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+---
+name: pestle-analysis
+description: "Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use for macro-environment assessment or strategic planning. Triggers: PESTLE analysis, macro environment, external factors."
+---
+# PESTLE Analysis
+
+## Metadata
+- **Name**: pestle-analysis
+- **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
+- **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis
+
+## Instructions
+
+You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.
+
+Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.
+
+## Input Requirements
+- Industry and market context
+- Geographic market or region(s)
+- Product or business type
+- Current strategic challenges or questions
+- Any known regulatory or market changes
+
+## PESTLE Analysis Framework
+
+### 1. Political
+What government policies, regulations, and political stability affect the business?
+
+- Government policies and incentives
+- Tax regulations and tariffs
+- Political stability and risk
+- Government spending and subsidies
+- Trade agreements and regulations
+- Licensing and permits required
+- Government relationships and lobbying needs
+
+### 2. Economic
+What economic conditions and financial factors matter?
+
+- Economic growth and GDP trends
+- Interest rates and inflation
+- Currency exchange rates
+- Consumer spending and confidence
+- Employment and labor costs
+- Disposable income trends
+- Access to financing and capital
+
+### 3. Social
+What demographic and cultural trends shape the market?
+
+- Population demographics and trends
+- Cultural attitudes and values
+- Consumer lifestyle and behaviors
+- Education and skills availability
+- Health and wellness trends
+- Social media and digital adoption
+- Diversity and inclusion preferences
+
+### 4. Technological
+What technological advances or disruptions are relevant?
+
+- Emerging technologies (AI, blockchain, cloud, etc.)
+- Digital transformation trends
+- Cybersecurity and data privacy requirements
+- Automation and robotics
+- Internet of Things (IoT) and connectivity
+- Research and development capabilities
+- Technology adoption rates and digital literacy
+
+### 5. Legal
+What laws, regulations, and compliance requirements apply?
+
+- Data protection and privacy laws (GDPR, CCPA, etc.)
+- Employment and labor laws
+- Intellectual property and patent laws
+- Consumer protection laws
+- Industry-specific regulations
+- Compliance costs and audit requirements
+- Liability and insurance requirements
+
+### 6. Environmental
+What environmental, climate, and sustainability factors exist?
+
+- Climate change and environmental regulations
+- Carbon emissions and sustainability requirements
+- Natural resource availability and scarcity
+- Waste management and circular economy trends
+- Renewable energy adoption
+- ESG (Environmental, Social, Governance) expectations
+- Green certification and eco-friendly standards
+
+## Output Process
+1. For each PESTLE category, identify 3-5 relevant factors
+2. Assess impact on product/business (High, Medium, Low)
+3. Assess probability or likelihood (High, Medium, Low)
+4. Prioritize factors by impact x probability
+5. Develop strategic responses:
+   - Which factors are opportunities to leverage?
+   - Which factors are threats to mitigate or avoid?
+   - Which factors require compliance or adaptation?
+6. Identify key metrics or leading indicators to monitor
+7. Build contingency plans for high-impact factors
+8. Document assumptions and unknowns requiring research
+
+## Strategic Applications
+- Market entry assessment: Is this market viable to enter?
+- Risk assessment: What macro risks could derail our strategy?
+- Opportunity identification: What external shifts create new possibilities?
+- Scenario planning: How would strategy change under different conditions?
+- Regulatory roadmap: What compliance needs must we plan for?
+
+## Notes
+- PESTLE is complementary to SWOT (macro vs. micro analysis)
+- Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
+- Geographic and industry context matter significantly
+- Trends evolve; re-assess PESTLE annually or when markets shift
+- Use PESTLE early in strategy development to avoid blind spots
+
+---
+
+### Further Reading
+
+- [The Product Management Frameworks Compendium + Templates](https://www.productcompass.pm/p/the-product-frameworks-compendium)