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+---
+description: Comprehensive macro environment analysis — SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix in one scan
+argument-hint: "<product, market, or industry>"
+---
+
+# /market-scan -- Macro Environment Analysis
+
+Run multiple strategic analysis frameworks to understand your competitive and macro environment. Combines SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix into a single strategic overview.
+
+## Invocation
+
+```
+/market-scan EdTech market for corporate learning
+/market-scan [upload a market brief or strategy doc]
+/market-scan Our fintech product — preparing for board strategy review
+```
+
+## Workflow
+
+### Step 1: Understand the Context
+
+Ask:
+- What product, company, or market are you analyzing?
+- What's the purpose? (strategic planning, market entry, investor prep, annual review)
+- Any specific frameworks you want to focus on? Or run all four?
+- What's your current position in this market?
+
+### Step 2: Run the Analysis
+
+Apply four skills in sequence, each building on insights from the previous:
+
+**SWOT Analysis** (apply **swot-analysis** skill):
+- Internal: Strengths and Weaknesses
+- External: Opportunities and Threats
+- Actionable recommendations for each quadrant
+
+**PESTLE Analysis** (apply **pestle-analysis** skill):
+- Political, Economic, Social, Technological, Legal, Environmental factors
+- Impact assessment and timeline for each factor
+
+**Porter's Five Forces** (apply **porters-five-forces** skill):
+- Competitive rivalry, supplier power, buyer power, threat of substitutes, threat of new entrants
+- Overall industry attractiveness rating
+
+**Ansoff Matrix** (apply **ansoff-matrix** skill):
+- Market penetration, market development, product development, diversification
+- Risk-adjusted growth opportunities
+
+### Step 3: Synthesize
+
+Cross-reference findings across frameworks to identify:
+- **Converging signals**: What multiple frameworks agree on
+- **Strategic imperatives**: Actions that appear critical across analyses
+- **Key risks**: Threats and forces to mitigate
+- **Growth opportunities**: Where the best risk-adjusted opportunities lie
+
+### Step 4: Generate Report
+
+```
+## Strategic Market Scan: [Market/Product]
+
+**Date**: [today]
+**Purpose**: [strategic planning / market entry / etc.]
+
+### Executive Summary
+[5-7 sentences covering the strategic situation and key recommendations]
+
+### SWOT Analysis
+| Strengths | Weaknesses |
+|-----------|-----------|
+| [internal positives] | [internal negatives] |
+
+| Opportunities | Threats |
+|-------------|---------|
+| [external positives] | [external negatives] |
+
+**SWOT Actions**: [leverage S+O, mitigate W+T]
+
+### PESTLE Analysis
+| Factor | Current State | Impact | Trend | Timeframe |
+|--------|-------------|--------|-------|-----------|
+
+### Porter's Five Forces
+| Force | Intensity | Key Drivers | Implications |
+|-------|----------|------------|-------------|
+
+**Industry Attractiveness**: [High / Medium / Low]
+
+### Ansoff Growth Matrix
+| Strategy | Opportunity | Risk Level | Investment | Priority |
+|----------|-----------|-----------|-----------|----------|
+| Market Penetration | [specifics] | Low | [est.] | [H/M/L] |
+| Market Development | [specifics] | Medium | [est.] | [H/M/L] |
+| Product Development | [specifics] | Medium | [est.] | [H/M/L] |
+| Diversification | [specifics] | High | [est.] | [H/M/L] |
+
+### Cross-Framework Synthesis
+**Converging signals**: [what all frameworks agree on]
+**Strategic imperatives**: [must-do actions]
+**Key risks**: [highest-priority threats]
+**Best opportunities**: [risk-adjusted growth plays]
+
+### Strategic Recommendations
+1. [Recommendation with supporting evidence from multiple frameworks]
+2. ...
+3. ...
+
+### Monitoring Plan
+| Signal | What to Watch | Source | Check Frequency |
+|--------|-------------|--------|----------------|
+```
+
+Save as markdown.
+
+### Step 5: Offer Next Steps
+
+- "Want me to **build a product strategy** based on these findings?"
+- "Should I **analyze specific competitors** identified in Porter's analysis?"
+- "Want me to **design a pricing strategy** for the market penetration opportunity?"
+
+## Notes
+
+- Use web research to ground the analysis in current market data, not just general knowledge
+- PESTLE factors should include specific regulations, market data, and trend signals — not generic observations
+- Porter's is most useful when you identify the *specific* forces, not just rate them abstractly
+- Ansoff should include concrete opportunities, not just generic "enter new markets"
+- The synthesis section is the most valuable part — it's where the frameworks talk to each other