Expected Impact |
+|---|------|---------|--------|----------------|
+
+### Positioning Options
+| # | Positioning | vs Competitor | Strength | Risk |
+|---|-----------|--------------|----------|------|
+
+**Recommended positioning**: [which and why]
+
+### Value Prop Copy
+**Tagline**: [one line]
+**Elevator pitch**: [2-3 sentences]
+**Landing page hero**: [headline + subheading]
+**Sales one-liner**: [for sales conversations]
+
+### Product Name Options (if requested)
+| # | Name | Rationale | Domain | Risk |
+|---|------|----------|--------|------|
+
+### Messaging Matrix
+| Audience | Key Message | Proof Point | CTA |
+|----------|-----------|------------|-----|
+```
+
+Save as markdown.
+
+### Step 4: Offer Next Steps
+
+- "Want me to **draft full marketing content** (blog post, email, social)?"
+- "Should I **define the North Star metric** for this campaign?"
+- "Want me to **create a competitive battlecard** to support positioning?"
+- "Should I **plan the full launch**?"
+
+## Notes
+
+- Positioning should be tested, not assumed — recommend A/B testing headlines
+- Value prop copy should use the customer's language, not internal jargon
+- Marketing ideas should be specific and actionable, not generic ("use social media")
+- Product names should be checked for trademark conflicts before committing
+- Always tie marketing back to customer JTBD, not product features