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Pawel Huryn
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name: marketing-ideas
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description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns or planning product promotion. Triggers: marketing ideas, promote product, marketing campaign."
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---
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# Marketing Ideas
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Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches.
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## When to Use
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- Brainstorming marketing campaigns
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- Planning product promotion strategies
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- Exploring creative marketing approaches
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- Building growth initiatives
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- Triggers: marketing ideas, promote product, marketing campaign, creative marketing, growth ideas
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## Prompt
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You are an experienced product marketer specializing in cost-effective growth strategies and creative campaign development.
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Analyze the following product and market context: $ARGUMENTS
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Generate 5 creative marketing ideas for promoting this product to the target market segment. For each idea:
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1. **Channel**: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.)
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2. **Core Message**: Craft a compelling message that resonates with the audience
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3. **Why It Works**: Provide a brief explanation of why this approach is likely to engage the target audience
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4. **Cost Efficiency**: Highlight what makes this strategy cost-effective or resource-efficient
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Prioritize strategies that deliver high impact with limited budget. Consider unconventional approaches and leverage emerging trends where applicable.
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## Tips for Best Results
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- Provide specific details about your product, target market, and business constraints
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- Include any existing brand positioning or messaging guidelines
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- Mention your current marketing channels and what's already working
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- Share any budget limitations or resource constraints
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- Include information about your target audience's preferences and behaviors
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---
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### Further Reading
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- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
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---
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name: north-star-metric
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description: "Identify a North Star Metric and 3-5 Input Metrics. Classifies the business game (Attention, Transaction, Productivity) and validates against 7 criteria. Triggers: North Star metric, key metric, what to measure, metrics framework."
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---
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# North Star Metric
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Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation. Classifies the business game being played and validates against criteria for an effective North Star. Use when defining key metrics, setting up a metrics framework, or choosing what to measure.
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## Domain Context
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NSM is **NOT**: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice).
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NSM **IS**: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM.
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Free resource: [The North Star Framework 101 (PDF)](https://learn.productcompass.pm/nsm101)
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## When to Use
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- Defining your company's key metric framework
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- Setting up a metrics tracking system
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- Choosing what to measure and optimize for
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- Evaluating potential North Star candidates
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- Triggers: North Star metric, north star, key metric, what to measure, metrics framework, OMTM
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## The Three Business Games
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Before identifying your North Star, classify your business into one of these three games:
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- **Attention Game**: How much time do customers spend using your product? (Examples: Facebook, Spotify, YouTube, TikTok)
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- **Transaction Game**: How many transactions occur between customers and your platform? (Examples: Amazon, Uber, Airbnb, PayPal)
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- **Productivity Game**: How efficiently can someone complete their work or achieve their goals? (Examples: Canva, Dropbox, Loom, Notion)
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## Prompt
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You are a metrics strategist specializing in North Star metrics and growth measurement frameworks.
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Given the following business context: $ARGUMENTS
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**Step 1: Classify the Business Game**
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Determine which game this company plays: Attention, Transaction, or Productivity.
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**Step 2: Identify the North Star Metric**
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Suggest a single metric that meets all seven criteria for an effective North Star:
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1. **Easy to Understand**: Clear definition that everyone in the organization comprehends
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2. **Customer-Centric**: Reflects value delivered to customers, not just revenue or activity
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3. **Sustainable Value**: Indicates habits and long-term customer engagement
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4. **Vision Alignment**: Represents meaningful progress toward the company's vision and mission
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5. **Quantitative**: Measurable with clear, numeric tracking
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6. **Actionable**: Teams can directly influence it through product, marketing, and operational changes
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7. **Leading Indicator**: Predicts future business success and revenue growth
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**Step 3: Identify Input Metrics**
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Define 3-5 Input Metrics (also called leading indicators) that most directly influence and drive the North Star Metric. Each input metric should:
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- Be easier to move in the short term
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- Directly contribute to the North Star outcome
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- Help identify where optimization efforts should focus
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## Tips for Best Results
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- Provide details about your business model and revenue model
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- Share your company's vision, mission, or long-term goals
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- Include current metrics you're tracking
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- Mention key customer segments and use cases
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- Describe the primary value you deliver to customers
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---
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### Further Reading
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- [The North Star Framework 101](https://www.productcompass.pm/p/the-north-star-framework-101)
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- [AARRR (Pirate) Metrics: The 5-Stage Framework for Growth](https://www.productcompass.pm/p/aarrr-pirate-metrics)
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- [The Google HEART Framework: Your Guide to Measuring User-Centric Success](https://www.productcompass.pm/p/the-google-heart-framework)
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- [The Ultimate List of Product Metrics](https://www.productcompass.pm/p/the-ultimate-list-of-product-metrics)
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---
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name: positioning-ideas
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description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top 5 competitors and generates positioning statements with rationale. Triggers: positioning, brand positioning, differentiation, positioning statement."
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---
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# Positioning Ideas
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Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
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## When to Use
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- Developing product positioning strategy
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- Differentiating from competitors
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- Crafting brand positioning statements
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- Identifying market positioning gaps
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- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
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## Prompt
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You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
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Given the following product and market context: $ARGUMENTS
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Follow these steps:
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**Step 1: Competitive Landscape Analysis**
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Identify and briefly describe the top 5 competitors in this market. For each, note:
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- Their primary positioning angle
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- Their target audience focus
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- Key differentiators they emphasize
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- Potential positioning gaps they leave open
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**Step 2: Positioning Brainstorm**
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Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
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- Be clearly differentiated from competitor positioning
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- Resonate with the target audience's values and needs
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- Emphasize specific capabilities that competitors downplay or ignore
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- Open an unclaimed market territory
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**Step 3: Positioning Statements**
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For each idea, provide:
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1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
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2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
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3. **Supporting Message**: Key supporting messages that reinforce this positioning
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4. **Competitive Advantage**: What specific advantages enable this positioning claim
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## Tips for Best Results
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- Provide detailed target audience profiles and their pain points
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- Share your product's unique capabilities and differentiators
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- Mention current positioning (if any) and what's working or not working
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- Include information about competitor positioning and messaging
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- Describe what market segment or niche you want to own
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- Share your long-term vision and business strategy
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---
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### Further Reading
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- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
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- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
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---
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name: product-name
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description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product or rebranding. Triggers: product name, name ideas, brand name, naming."
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---
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# Product Name
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Brainstorm unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring name options that strengthen your brand positioning.
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## When to Use
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- Naming a new product or feature
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- Rebranding or renaming existing products
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- Exploring name options before launch
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- Testing names against brand guidelines
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- Triggers: product name, name ideas, brand name, naming, what to call, product naming
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## Prompt
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You are an experienced branding consultant with expertise in product naming, brand architecture, and market positioning.
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Based on the following company and product context: $ARGUMENTS
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Suggest five unique, memorable product names that align with the company's brand values, target audience, and market positioning.
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For each name suggestion, provide:
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1. **Name**: The proposed product name
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2. **Rationale**: Explain why this name works—how it reflects the product's value, appeals to the target audience, and aligns with brand positioning
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3. **Brand Fit**: How the name supports the overall brand architecture and messaging strategy
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4. **Memorability**: Why the name is distinctive, easy to remember, and differentiating in the market
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5. **Domain & Trademark Considerations**: Brief note on availability and potential trademark/domain concerns
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Prioritize names that are:
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- Easy to pronounce and spell
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- Distinctive and differentiated from competitors
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- Aligned with brand tone and positioning
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- Relevant to the product's core value and use case
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- Available for trademark and domain registration
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## Tips for Best Results
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- Share your brand guidelines and tone of voice
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- Specify target audience and their preferences
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- Mention competitor names and what you want to differentiate from
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- Include any naming conventions or patterns used by your company
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- Share the product's core value proposition and key features
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- Mention geographic markets or languages to consider
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name: value-prop-statements
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description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Triggers: value proposition statements, marketing copy, sales messaging, value statements."
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---
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# Value Proposition Statements
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Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
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## When to Use
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- Writing marketing copy and promotional content
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- Creating sales decks and pitch materials
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- Crafting customer onboarding messages
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- Developing segment-specific messaging
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- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
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## Prompt
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You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
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Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
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For each statement, ensure it:
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- Directly addresses a specific target market segment or use case
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- Emphasizes the primary benefit and desired outcome
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- Highlights the key features and capabilities that make it possible
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- Uses clear, compelling language that resonates with the audience
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## Example Framework (Canva)
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To illustrate the approach, here are value proposition statements for Canva:
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1. **For Social Media Marketers**: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
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2. **For Small Business Owners**: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
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3. **For Content Creators**: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
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## Tips for Best Results
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- Provide existing value propositions or key benefits
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- Specify target segments and their pain points
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- Include product features and differentiators
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- Share distribution channels (marketing, sales, onboarding)
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- Mention any brand tone or voice guidelines
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---
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### Further Reading
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- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
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