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+---
+name: positioning-ideas
+description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top 5 competitors and generates positioning statements with rationale. Triggers: positioning, brand positioning, differentiation, positioning statement."
+---
+# Positioning Ideas
+
+Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
+
+## When to Use
+
+- Developing product positioning strategy
+- Differentiating from competitors
+- Crafting brand positioning statements
+- Identifying market positioning gaps
+- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
+
+## Prompt
+
+You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
+
+Given the following product and market context: $ARGUMENTS
+
+Follow these steps:
+
+**Step 1: Competitive Landscape Analysis**
+Identify and briefly describe the top 5 competitors in this market. For each, note:
+- Their primary positioning angle
+- Their target audience focus
+- Key differentiators they emphasize
+- Potential positioning gaps they leave open
+
+**Step 2: Positioning Brainstorm**
+Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
+- Be clearly differentiated from competitor positioning
+- Resonate with the target audience's values and needs
+- Emphasize specific capabilities that competitors downplay or ignore
+- Open an unclaimed market territory
+
+**Step 3: Positioning Statements**
+For each idea, provide:
+
+1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
+2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
+3. **Supporting Message**: Key supporting messages that reinforce this positioning
+4. **Competitive Advantage**: What specific advantages enable this positioning claim
+
+## Tips for Best Results
+
+- Provide detailed target audience profiles and their pain points
+- Share your product's unique capabilities and differentiators
+- Mention current positioning (if any) and what's working or not working
+- Include information about competitor positioning and messaging
+- Describe what market segment or niche you want to own
+- Share your long-term vision and business strategy
+
+---
+
+### Further Reading
+
+- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
+- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)