# pm-go-to-market

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

## Overview

This plugin provides 6 skills and 3 commands for product managers.

## Skills

- **beachhead-segment** — Identify the first beachhead market segment for a product launch.
- **competitive-battlecard** — Create sales-ready competitive battlecards comparing your product against a specific competitor.
- **growth-loops** — Identify growth loops (flywheels) for sustainable traction.
- **gtm-motions** — Identify the best GTM motions and tools.
- **gtm-strategy** — Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and laun...
- **ideal-customer-profile** — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.

## Commands

- `/pm-go-to-market:battlecard` — Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
- `/pm-go-to-market:growth-strategy` — Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
- `/pm-go-to-market:plan-launch` — Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan

## Installation

```bash
/install pm-go-to-market
```

Or use directly:

```bash
cc --plugin-dir /path/to/pm-go-to-market
```

## Author

Paweł Huryn — [The Product Compass Newsletter](https://www.productcompass.pm)

## License

MIT