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+---
+name: business-model
+description: "Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model or analyzing how a business creates value. Triggers: business model canvas, BMC, business model."
+---
+# Business Model Canvas
+
+## Metadata
+- **Name**: business-model
+- **Description**: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
+- **Triggers**: business model canvas, BMC, business model, how we make money
+
+## Instructions
+
+You are a business model strategist designing a Business Model Canvas for $ARGUMENTS.
+
+Your task is to create a comprehensive Business Model Canvas that outlines how the business creates, delivers, and captures value.
+
+## Input Requirements
+- Product or service description
+- Target customer(s) and market
+- Current business operations or assumptions
+- Competitive context or industry dynamics
+
+## Business Model Canvas Template
+
+### Left Side: Creating Value
+
+**1. Key Partners**
+- Who are the key strategic partners and suppliers?
+- What partnerships enable our business model?
+- Which activities do partners handle?
+- Are there joint ventures or co-creation opportunities?
+
+**2. Key Activities**
+- What key activities does the business perform?
+- What processes are critical to delivering value?
+- Are these activities in-house or outsourced?
+- Production, problem-solving, platform/network activities?
+
+**3. Key Resources**
+- What resources are necessary to create value?
+- Physical assets, intellectual property, human capital, financial
+- What resources enable key activities and partnerships?
+- What's the minimum viable resource set?
+
+### Center: The Value Proposition
+
+**4. Value Propositions**
+- What value do we deliver to customers?
+- Which customer problems do we solve?
+- What needs are satisfied?
+- What products/services address each segment?
+- Quantitative (price, speed, quality) vs. qualitative (design, status)
+
+### Right Side: Delivering Value
+
+**5. Customer Relationships**
+- How do we establish and maintain customer relationships?
+- Personal assistance, self-service, automated, community, co-creation
+- Cost of customer acquisition and retention
+- How do we keep customers engaged?
+
+**6. Channels**
+- How do customers discover and access the value?
+- Awareness: How do customers learn about us?
+- Purchase: How do they buy?
+- Delivery: How is value delivered?
+- After-sales: How do we support customers?
+- Direct vs. indirect, owned vs. partner channels
+
+**7. Customer Segments**
+- Who are the key customer segments?
+- Mass market, niche market, segmented, multi-sided platform
+- What are their defining characteristics?
+- Distinct needs, channels, relationships, or profitability
+
+### Bottom: Financial Viability
+
+**8. Cost Structure**
+- What are the most important costs?
+- Fixed vs. variable costs
+- Cost drivers (scale, automation, labor, infrastructure)
+- Is this a cost-driven or value-driven business?
+
+**9. Revenue Streams**
+- How does the business make money?
+- Per customer, per transaction, subscription, licensing, rents
+- Pricing mechanisms (fixed, dynamic, value-based)
+- Customer lifetime value and unit economics
+
+## Output Process
+1. Identify and profile customer segments
+2. Define the core value proposition(s)
+3. Map customer relationships and channels
+4. List key activities and resources
+5. Identify key partners
+6. Outline cost structure
+7. Define revenue streams
+8. Ensure all 9 blocks align and support each other
+9. Test economic viability (LTV > 3x CAC)
+10. Identify key assumptions and risks
+
+### Domain Context
+
+**BMC vs Lean Canvas vs Startup Canvas**: Business Model Canvas (9 blocks, balanced, works for any business). Lean Canvas (startup-focused, problem-first, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage). **Startup Canvas** separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure & Revenue Streams). Note: most popular canvas models miss the "Can't/Won't" defensibility question — consider adding it.
+
+## Notes
+- The Business Model Canvas provides a holistic view of how value flows through the organization
+- Each block should reinforce and support the others
+- Strong business models have clear, defensible value propositions
+- Financial sustainability requires revenue to exceed costs at scale
+- Use this to identify opportunities for innovation and optimization
+
+---
+
+### Further Reading
+
+- [Business Model Canvas Examples: Google Maps, Airbnb, Uber](https://www.productcompass.pm/p/business-model-canvas-examples)
+- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)