Improve skill discoverability

pm-marketing-growth/.claude-plugin/plugin.json

@@ -1,6 +1,6 @@
 {
   "name": "pm-marketing-growth",
-  "version": "1.0.0",
+  "version": "1.0.1",
   "description": "Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.",
   "author": {
     "name": "Paweł Huryn",

pm-marketing-growth/skills/marketing-ideas/SKILL.md

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 ---
 name: marketing-ideas
-description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns or planning product promotion. Triggers: marketing ideas, promote product, marketing campaign."
+description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics."
 ---
 # Marketing Ideas
 

pm-marketing-growth/skills/north-star-metric/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: north-star-metric
-description: "Identify a North Star Metric and 3-5 Input Metrics. Classifies the business game (Attention, Transaction, Productivity) and validates against 7 criteria. Triggers: North Star metric, key metric, what to measure, metrics framework."
+description: "Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure."
 ---
 # North Star Metric
 

pm-marketing-growth/skills/positioning-ideas/SKILL.md

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 ---
 name: positioning-ideas
-description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top 5 competitors and generates positioning statements with rationale. Triggers: positioning, brand positioning, differentiation, positioning statement."
+description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."
 ---
 # Positioning Ideas
 

pm-marketing-growth/skills/product-name/SKILL.md

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 ---
 name: product-name
-description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product or rebranding. Triggers: product name, name ideas, brand name, naming."
+description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas."
 ---
 # Product Name
 

pm-marketing-growth/skills/value-prop-statements/SKILL.md

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 ---
 name: value-prop-statements
-description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Triggers: value proposition statements, marketing copy, sales messaging, value statements."
+description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages."
 ---
 # Value Proposition Statements