v1.0
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Pawel Huryn
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name: product-strategy
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description: "Generate a comprehensive product strategy using the 9-section Product Strategy Canvas covering vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Triggers: product strategy, strategy canvas, strategic plan."
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---
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# Product Strategy Canvas
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## Metadata
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- **Name**: product-strategy
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- **Description**: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
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- **Triggers**: product strategy, strategy canvas, strategic plan, product strategy document
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## Instructions
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You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
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Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
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## Input Requirements
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- Product description and current positioning
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- Market context, competitors, and customer insights
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- Company resources, constraints, and priorities
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- Any relevant business or market data
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## Product Strategy Canvas Template
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### 1. Vision
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- How can we inspire people?
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- What are we aspiring to achieve?
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- What values do we uphold?
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### 2. Market Segments
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- Market defined by people's problems (not demographics)
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- Jobs to Be Done (JTBD), desired outcomes, constraints
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- Who is our first segment?
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- Why this segment first?
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### 3. Relative Costs
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- Do we optimize for low cost (like Southwest Airlines)?
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- Or do we emphasize unique value (like Starbucks)?
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- What's our cost position relative to competitors?
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### 4. Value Proposition
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For each target segment:
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- **What before**: The customer's current situation, pain, or need
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- **How**: How your product delivers the solution
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- **What after**: The improved outcome or future state
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- **Alternatives**: What customers use today instead
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### 5. Trade-offs
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- What will we NOT do?
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- What features or markets are out of scope?
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- How does saying "no" create focus and amplify our value?
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### 6. Key Metrics
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- **North Star Metric**: Single metric that drives overall business success
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- **OMTM (One Metric That Matters)**: The one metric we optimize for this quarter
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### 7. Growth
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- Sales-Led Growth or Product-Led Growth?
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- Primary acquisition channels
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- How do we scale?
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- What's our unit economics?
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### 8. Capabilities
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- What competencies and resources do we need?
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- What do we build vs. partner for?
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- What capabilities must we develop to win?
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### 9. Can't/Won't
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- Why can't competitors easily copy this?
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- What defensibility do we have (network effects, switching costs, IP)?
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- What barriers to entry exist for new competitors?
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## Output Process
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1. Define the vision and aspirational impact
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2. Identify 2-3 target market segments with their JTBD
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3. Establish cost positioning (low cost vs. premium value)
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4. Develop value propositions for each segment
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5. List explicit trade-offs (what we won't do)
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6. Set North Star and quarterly OMTM
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7. Outline growth strategy and channels
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8. Document required capabilities and partnerships
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9. Explain defensibility and barriers to competition
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10. Validate strategy coherence: ensure elements reinforce each other
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11. Surface critical hypotheses that must be true for success
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12. Suggest low-effort experiments to test key assumptions
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## Notes
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- Ensure all 9 elements fit together logically
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- Identify what must be true for this strategy to work (hypotheses)
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- Propose validation experiments with minimal effort
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- Strategy guides decisions; clarity enables faster execution
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- Revisit quarterly as market conditions change
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---
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### Templates
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- [Product Strategy Canvas (PPTX)](https://docs.google.com/presentation/d/1xRBqSOISvAKzwM_z5tC8fiuO5O2YhboB/edit?usp=sharing&ouid=111307342557889008106&rtpof=true&sd=true)
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---
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### Further Reading
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- [Product Strategy Examples: Google Maps, Netflix, OpenAI](https://www.productcompass.pm/p/product-strategy-examples)
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- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)
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- [Product Model First Principles: Product Team and Product Strategy In Depth](https://www.productcompass.pm/p/product-model-first-principles-transformed-cagan)
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- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)
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- [Business Outcomes vs Product Outcomes vs Customer Outcomes](https://www.productcompass.pm/p/business-outcomes-vs-product-outcomes)
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- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)
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