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pm-product-strategy/skills/swot-analysis/SKILL.md

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+---
+name: swot-analysis
+description: "Perform a detailed SWOT analysis identifying strengths, weaknesses, opportunities, and threats with actionable recommendations. Triggers: SWOT analysis, strengths weaknesses, strategic assessment."
+---
+# SWOT Analysis
+
+## Metadata
+- **Name**: swot-analysis
+- **Description**: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
+- **Triggers**: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
+
+## Instructions
+
+You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
+
+Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
+
+## Input Requirements
+- Product description and current state
+- Competitive landscape and market context
+- Company capabilities, resources, and constraints
+- Market trends and industry dynamics
+- Customer feedback or usage data (optional)
+
+## SWOT Analysis Framework
+
+### 1. Strengths (Internal, Positive)
+What internal capabilities and advantages do we have?
+
+- Unique capabilities or expertise
+- Brand recognition or reputation
+- Customer relationships and loyalty
+- Technology or IP advantages
+- Cost advantages or operational efficiency
+- Team talent and experience
+- Existing customer base or distribution
+
+### 2. Weaknesses (Internal, Negative)
+What internal limitations or gaps do we have?
+
+- Resource constraints (budget, team size, skills)
+- Technology or infrastructure limitations
+- Lack of brand awareness or market presence
+- Weak customer relationships or high churn
+- High cost structure relative to competitors
+- Outdated processes or legacy systems
+- Dependence on key people or partners
+
+### 3. Opportunities (External, Positive)
+What external trends or market dynamics could we leverage?
+
+- Growing market segments or customer needs
+- Technological advances enabling new solutions
+- Regulatory changes favoring our approach
+- Competitor weaknesses or market gaps
+- Partnership or acquisition opportunities
+- Expansion into adjacent markets or segments
+- Shifting customer preferences or behaviors
+
+### 4. Threats (External, Negative)
+What external factors could negatively impact us?
+
+- Emerging or stronger competitors
+- Changing customer preferences or needs
+- Technological disruption or obsolescence
+- Regulatory changes or compliance risks
+- Economic downturns or market contraction
+- Supply chain disruptions
+- Supplier or partner consolidation
+
+## Output Process
+1. Identify 5-7 strengths (be honest about competitive advantages)
+2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
+3. Map 5-7 opportunities (prioritize by market size and alignment)
+4. Flag 5-7 threats (assess probability and impact)
+5. Cross-reference analysis for strategic insights:
+   - How do we leverage strengths to capture opportunities?
+   - How do we shore up weaknesses to mitigate threats?
+   - Which opportunities can overcome weaknesses?
+   - Which threats could exploit weaknesses?
+6. Develop 3-5 strategic recommendations
+7. Prioritize actions and owners
+8. Identify metrics to track progress
+
+## Strategic Applications
+- **Build**: Double down on strengths + opportunities
+- **Defend**: Fortify weaknesses + mitigate threats
+- **Pivot**: Explore opportunities that change the competitive dynamic
+- **Exit**: If too many threats and weak competitive position
+
+## Notes
+- SWOT is internal to external assessment
+- Context matters: compare against competitors and industry standards
+- Update SWOT quarterly or when market conditions change
+- Use SWOT to inform product roadmap, partnerships, and resource allocation
+- Opportunities and threats should consider both current and emerging dynamics