Improve skill discoverability

pm-go-to-market/.claude-plugin/plugin.json

@@ -1,6 +1,6 @@
 {
   "name": "pm-go-to-market",
-  "version": "1.0.0",
+  "version": "1.0.1",
   "description": "Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.",
   "author": {
     "name": "Paweł Huryn",

pm-go-to-market/skills/beachhead-segment/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: beachhead-segment
-description: "Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Triggers: beachhead segment, first market, initial target, market entry."
+description: "Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy."
 ---
 # Beachhead Segment
 

pm-go-to-market/skills/competitive-battlecard/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: competitive-battlecard
-description: "Create sales-ready competitive battlecards comparing your product against a specific competitor. Includes positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?' Triggers: battlecard, competitive battlecard, sales enablement, vs competitor, why us not them, competitive comparison."
+description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"
 ---
 
 ## Competitive Battlecard

pm-go-to-market/skills/growth-loops/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: growth-loops
-description: "Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use for designing growth mechanisms or building product-led traction. Triggers: growth loops, flywheel, viral loop, referral loop."
+description: "Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work."
 ---
 # Growth Loops
 

pm-go-to-market/skills/gtm-motions/SKILL.md

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 ---
 name: gtm-motions
-description: "Identify the best GTM motions and tools. Evaluates 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG with specific tool recommendations. Triggers: GTM motions, marketing channels, inbound outbound, PLG."
+description: "Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns."
 ---
 # GTM Motions
 

pm-go-to-market/skills/gtm-strategy/SKILL.md

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 ---
 name: gtm-strategy
-description: "Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and launch plan. Triggers: GTM strategy, go-to-market, launch plan, product launch, market entry."
+description: "Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market."
 ---
 # GTM Strategy
 

pm-go-to-market/skills/ideal-customer-profile/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: ideal-customer-profile
-description: "Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining ICP or analyzing PMF survey data. Triggers: ICP, ideal customer profile, best customer, PMF survey."
+description: "Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are."
 ---
 # Ideal Customer Profile